What is a Trademark?
A trademark is any sign or any combinations of signs that is capable of distinguishing goods or services (including word marks, figurative elements, hologram marks, sound marks, smell and texture marks and colours or any combination of these) offered by one undertaking from those offered by another. There are two basic characteristics; it must be distinctive and it should not be deceptive.
Collective and Certification Marks
Collective marks usually belong to a group or association or enterprises. The use is reserved to the members of the group or association and distinguishes the goods and services of members of the association from those of other undertakings. The function is to inform the public about certain particular features of the product. An enterprise which uses the collective mark may use its own trademark too.
Certification marks indicate that the goods or services are certified by the proprietor of the mark in respect of the origin, mode of manufacture of goods or performance of services, quality, accuracy or other characteristics thus distinguishing those goods or services from others not so certified. Certification marks may only be used in accordance with the defined standards (Eg: ISO 9000). The typical feature is that the certification mark is not used by the holder but instead by the authorised users. The function is to guarantee the relevant public that goods or services possess a particular characteristic.
What are well-known marks?
Some companies have successfully established worldwide renown via their trademarks or service marks. Customers are capable of recognizing and identifying their goods and services, their qualities and features without referring to the location of the company in question. These trademarks are called well-known marks.
Eg: Apple, McDonald’s, amazon, etc.
What is the duration of the protection?
The term of trademark registration can vary, but is usually ten years. It can be renewed indefinitely on payment of additional fees. Trademark rights are private rights and protection is enforced through court orders.
Filing for Trademark Rights Abroad
International Trademark Application should be filed through the Madrid System administered by WIPO, which is a convenient and cost-effective solution for registering and managing trademarks worldwide. Here a single application is made in one language, paying one fee enabling trademark protection in multiple markets.
Figure: The Madrid System Procedure
How to Apply Trademark through the UBL Cell
The University Business Linkage Cell of SUSL has applied for several trademark registrations as per the request of the researchers. The procedure is managed according to the Intellectual Property Policy of SUSL through a series of activities performed by the UBL Cell. If you intend to apply for a Trademark Registration, please submit your trademark (Six Copies) along with the request letter for proceeding with the trademark (If you claim the colour for your mark, please submit the colour copies of the mark with the colour code). For further assistance, please contact Our Office.
Our Trademarks
| Trademark Application No: | Filing Date | Trademark Title |
| 263930 | 07/09/2021 | PROTI-MAX-Fish Feeds Enriched with Insect Proteins |
| 263931 | 07/09/2021 | Poultrein-Black Soldier Fly Larvae Enriched |
| 266761 | 14/12/2021 | Cinnodale - Cinnamon Beer |
| 266762 | 14/12/2021 | Ciina - ola - The Premium Cinnamon Cola |
| 266763 | 14/12/2021 | Vinoliona - Cinnamon Wine |