The application of authentic eco-tourism concept in a futuristic world.  

Key finding of the study

Overall, the study addresses the challenges and problems of applying eco or green concepts related to green hotels in Sri Lanka from millennials perspective.

Author

Arachchi R.S.S.W., Sabaragamuwa University of Sri Lanka

Summary of the study

This study identifies the local millennial travellers‟ attitudes and beliefs towards green hotels in Sri Lanka. The researcher has discovered that there was a relationship between attitudes and beliefs with the selection of green hotels. Under attitudes dimensions of intention to purchase, willingness to partake in environmental activities has a strong impact on the selection of green hotels. This study provides directions for green hoteliers for improving services in different ways to enhance the quality of the green hospitality industry.

Published in

Nāgānanda International Journal of Humanities & Social Sciences.

Link to the article   

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