Department of Marketing Management

The Department of Marketing management is an innovative department in the Faculty of Management Studies. As a young department we are on a steady growth with a reputation for its strong and valuable degree program which initiates a research culture in the field of Marketing. We are supporting for young undergraduates to build their future as practicing marketers in the business world with the excellence and close link with the industry and professional partners. You too can join with our extraordinary marketing undergraduates who can perform well in local and global context.

Scholarship & Intellectual Integrity: comprehensive understanding of fundamentals of the marketing discipline; ability to execute and implement scholarly conventions; ability to evaluate and interpret scholar and industry literatures; ability to conceptualize research imagination
Practical & Strategic Sense: ability to recognize and apply marketing theories into diverse circumstances; identifying and understanding of current trends in marketing i.e. local & global; ability to identify & apply marketing strategies; ability to foresee the future marketing scenario
Communication Skills: ability to use the target language (English) competently in the field of marketing; ability to acquire basic reading, writing listening and oral skills along with basic syntax; ability to linguistically interpret marketing data & literature
ICT Literacy: ability to competent with e-resources; software handling (SPSS, Stata, Mini Tab, AMOS etc.); ability to use ICT to network and relationship building
Mental Agility: quick learner; innovative decision maker
Healthy Personality with Leadership & Interpersonal Skills: strong personality; self-motivated and a role model; empathy; team player (group cohesiveness)
Numerical Skills: fundamental knowledge of basic mathematical operations; ability to analyse marketing data; ability to interpret marketing data; convincing ability
Creativity & Innovativeness: entrepreneurial skills; ability to identify emerging marketing opportunities; ability to imagine innovative concepts for marketing solutions

Curriculum of the B.Sc.Honours in Marketing Management

Course Code	Course Unit	Lecture Hrs.	Tutorial and/or Practical Hrs.	Credits

	Year I Semester I
MM 1113	Principles of Management	45	15	03
MM 1123	Financial Accounting	45	15	03
MM 1134	Business Mathematics	60	15	04
MM 1142	Micro Economics	30	15	02
MM 1154	Introduction to ICT & Computer Applications	30	90	04
MM 1163	Business English I	45	15	03

	Year I Semester II
MM 1213	Principles of Marketing	45	15	03
MM 1223	Business Statistics	45	15	03
MM 1232	Sociology & Psychology	30	15	02
MM 1242	Macro Economics	30	15	02
MM 1254	Database System & Network Technology	30	90	04
MM 1263	Business English II	45	15	03

	Year II Semester I
MM 2113	Marketing Management	45	15	03
MM 2123	Organizational Behaviour	45	15	03
MM 2133	Human Resource Management	45	15	03
MM 2143	Managerial Economics	45	15	03
MM 2153	Management Accountancy	45	15	03
MM 2163	Business Communication I	45	15	03

	Year II Semester II
MM 2213	Consumer Behaviour	45	15	03
MM 2222	Fine Arts for Marketing Profession	30	15	02
MM 2232	E-Marketing	30	15	02
MM 2243	Entrepreneurship & Small Business Management	45	15	03
MM 2253	Commercial Law	45	15	03
MM 2263	Business Communication II	45	15	03

	Year III Semester I
MM 3113	Sales Management	45	15	03
MM 3123	Integrated Marketing Communications	45	15	03
MM 3133	Customer Relationship Management	45	15	03
MM 3143	Sustainable Marketing	45	15	03
MM 3153	Services Marketing	45	15	03
MM 3162	Agriculture Marketing	30	15	02

	Year III Semester II
MM 3213	Strategic Management	45	15	03
MM 3223	Supply Chain Management	45	15	03
MM 3233	Operational Research	45	15	03
MM 3243	Retail Marketing	45	15	03
MM 3254	Marketing Research	60	15	04

	Year IV Semester I
MM 4113	Strategic Marketing	45	15	03
MM 4123	Brand Management	45	15	03
MM 4132	Creative Marketing	30	15	02
MM 4143	International Marketing	45	15	03
MM 4153	Analytical Tools for Marketing Research	45	15	03
MM 4161	Proposal Development & Academic Writing	15	15	01

	Year IV Semester II
MM 4215	Thesis		150	05
MM 4223	Internship		640	03

Strategic HRM & its Practical Application

Department of Marketing Management has organized a gust lecture on “Strategic HRM & its Practical Application” on 27^th of June for the undergraduates of the Faculty of Management Studies. session was conduct by Mr. Mifaz Ahamed, Senior Manager (Human Resource Development) of Hemas Holdings PLC who is a dynamic, versatile and inspiring personality in Human Resource Management arena. The main purpose of this workshop is to enhance the application of HRM theories and concepts into the practical world. This was organized by the subject lecturer of Ms. J.H.A.W.N.Hettiarachchi together with the second-year students.

Social Dancing Workshop 2019

Department of Marketing Management successfully conducted a Social Dancing workshop on 29th April 2019, at the faculty auditorium (FMS) in related with Fine Arts for Marketing Profession Subject. The objective of this program was to enrich the skills and experience relating to the Social Dancing. The audience of this session was second year undergraduates of Department of Marketing Management. The session was conducted by Miss Shashikala Harshani, Brand executive; Maliban Sri Lanka. The resource person is a graduate from University of Sri Jayewardenepura and she was the winner of Derana City of Dance 2014. Lecturer (prob.), Ms. P.L.G.S.D. Piumali the lecturer in charge of Fine Arts for Marketing Profession, organized this program

Music Therapy 2019

Second year students of Department of Marketing Management successfully conducted a Music interpretation program on 04th June 2019, at the faculty auditorium (FMS) in related with Fine Arts for Marketing Profession Subject. The objective of this program was to enrich the practical knowledge and attitude related to music. The audience of this session was Management Faculty undergraduates. The session was conducted by Mr. Darshana Warnasekara, Former COO; Ruhunu Foods (Pvt) Ltd. Lecturer (prob.), P.L.G.S.D. Piumali the lecturer in charge of Fine Arts for Marketing Profession, organized this program

Fine Arts for Marketing Profession

The field visit of the Year II Semester II students of the Department of Marketing Management was held from 27th to 29th March 2019. The field visit has arranged to give that practical experience relating to the Fine Arts and its practical implication for marketing profession. Thus, the field visit covered the practical aspects of the MM 2222 – Fine Arts for Marketing Profession subject. Students have visited to the Lotus pond, National art gallery, National Film Cooperation (Sarasavi Film Studio Kelaniya), Neo-Ogilvy Advertising Agency, Derana Media and Unilever Factory. This three-day program was successful as per the objectives and it helped students to enhance and empower their skills and practical knowledge. This was organized by the subject lecturer of Ms. P.L.G.S.D. Piumali together with the second-year students

Staff

Department of Markrting Management,
Faculty of Management Studies,
Sabaragamuwa University of Sri Lanka,
Belihuloya,70140,
Sri Lanka

Phone: +94 (0)45 - 2280025
Fax : +94 (0)45-2280025