1st International Tea Culture and Tourism Conference – ITCTC -2025



“From Leaf to Legacy: Sustaining Tea Cultural Landscapes”



November 15 – 17, 2025





Our Conference

Tea has played a transformative role in Sri Lanka, shaping not only the nation’s economy but also its history, culture, and heritage. What began as a simple leaf has evolved into a thriving industry and a primary source of livelihood for generations of Sri Lankans. Over time, tea has created a lasting legacy, becoming a symbol of national identity and pride.

Tea dominates considerable parts of Central and Uva Provines, making it a prime example of a success story. It has transformed tropical rain forests into a rhythmic, homogeneous agricultural area, dotted with factories, bungalows, churches, Hindu shrines and transportation infrastructure including railway. The site illustrates the complex interplay between colonial administration, engineering innovations and two migrant communities - from entirely different socio-economic spheres.

The sustainability of tea landscapes and their cultural heritage faces significant challenges at present. Ineffective conservation practices, poor heritage management and a lack of dedicated research and scientific communication have curtailed efforts to preserve both the tangible and intangible dimensions of this legacy. Without a systematic platform to address these issues, the richness of Sri Lanka’s tea heritage risks being diminished.

In order to preserve the cultural heritage and ensure its longevity, the Central Cultural Fund has already submitted a proposal for “Sri Lanka’s Tea Cultural Landscape” to the Tentative list of UNESCO’s World Heritage Centre. Whilst this will boost international tourism recognition for island’s tea culture - embodying a rich tapestry of colonial history, architecture, multi-cultural heritage and continuous social and environmental interactions - it will also serve as an eye-opener to the threats faced and evoke the urgent need for preservation

Major aspect of this conference is to gather vital information required to strengthen the final nomination dossier through brain-storming sessions participated by experts across the Asian region and to provide a dynamic platform for researchers, academicians, practitioners, industry leaders, and policy makers. It will foster dialogue, collaboration, and knowledge-sharing in the fields of management, social sciences, cultural heritage, and sustainable tourism. By bringing together diverse perspectives, the conference seeks to ensure the long-term sustainability of tea landscapes while celebrating and preserving their unique heritage.


Keynote Speakers

Prof.Dr. Hartwig Bohne



Professor of International Hotel Management,
Head of International Hotel Management dual and Global Hospitality Management



Invited Speaker



Ir. Liew Choon Kong



Founding President of ASEAN Tea Organisation (ATO)
Deputy President of Malaysia Tea Association (MyTA)
4th Generation of Kong Wooi Fong Tea Merchants Sdn. Bhd. Malaysia


Assist. Prof. Dr. Piyaporn Chueamchaitrakun



Assistant Professor Food Science and Technology Program,
School of Agro-Industry Thailand
Head of Tea and Coffee Institute of Mae Fah Luang University, Thailand



Professor Brian Park



Former Head of the Sommelier Department, Masan University in Korea
Former Head of the Teaics Department, Sowon University
Central Government of Korea


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