Page 40 - UDYAMA FINAL final for web

Third ‘A’ is for Application, without

which, everything is just concepts

Application of Knowledge and
Skills to overcome organizational
challenges and issues is another
critical area. One can say this is
also a part of soft skills, but for
me this is a combination of both
first two ‘A’s. I take this as a
separate area due to the signifi-
cant nature of the matter. This is
one of the areas that the industries
worry about. We often hear
managers’ criticisms about the
fresh graduates’ lack of practical
knowledge. What they mean by
that is the application of knowl-
edge into practical problems. This
is also a special and vital skill.
Therefore, recruiters need to
think of this area when hiring
people. Those who can apply
their knowledge into the work
settings and solve problems can
help organizations better and they
have better chances of progress-
ing in the career.

According to the industries and
types/nature of job, level of emp-
hasis over various Attitudes, Abi-
lities and Applications may vary,
but often some are equally impor-
tant across industries and jobs.
This AAA model provides basic
but logical approach to guide
industry recruiters. The potential
graduates can use this model as a
basis for understanding industry
requirements and plan their deve-
lopment. Need not to explain how
competitive the employment mar-
ket is today and how competition
will be in the future. The industry
is well aware that the contribution
of fresh graduates is very limited
iN their early stage of career. Still,
they are willing to spend additio-
nal time and money on fresh
graduates due to their vision for

38 January 2021