Page 98 - FMS Today Volume 1 Issue 1

Although analysis shows positive impacts of In addition, age and gender have not shown

ETDP on business growth, no significant impact substantial moderating effects, have impact on
of business knowledge and practices on the exogenous variable relationship. Finally,
formalization of entrepreneurship, and there is the issue includes review of the book “The
no impact of psychological indicators on Moorad Choudhry Anthology: Past, Present and

increasing of investments. This intensifies the Future Principles of Banking and Finance” 1st
new strategies for ETDP of SMEs. The fifth Edition (2018) of Moorad Choudhry published
paper analyzes the Impact of Optimism and Pre- by Wiley Finance with 1328 Pages. This is a
Entrepreneurial Curiosity on the Entrepreneurial comprehensive and critical review of the book

Intention with the Moderating Effect of Gender: with reference to the banking sector that has
With Special Reference to the Undergraduates undergone an extreme crisis shock waves over
of the University of Kelaniya. The questionnaire the last few years. Further, review the facts

survey of 353 undergraduates through from the book on the reality of basic to advance
proportionate stratified sampling method detect banking practices and the importance of the
the impact of optimism and pre-entrepreneurial values underlying compliance justness,
curiosity on undergraduates' entrepreneurial transparency, and social awareness. Moreover,
intention. Subsequently findings indicate gender intensify the importance of sound knowledge of

moderated relationship between optimism and banking operations and it complexities to
entrepreneurial intention. This also identified the overcome complexities tackle the risk
psychological factors that determine the exposure, bankers, policymakers, academic

entrepreneurial intention. This can be further scholars, and reformers in the banking industry.
supported through the strategies of educators
and policymakers.
On this momentous occasion, we would like to
The sixth article, titled “What Motivates the extend our heartfelt gratitude to all the authors

Adoption Intention of e-banking Services: The for their valuable contribution through research
Moderating Role of Age and Gender” articles, the reviewers for their constructive
investigates customer acceptance of e-banking comments that helped to improve the quality of

services with reference to awareness, the papers, and the language editors for their
convenience, and website usability with the services rendered to the Journal.
effect of moderators. According to the Compiled By:
technology acceptance model (TAM), data have
been collected through a primary survey of 186

banking customers through the structured
equation modeling for data analysis. Accordingly
perceived usefulness, convenience, and website

usability influence customers' intention to accept
e-banking. Yet, perceived ease of use and
awareness have failed to show a significant
relationship. Prof. M.S.M. Aslam
Editor-in-Chief
Asian Journal of Management Studies

VOLUME I | ISSUE I 92