Introduction
The Faculty of Management Studies (FMS) is thrilled to organize the 6th Management Undergraduates' Research Session (MURS) under the theme of "Synergy in Management Research: Bridging AI and Human Intelligence." This theme represents a transformative force in the rapidly evolving landscape of management research, where the convergence of Artificial Intelligence (AI) and human intelligence heralds a new era of synergy. This synergy, where the capabilities of AI and human intellect combine, unlocks unprecedented opportunities and addresses complex challenges. FMS envisions a future where technology and humanity intersect to expose boundless possibilities, driving the field of management into a future defined by innovation, resilience, and collective progress. The MURS is an opportunity for management undergraduates and other young scientists, local and international, to present and share their research experiences with a broader community. Further, the conference will encourage undergraduates to examine global, regional, and local trends in their research fields while identifying links among multiple disciplines in a highly uncertain environment. The conference will also benefit all other undergraduates and conference participants by sharpening their research capacity by interacting and networking with experienced researchers, reviewers, industry experts, and young researchers around the globe. The conference, organized annually, underscores the importance of research as part of academic education and strives to involve young scholars in research at their early career stage. It is a platform that welcomes all final year undergraduates in the faculty, encouraging them to submit their abstracts as joint research work with their respective academic supervisors. Additionally, it extends an open invitation to all young scientists, both locally and internationally, in the field of management, fostering a sense of global community and collaboration.
