1st International Tea Culture and Tourism Conference – ITCTC -2025



“From Leaf to Legacy: Sustaining Tea Cultural Landscapes”



November 15 – 17, 2025





Our Conference

Tea has played a transformative role in Sri Lanka, shaping not only the nation’s economy but also its history, culture, and heritage. What began as a simple leaf has evolved into a thriving industry and a primary source of livelihood for generations of Sri Lankans. Over time, tea has created a lasting legacy, becoming a symbol of national identity and pride.

Yet, the sustainability of tea landscapes and their cultural heritage faces significant challenges. Weak conservation practices, poor heritage management, and a lack of dedicated research and scientific communication have curtailed efforts to preserve both the tangible and intangible dimensions of this legacy. Without a systematic platform to address these issues, the richness of Sri Lanka’s tea heritage risks being diminished.

This conference aims to fill that gap by providing a dynamic platform for researchers, academicians, practitioners, industry leaders, and policy makers. It will foster dialogue, collaboration, and knowledge-sharing in the fields of management, social sciences, cultural heritage, and sustainable tourism. By bringing together diverse perspectives, the conference seeks to ensure the long-term sustainability of tea landscapes while celebrating and preserving their unique heritage.


Keynote Speakers

Professor Lee Jolliffe
Master of Museology, PHD Museum Studies



Retired Professor - University of New Brunswick, Canada

Research Advisor at Mae Fah Luang University, Chiang Rai, Thailand


Invited Speaker



Prof. Hartwig Bohn



Professor of International Hotel Management,
Head of International Hotel Management dual and Global Hospitality Management



Ir. Liew Choon Kong



Founding President of ASEAN Tea Organisation (ATO)
Deputy President of Malaysia Tea Association (MyTA)
4th Generation of Kong Wooi Fong Tea Merchants Sdn. Bhd. Malaysia


Assist. Prof. Dr. Piyaporn Chueamchaitrakun



Assistant Professor Food Science and Technology Program,
School of Agro-Industry Thailand
Head of Tea and Coffee Institute of Mae Fah Luang University, Thailand



Professor Brain Park



Former Head of the Sommelier Department, Masan University in Korea
Former Head of the Teaics Department, Sowon University
Central Government of Korea


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