Page 28 - Management Digest Udyama Vol 1 Isuue 2

TO USE OR NOT TO USE

?

EMOJIS IN MARKETING COMMUNICATIONS

In today’s fast-changing business In addition, marketers have Moreover, there is frequently
world, companies and marketers recognized the necessity to be a misalignment between what
worldwide face numerous noticeable from the crowd by people say and what they
challenges, many of which are incorporating emotions into genuinely feel.
unprecedented. Consequently, marketing communications to
companies must discover new stimulate the purchasing decision With the rise of the Internet and
approaches to operate, and of their customers and the target social media, there are several
marketers must cross novel and audience. accessible yet authentic ways
challenging terrains to promote to track customer emotions that
products and services. In this In most instances, businesses help a company to boost its
evolving business landscape, have some angry, frustrated, or sales. For example, there is a
creativity in marketing demanding customers. Even widely believed phenomenon
communications has become more in circumstances where there that a picture is worth a
crucial than ever before. From will be many happy customers, thousand words. Since visual
bespoke marketing materials to there will always be a handful of images are considered to have
unique advertising campaigns, unhappy customers. However, a greater emotional appeal than
creativity may help a company’s it is challenging for businesses words alone, in the context of
marketing communication efforts to capture the emotions of their social media, the use of emojis
to stand out from the competition customers and the target audience in a company’s marketing
and grab the attention of its as human emotions are inherently communication campaigns
customers and the target audience. difficult to read. enables the company to create
an emotional bond with its
customers.

26 September 2021