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THE CHANGE
Any organization including the Government has a customer to serve and how well we meet that customer exp-
ectation will determine the success of the business and its continuity. Given the dynamic nature of the
consumer it is harder than ever before to understand and respond to demands. Additionally lead times to deliv-
er are crashing down with varied requirements of quality and speed to market.
Those who have a digital offering in
which the digital footprint of the their
Which customer is captured
organizations
will read its Those who use external environment and
consumer better consumer data that is digitally available
and faster in
future? Those who have the ability to understand
competitor changes quickly
Organizations which can connect its supply
chain thorough a digital platform
Which organizations
will be able to deliver
Organization who know their process
strengths and weaknesses through the data consumer value
generated faster, efficiently and
at a competitive
Organizations who can use their resources price?
optimally using Artificial intelligence and
Data Science
Chathuranga Abeysinghe
Lead Data Evangelist
MAS Holdings Pvt Ltd – Sri Lanka
BSc Finance (Special) University of Sri
Jayewardenepura
ACMA – Charted Institute of Management
Accountants (UK)
January 2021 53