Book Review on the Routledge Handbook of Hospitality Marketing, edited by Dogan Gursoy, 2018, Routledge.

Blending Tradition with Transformation: A Scholarly Dive into the Evolving Landscape of Hospitality Marketing

Key finding of the study

The book provides readers with essential skills to help them succeed in hospitality marketing by examining historical context and modern approaches alongside future obstacles.

Authors

M.S.H. Rathnasiri, Department of Marketing Management, Sabaragamuwa University of Sri Lanka, Belihuloya, Sri Lanka

W.S. Samantha, Department of Tourism Management, Sabaragamuwa University of Sri Lanka, Belihuloya, Sri Lanka

Summary

The Routledge Handbook of Hospitality Marketing, edited by Dogan Gursoy, offers a comprehensive exploration of the dynamic and evolving field of hospitality marketing. The book implements a diverse methodology that joins traditional marketing methods alongside present-day trends consisting of digital change, hospitality sustainability, and business development. Students, industry practitioners, and researchers can use this handbook to seek enhanced knowledge about hospitality marketing because it integrates theoretical dimensions and practical application examples.

Published in

South Asian Journal of Tourism and Hospitality

Link to the article  

To read the full article, please click here