Page 25 - Management Digest Udyama Vol 1 Isuue 2
P. 25

With the outbreak of Covid-19,
            we have been able to witness first-
            hand the importance of access to
            Information and Communications
            Technology (ICT) and digital
            resources. Educational institutions
            and teachers across the world’s
            educational systems transferred              Now, webinars are the
            their work from classrooms and
            lecture halls to digital platforms         norm, with geographical,
            almost overnight. These rapid
            moves from classroom to online                   time, and budget
            teaching have set aside the more
            profound questions related to            limitations gone or reduced
            national educational policies and
            theoretical grounds and premises.
                                                       significantly; researchers
            The amount of time spent online
            by people has been more than                  can now join sessions
            ever before and has enhanced
            their online presence leading                that they find at a click
            to another development during
            the pandemic, which is author               of a button and from the
            engagement. In the pre-pandemic
            time, in-person training sessions           comfort of their homes.
            on various aspects of publishing
            and in-person attendance in
            conferences were the norm and
            preferred. However, participation
            behaviours have changed for
            both customers and providers.
            The pandemic has compelled
            businesses to shift their approach
            to make way for a more remote
            inclusive strategy. Now, webinars
            are the norm, with geographical,
            time, and budget limitations
            gone or reduced significantly;
            researchers can now join sessions
            that they find at a click of a
            button and from the comfort
            of their homes. Pre-pandemic,
            our engagement was restricted
            by the physical availability of
            speakers and attendees, among
            other factors. The sessions had
            to be planned months in advance
            and required a lot of planning
            but during the pandemic, our
            audience engagement has grown
            to an average of 1 to 2 webinars
            per week attended by over a
            hundred attendees on an average.
            The reach of our faculty and
            Library development programs
            has also increased by 300%.



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