Issues and challenges related to ayurveda wellness tourism development in Sri Lanka:
The perspective of ayurveda health professionals
Key finding of the study
The lack of government intervention, unqualified human resources, and inconsistent rules, regulations, and policies which affected the quality of products and services badly affected for the Ayurveda wellness tourism development in Sri Lanka.
Authors
M.V.Sakila Eranjanee, Dept. of Ayurveda, Sabaragamuwa Province
A. Gnanapala, Sabaragamuwa University of Sri Lanka
Summary
The study identified several issues and challenges related to the development of Ayurveda Wellness Tourism (AWT) in Sri Lanka. These included lack of government intervention, unqualified human resources, and inconsistent rules, regulations, and policies which affected the quality of products and services offered in this sector.
The study also proposed feasible solutions which were found to be location-specific and dependent on the type of services offered. Additionally, it emphasized the need for a national plan for AWT development in Sri Lanka and suggested further studies on specific elements highlighted as major concerns.
Furthermore, the study recommended strengthening the existing regulatory framework with a sensible and practical approach while promoting professional attitudes and efficient information sharing to address these challenges.
In conclusion, this research provides valuable insights into the obstacles facing Ayurveda Wellness Tourism in Sri Lanka and offers potential solutions that could contribute to its sustainable development.
Published in
The Emergence and Future of Health Tourism in the Asia Pacific Region.
Link to the article
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