Page 33 - Management Digest Udyama Vol 1 Isuue 2

Despite the language differences, To sum up, emojis in marketing
emojis provide customers a communications provide
broader vocabulary to express businesses with a novel,
their feelings, helping businesses unconventional, and more
get a more profound sense engaging manner of approaching
of what types of content are their target audience. Therefore,
more effective. In addition, understanding the role of emojis
these emotional icons do have in marketing communications and
the power to break down how they manifest themselves
communication barriers by in marketing communications
enabling companies to engage is vital to all businesses looking
with customers in a humanized to engage in more creative and
communication on a more emotional communications with
personal level. Consequently, their customers.
emojis have gone from being
considered relatively immature
to being considered an authentic
approach to build and nurture
customer relationships in recent
years. Furthermore, using
emojis can help companies build
mutual trust by providing a
communication medium where
customers feel comfortable and
free to voice their ideas.

Adding emojis to the content
of a marketing communication
campaign can boost customer
engagement, primarily when
used in social media platforms
such as Twitter and Instagram.
Marketers can also use emojis to
promote a call to action, clutching
customers’ attention and giving Dr. Thilini Chathurika
companies more space to engage Gamage
with their customers. In addition, Senior Lecturer
companies can encourage Dept. of Marketing
customers to interact with them Management
through emoji responses, thus
fostering customer engagement Faculty of Management
organically. Moreover, companies Studies
can grab their customers’ attention Sabaragamuwa University
by integrating emojis into of Sri Lanka
promotional content, requesting
them to share and respond to
exclusive offers whenever they
release a new product or celebrate
a milestone.

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