Health-related Behavior and Adoption of Mobile Payments in Life Insurance During the Pandemic.

Key finding of the study

The study found a significant positive relationship between health-related behavior and the adoption of mobile payments in life insurance during the COVID-19 pandemic.

Authors

Dewasiri N.J., Sabaragamuwa University of Sri Lanka

Dissanayake S.D.S.T., Sabaragamuwa University of Sri Lanka

Dharmarathna D.G., Sabaragamuwa University of Sri Lanka

Karunarathna K.S.S.N., Sabaragamuwa University of Sri Lanka

Summary of the study

The purpose of this paper is to investigate the relationship between health-related behavior and the adoption of mobile payments in life insurance during the COVID-19 pandemic concerning the Sri Lankan context. The data were collected through a survey using a structured self-administered questionnaire from 203 life insurance policyholders in Sri Lanka. The study found a significant positive relationship between health-related behavior and the adoption of mobile payments in life insurance during the COVID-19 pandemic. The intention to use mobile payments in life insurance was significantly predicted by perceived susceptibility, social influence, and perceived ease of use. Furthermore, the study revealed that gender moderates the relationship between health-related behavior and the adoption of mobile payments in life insurance during the COVID-19 pandemic. This is the first study investigating the impact of health-related behavior on the adoption of mobile payments in life insurance during the COVID-19 pandemic in Sri Lanka.

Published in

Asian Journal of Management Studies

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