Page 14 - FMS Today Volume 1 Issue 2

The DMM also plays a vital role in comprehending marketing practices

managerial, societal, and ethical challenges in the age of digital
disruption and sustainable development. The department has fostered a
creative and supportive research culture that allows both academics and
students to respond to the needs of marketing practitioners across

industries and state institutions by applying cutting-edge quantitative and
qualitative research methods. The DMM intends to create an avenue for
the vibrant youth willing to become practising marketers. Therefore,
several annual events are organized to provide a platform for

undergraduates to showcase their skills and develop industry
collaborations. “SABRA Marketing Day” is the leading annual event of the
DMM, targeting the undergraduates of SUSL and the other universities,

GCE (A/L) students, and neighbouring communities. The DMM
undergraduates also organize different CSR activities by fulfilling their
social responsibilities. Several industry collaborations are continuously
organized to enrich and reshape undergraduates to become versatile and
savvy marketers as required by the job market.

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