Motives of mobile payment adoption during the COVID-19 pandemic.

Key finding of the study

The study discloses that Performance Expectancy and Facilitating Conditions (PEFC), Hedonic Motivation (HM) and Perceived Technology Security (PTS) as, respectively, significant motives of mobile payment adoption.

Authors

Jayarathne P.G.S.A., University of Sri Jayewardenepura

Chathuranga B.T.K., University of Sri Jayewardenepura 

Dewasiri N.J., Sabaragamuwa University of Sri Lanka

Rana S., Gulf Medical University  

Summary of the study

This study aims to investigate the motives of mobile payment adoption from both customers' and retailers' perspectives in Sri Lanka during the COVID-19 pandemic period. It also aims to compare the motives of mobile payment adoption across rural and urban contexts. The study discloses that Performance Expectancy and Facilitating Conditions (PEFC), Hedonic Motivation (HM) and Perceived Technology Security (PTS) as, respectively, significant motives of mobile payment adoption. The unfamiliarity of customers, lack of employees' knowledge on mobile payment systems, poor management orientation and lack of computer literacy of customers are the main challenges from the retailers' perspectives. Further, it shows, though PEFC is a common motive, other motives are different across rural and urban.

Published in  

South Asian Journal of Marketing

Link to the article   

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