Page 11 - UDYAMA FINAL final for web

spending enormous amount to facial expressions like human and
understand the customer prefer- suggesting accordingly. It has
ence through AI. AI can be used to replace the human intervention.
personalize the customer needs AI helps in maintaining the
with fast responses without hu- database and make suggestions
man interventions. Travel industry where VR helps in creating a
with the time has introduced AI. virtual world for the consumer.
Some most significantly used AI Today marketing practices have
in travel industry chatbots and been more customer oriented
online customer experience ex- focusing on enhancing their expe-
Sam, intelligent travel chatbot rience with their services. With
which aims at providing assistant current pandemic scenario pe-
to customer and connected with ople have practising social dist-
them to arrange all travel plans ancing avoiding stepping out of
including booking, flights, and their house. The question remains
hotel, with the reminders. how do the company will be
trying to cope up with the digital
Similarly WELC maps-travel in advance customer and experien-
augmented reality, an app which ce? Artificial intelligence certain-
assist the customer scanning the ly enhance customer experience,
map of the place and making but cannot replace human touch.
suggestions for hotels, interesting It can be added for affective com-
places to be viewed also helping plimentary dimensions for the
in booking tickets of the place future tourism. Will travel indus-
customer want to visit online with try will completely transform w-
assistance in booking cab, show- hen people get back to new
ing directions and duration to the normal? It will be a big challenge
destination with the brief about as customer would be more cau-
the price. tious about their spending and
also about the surely to be
Some interesting app can let to communicated with less social
travel the world without leaving interactions.
their home. Google Earth VR,
NASA Mars 2030, design by
fusion media in collaboration with
NASA, can help you to experien-
ce panoramic view of Martian
ple ways. In today’s digital trans- surface with VR technology. Tec-
formed economies artificial inte- hnically Virtual Reality is a 3-D
lligence has been a great support computer generated technology
to the marketing managers to und- which gives you real time experi-
erstand the customer needs and ence. For history lover who love
wants. AI is a digital spy which to explore history and visit muse-
tracks every digital foot prints and ums “Boulevard “ Can give you
help the companies to let custom- an excellent VR experience and
er to land on the page depending feed your knowledge craving to.
upon their searches and interest. The blue by WEVR can give you
The advanced AI detects the facial undersea experience.
expressions, enlarging and shrink-
ing of customer’s retina measur- The world famous hotel chain Prof. (Dr.) Aarti Saini was interviewed by
ing the excitement or ignoring Hilton collaborated with IBM Prof. (Dr.) Athula Gnanapala
expression which has helped mar- pilot “Connie”, the world‘s first Dean, Faculty of Management Studies
keter to identify the cutomer touch robot concierge which assist its Sabaragamuwa University of Sri Lanka
points and enhance customer tourists with all the travel infor-
experience. Today companies are mation they need. Sensing their

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