Page 29 - Management Digest Udyama Vol 1 Isuue 2

The evolution of emoji

Originated from smileys and later
evolved into emoticons, emojis
have come a long way by rede-
fining communications in a new
way. Smiley, a yellow face with
two dots for eyes and a wide grin
printed on t-shirts and hats, is
recognized as the first expression
symbol, debuting in the 1960s.
This symbol had become re-
nowned as an indelible element
of western popular culture by the
early 1980s. Since visual images

are considered
to have a greater

emotional appeal
Figure 1: Smiley than words alone,
in the context
Emoticons were first introduced of social media,
in 1982 and used ordinary
punctuation marks from a the use of emojis
standard computer keyboard to in a company’s
portray a face with a specific
expression. They are a type of marketing
paralinguistic element that is communication
frequently used at the end of a
sentence. Before the advent of campaigns enables
emoji, users of instant messaging the company to
were often accustomed to utilizing
emoticons. Emoticons, similar create an emotional
to nonverbal cues in face-to-face
communication, can assist in bond with its
clarifying intentions in unclear customers.
circumstances, express emotions,
and improve communication
efficiency. Besides, emoticons can
help the receivers understand the
sender’s emotions and attitudes
without meaning distortions,
bring enjoyment, and foster
interactions. In practice, it
has also been understood that
emoticons can be used in real-life
situations, for instance, in fields
such as sociology and psychology,
consumer behaviour, and
marketing communications.

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