Demystifying research culture in universities

Key finding of the study

This article focuses on the core tenants of a research culture and how it can be established and groomed in academia by providing some workable solutions.

Authors

Kashif M., GIFT University, Pakistan

Dewasiri N.J., Sabaragamuwa University of Sri Lanka

Rana S., Gulf Medical University

Udunuwara M., University of Colombo

Summary of the study

Research culture is not merely about publishing; instead, it is about respecting people, establishing a research-oriented mission, socializing with people to minimize power distance and developing a value system where people and systems nourish. Since a research culture is often misunderstood by publishing in journals, we offer insight into developing a system of knowledge production, sharing and development. To foster a research culture, universities should focus on the eight-point plan outlined in this editorial. We are hopeful it will be helpful for higher education policymakers.

Published in

South Asian Journal of Marketing

Link to the article   

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