Page 34 - Management Digest Udyama Vol 1 Isuue 2
P. 34

Glimpse of Symbolic



                                       Egalitarianism












            Social equality, which the      Pfeiffer (1994) and Bolman &
            organizations are highly        Deal (2003) highlight the fact
            concerned about, is considered   that in the New United Motor
            a key concept for the betterment   Manufacturing, everyone dines
            of mankind. Assigning power to   in the same cafeteria, where no
            various ‘managerial positions’   special allotments for executive
            in the organizations inevitably   dining rooms are allocated.
            initiates a gap among employees,   Everyone in this organization,
            which carry the potential of    wears a blue smock and parking      The symbols include
            affecting the confidence of the   spaces are not reserved for the
            employees; predominantly,       individuals; the motto of NUMMI        visible signs, such
            the ones in the bottom levels.   is ‘There are no managers, no           as dresses and
            Symbolic egalitarianism, in this   supervisors, only team members’.   dress codes, use of
            context, provides a somewhat    In the military context, all the
            successful solution.  Symbolic   military personnel wear a uniform   physical space such
            egalitarianism, as Iddagoda &   with certain commonalities which    as common cafeteria,
            Opatha in 2018 identifies, is a   represent the military. i.e. Army,   common parking area
            competitive advantage and at the   Navy and Air force. For instance,
            same time a high performance    in Sri Lanka Navy the uniform        and constant office
            work practice. Our main focus is   colours are Navy blue and white.   arrangements. These
            on the symbolic egalitarianism   Egalitarian symbols are found in   are some of the most
            in the business as well as in the   different forms and versions. As
            military contexts.              Pfeiffer (1994) states, in certain   frequently employed
                                            organizations, it is ‘dress’; hardly   ways of implementing
            Symbolic egalitarianism is      any worker in a manufacturing               symbolic
            using symbols to minimize       facility is not familiar with the
            the differences between the     phrase ‘the suits are coming’,         egalitarianism....
            levels of employees, whose      which refers to people from
            purpose is achieving a common   headquarters who are usually
            organizational goal. The symbols   more formally dressed. Pfeiffer
            include visible signs, such     (1994) stated how pins with the
            as dresses and dress codes,     organization’s insignia or logo are
            use of physical space such as   used by Japanese organizations,
            common cafeteria, common        which is worn by everyone to
            parking area and constant office   indicate that the person is a part of  Sri Lanka Navy, irrespective
            arrangements. These are some    the organization. When it comes   of their ranks. That common
            of the most frequently employed   to naval context Sri Lanka all   Naval logo consists of Dhamma
            ways of implementing symbolic   the officers and sailors wear a   Chakkraya, anchor of a ship and
            egalitarianism.                 common logo representing       the lion, mainly.




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