The Role of Health-Related Perceptions on Mobile Payment Adoption: Evidence from the Mobile Banking Industry in Sri Lanka
Key finding of the study
Health consciousness, perceived ease of use, and usefulness have a significant positive relationship between attitude and behavioural intention to mobile payments.
Authors
Narayanage Jayantha Dewasiri, Sabaragamuwa University of Sri Lanka
K.S.S.N. Karunarathne, Sabaragamuwa University of Sri Lanka
M.S.H. Rathnasiri, Sabaragamuwa University of Sri Lanka
Kiran Sood, Chitkara University, India
Aaarti Saini, Delhi University, India
Summary
This study aims to determine the impact of health-related views on mobile payment adoption in Sri Lanka from a broader viewpoint. Health consciousness, perceived ease of use, and usefulness have a significant positive relationship between attitude and behavioural intention to mobile payments. Moreover, the attitude has a significant positive relationship with mobile payment usage. As the health consciousness increases the usefulness and intention to use mobile payments, bank managers can focus on this new customer segment. Accordingly, they can use their promotional campaigns to highlight the importance of shifting towards m-payments during the pandemic times. This is the first study that investigates the role of health-related perceptions on the mobile payment adoption in Sri Lanka to the best of the authors’ knowledge.
Published in
Book Title: Digital Transformation, Strategic Resilience, Cyber Security and Risk Management
Link to the article