Book Review: Tourism Management, Marketing, and Development edited by Mariani, M. M., Czakon, W., Buhalis, D., & Vitouladiti, O. (Palgrave Macmillan; 1st Edition (2016); Pages: 291)
The performance and strategies at the destination and advances in management practices in the tourism sector.
Key finding of the study
Overall, the book addresses a wide variety of research concerns with a particular focus on the role of performance and strategies at the destination and corporate levels.
Authors
Arachchi R.S.S.W., Sabaragamuwa University of Sri Lanka
Sellahewa W.N., Uva Wellassa University of Sri Lanka
Summary of the study
This book provides readers with a thorough grasp of the environmental component of sustainability while placing sustainable competitiveness first, this carefully edited book covers a variety of topics and techniques in each chapter. The first eight chapters investigate strategies, performance, and their many complex relationships with a focus on long-term competitiveness rather than necessarily directly addressing the environmental side of sustainability. The following four chapters examine a broader definition of sustainability by analyzing the environmental component's impact on sustainable competitiveness. Further, the book presents original research on tourism management from a range of theoretical perspectives, as well as from different epistemological paradigms and mixed research methodologies and procedures. The volume mixes strategy, performance, and sustainability issues as linked factors in a number of the cases explored. The book also emphasizes the importance of innovation as a corporate strategy for maximizing the benefits of the digital revolution in a quickly evolving business environment.
Published in
South Asian Journal of Tourism and Hospitality (SUSL Publication)
Link to the article
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