Page 70 - Management Digest Udyama Vol 1 Isuue 2
P. 70

A classic case in point was
                                                                           the reinvention of the delivery
                                                                           business. Uber and Pickme both
                                                                           waded in very fast to cater to a
                                                                           growing need and the degrowing
                                                                           demand for transport. Their
                                                                           readjustment provided them
                                                                           opportunities whilst providing
                                                                           a lifeline for many businesses
                                                                           who had to change their business
                                                                           model from store visits to home
                                                                           delivery. The knowledge of the
                                                                           fluid environment allowed them
                                                                           to create a network that became
                                                                           relevant overnight (wisdom).
                                                                           Consumers, too, got access to
                                                                           an alternative method to source
                                                                           some of the things they needed.
                                                                           Whilst it may be a relatively
                                                                           urban phenomenon, patronized
                                                                           by a limited audience, and the
                                                                           model provided many who
                                                                           had lost a source of income a
                                                                           way to earn some money.  The
                                                                           delivery partners had the option
                                                                           even earlier, but when ease of
                                                                           movement was available, the
                                                                           relevance was not so much.
                                                                           Necessity becomes the mother of
                                                                           invention.

            Fundamentals for a business stay   of the blurred boundaries of
            relevant under every condition.   the teams working from home.
            Start with your customer        Already burnout is taking place
            audience, access their status, see   as people working from home
            if anything needs to be modified   indicate that their lives have been
            to cater to their needs given the   taken over by work. The benefit
            current environment. Next, look   of working from home, not losing
            within, and access your internal   time on communing is negated
            operations, the way you plan,   by the demands on the extended
            the way you work, the way you   work times.
            source, assess your cash-flow
            situation, ensure the working
            capital is accessible, investigate
            the way you execute and the                    If your team has to work
            way you get your product to                    from home, ensure the work
            the consumer. Understand the                    does not take over their
            needs of your own team, their
            environments could be very                       private space. Management
            different to what it was before,                 has to be conscious of the
            and there is a possibility this                   blurred boundaries of the
            can impact the performance.  If
            your team has to work from                        teams working from home..
            home, ensure the work does not
            take over their private space.
            Management has to be conscious



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