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Professor TC Gamage

Professor

Faculty of Management Studies

Email : thilinicg@mgt.sab.ac.lk

    Qualifications

    1. Ph.D. in Marketing, Faculty of Graduate Studies, University of Colombo, Sri Lanka (2016)
    2. B.Sc. (Hons) in Management and Information Technology (First Class), Department of Industrial Management, Faculty of Science, University of Kelaniya, Sri Lanka (2009)
    3. Professional Postgraduate Diploma in Marketing, The Chartered Institute of Marketing, UK (2009)
    4. Diploma in Marketing, London Chamber of Commerce and Industry, UK (2006)
    5. Certificate in Teaching in Higher Education, University of Kelaniya (2015)
    6. Certificate in Training of Trainers (ToT) to Develop Academic Literacy among Undergraduates, Accelerating Higher Education Expansion and Development (AHEAD) Project, Sri Lanka (2021).

    Profile

  • Thilini C. Gamage is a Professor in Marketing in the Department of Marketing Management, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. She currently serves as Director of the Staff Development Center and as an International Guest Professor at the Interscience Institute of Management & Technology (IIMT), Bhubaneswar, India. Her research interests include digital marketing, artificial intelligence and digital transformation, consumer behaviour, tourism and hospitality marketing, technology management, strategic management, and entrepreneurship.

    Prof. Gamage is a recipient of the President’s Award for Scientific Research (2021) and several other recognitions for research excellence. Her research has been published in leading international journals, including Tourism Management, International Journal of Hospitality Management, Journal of Business Research, Journal of Retailing and Consumer Services, Journal of Product & Brand Management, and Journal of Strategic Marketing. She has also participated in competitive national and international research grants and maintains active research collaborations with scholars and institutions across Asia, Europe, and other regions.

    Beyond research and teaching, Prof. Gamage contributes extensively to academic leadership, research supervision, faculty development, international collaboration, and scholarly publishing. She serves as Managing Editor of the Asian Journal of Management Studies and has held Guest Editor and Associate Editor roles with several international journals. Her international academic engagement includes collaborative research, invited lectures, keynote addresses, faculty development programmes, and visiting academic activities.

    She earned her PhD in Marketing from the University of Colombo, a BSc (Hons) in Management and Information Technology with First-Class Honours from the University of Kelaniya, and a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing (CIM), UK. She joined Sabaragamuwa University of Sri Lanka in 2010 and has developed an academic career integrating research, teaching, academic leadership, capacity development, and international engagement.

    Membership of Professional Bodies/Associations

    1. Associate Member, The Chartered Institute of Marketing, UK (2008 – to date)
    2. Life Member, Sri Lanka Institute of Marketing (MSLIM) (2022 – to date)

    Research Interests

    • Artificial Intelligence (AI) in Business and Services
    • Digital Transformation
    • Consumer Behaviour
    • Knowledge Management
    • Service Innovation
    • Tourism and Hospitality Management

    Current Research Projects

    • Artificial Intelligence and Consumer Decision-Making: Opportunities, Risks and the AI Trust Paradox
    • From Artificial Intelligence to Organisational Intelligence: An AI–Knowledge–Decision Framework for Strategic Decision-Making
    • The AI Sustainability Paradox: When Artificial Intelligence Promotes and Undermines Sustainable Consumption

    Research Publication in refereed Journals

    1. Abdin, S. Z., Tajeddini, K., Gamage, T.C., & Hameed, W. U. (2025). Personality Traits and Investment Behavior: The Sequential Mediation of Overconfidence Bias and Risk Propensity. Asia-Pacific Journal of Management Research and Innovation.  https://doi.org/10.1177/2319510X251362058
    2. Bulumulla, D.S.K., Epa, U.I., & Gamage, T.C. (2023). Effect of Social Media Influencer Involvement on Tourists’ Travel Intentions: Mediating Role of Traveler Authenticity and Destination Image, South Asian Journal of Tourism and Hospitality, 3(2), 88-106. https://doi.org/10.4038/sajth.v3i2.74
    3. Gamage, T. C. (2022). #MeTravel: Travel Selfies, Narcissism and Destination Marketing. South Asian Journal of Tourism and Hospitality, 2(2), 1-19. http://doi.org/10.4038/sajth.v2i2.49
    4. Gamage, T.C. (2019). Determinants of Cloud Computing Adoption among SMEs in Sri Lanka: A Meta Theoretical Framework, International Journal of Asian Social Science, 9(2), pp.189-203, https://doi.org/10.18488/journal.1.2019.92.189.203
    5. Gamage, T.C., & Ahsan, F.J. (2018). The Synergistic Effect of Internet-mediated Market Orientation and Information-based Value Creation on Customer Perceived Value: Empirical Evidence from Sri Lanka, International Journal of Innovative Research and Knowledge, ISSN: 2213-1356, 3(6), pp. 218-237.
    6. Gamage, T.C. (2017). Digital Natives’ Social Networking Website Use: A Theory of Planned Behaviour Perspective, ITMSOC Transactions on Information Technology Management, 2, pp.18-27.
    7. Gamage, T.C., & Ahsan, F.J. (2014). Rethinking Market Orientation in the Internet-mediated Environment, International Journal of Research in Management and Social Science, ISSN: 2322-0899, 2(1/II), pp.130-140.
    8. Gamage, T.C., & Ahsan, F.J. (2014). Perceived Value of Online Services: Scale Validation and Managerial Implications, Colombo Business Journal: International Journal of Theory & Practice, ISSN: 1800-364x, 5(1), pp.39-51.

     

    Published as full paper at the National/International Conferences/Symposium

    1. Gamage, T.C., Ashill, N. J., Tajeddini, K., & Gnanapala, A. (2025). Designing for Impact: How Social Commerce Traits Elevate Customer Value Through Virtual Experiences, Proceedings of the 8.1 International Conference on Digital Innovation and Transformation in South East Asia (ICDI2025-DTISEA) organized by JSS Science and Technology University, India, and MUST University, Malaysia, August 20th & 21st, 2025
    2. Tharaka, M. N. & Gamage, T. C. (2024). Determinants of Consumer Purchase Intention of Counterfeit Luxury Clothing Brands: Empirical Evidence from Generation Z Consumers in Colombo District. Proceedings of 13th International Conference on Management and Economics (ICME 2024) organized by Faculty of Management and Finance, University of Ruhuna, Sri Lanka, August 21st, 2024.
    3. Bulumulla, D.S.K., Epa, U.I., & Gamage, T. C. (2023). Effect of Social Media Influencer Involvement on Tourists' Travel Intentions: Mediating Role of Traveler Authenticity and Destination Image.Proceedings of 8th Interdisciplinary Conference of Management Researchers organized by Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Sri Lanka, December 19th - 20th, 2023.
    4. Epa, U.I. & Gamage, T. C. (2022). Exploring the Determinants of Digital Natives Perceptions towards Artificial Intelligence-enabled Mobile Banking Service Adoption in Sri Lanka. Proceedings of 3rd International Conference on Marketing Management: ICMM 2022 organized by Sri Lanka Institute of Marketing (SLIM) Research Bureau, Sri Lanka, December 15th, 2022.
    5. Bulumulla, D.S.K. & Gamage, T. C. (2022). Unlocking the Potential of Ephemeral Content Shared on Instagram to Stimulate Customer Purchase Intention: Empirical Evidence from the Fashion Industry in Sri Lanka. Proceedings of 3rd International Conference on Marketing Management: ICMM 2022 organized by Sri Lanka Institute of Marketing (SLIM) Research Bureau, Sri Lanka, December 15th, 2022.
    6. Gamage, T. C. (2019). The Role of Market Orientation, Knowledge Integration and Strategic Flexibility in Fostering Product Innovation through Social Media. Proceedings of 2nd International Conference on Governance, Management & Social Innovation organized by Universiti Teknologi MARA and Bandung Institute of Technology in collaboration with Kasetsart University and Nakhon Ratchasima Rajabhat University, Indonesia, October 28th – 29th, 2019.
    7. Gamage, T. C., & Priyanath, H. M. S. (2017). Determinants of Cloud Computing Adoption by SMEs in Sri Lanka. Proceedings of 8th International Conference of Asian Academy of Applied Business, Universiti Malaysia Sabah, Malaysia, December 20th – 22nd, 2017.
    8. Gamage, T. C. (2016). Digital Natives’ Social Networking Website Use: A Theory of Planned Behaviour Perspective. Proceedings of 1st Technology Innovation Management and Engineering Science International Conference, Mahidol University, Thailand, November 28th – 30th, 2016.
    9. Gamage, T. C., & Ahsan, F. J. (2014). Does Internet-mediated Market Orientation Influence Information-based Value Creation? Empirical Evidence from the Hotel Industry in Sri Lanka. Proceedings of 7th International Research Conference on Management and Finance, University of Colombo, Sri Lanka, December 19th, 2014.
    10. Gamage, T. C., & Ahsan, F. J. (2014). Tourists’ Behavior in Online Booking: Empirical Evidence from Hotel Industry in Sri Lanka. Proceedings of 4th International Conference on Application of Information and Communication Technology and Statistics in Economy and Education, University of National and World Economy, Sofia, Bulgaria, October 24th – 25th, 2014.
    11. Gamage, T. C., & Ahsan, F. J. (2014). Market Orientation and Customer Perceived Value in the Internet-mediated Environment: Is Information-based Value Creation a Missing Link? Empirical Evidence from Hotel Industry in Sri Lanka. Proceedings of 2nd International Conference on Hospitality and Tourism Management, The International Institute of Knowledge Management, Sri Lanka, October 7th – 8th, 2014.
    12. Gamage, T. C., & Ahsan, F. J. (2014). Internet-mediated Market Orientation and Its Determinants: Empirical Evidence from Sri Lanka. Proceedings of 3rd Asian Business Research Conference, Asian Society of Management and Marketing Research in collaboration with INSEAD Business School, United Arab Emirates, September 15th – 16th, 2014.
    13. Gamage, T. C., & Ahsan, F. J. (2014). Tourists’ Use of Hotel Websites: Is the Internet a Critical Marketing Tool? Proceedings of International Conference on Digital Marketing, The International Institute of Knowledge Management, Sri Lanka, June 3rd – 4th, 2014.
    14. Gamage, T. C., & Ahsan, F. J. (2014). Discovering Perceived Value of Online Retailing, Proceedings of 2nd International Conference on Marketing, The International Institute of Knowledge Management, Sri Lanka, February 25th – 26th, 2014.
    15. Gamage, T. C., & Ahsan, F. J. (2013). An Evaluation of the Performance of Sri Lankan Hotel Websites: A Customer Perspective. Proceedings of International Conference on Hospitality and Tourism, The International Institute of Knowledge Management, Sri Lanka, October 28th – 29th, 2013.
    16. Gamage, T. C., & Ahsan, F. J. (2013). Internet Market Orientation towards Customer Perceived Value: A Conceptual View. Proceedings of 4th International Symposium on Business and Management, University of Kitakyushu, Japan, April 3rd - 5th, 2013.
    17. Gamage, T. C., & Ahsan, F. J. (2012). Internet Market Orientation towards Sustainable Competitive Advantage: A Conceptual Framework. Proceedings of 7th International Research Conference on Management and Finance, University of Colombo, Sri Lanka, December 14th, 2012.
    18. Gamage, T. C., & Abeysinghe, D. (2010). Strategy for achieving Ecological Sustainability while improving Business Performance: A Field Study in Textile & Clothing Industry. Proceedings of International Conference on Business and Information, University of Kelaniya, Sri Lanka, June 4th, 2010.

    Published in abstract/Extended abstract at the National/International Conferences/Symposium

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    1. Bulumulla, D.S.K, Epa, U.I., & Gamage, T.C. (2026). The Impact of Emoji Advertisements on Fast-Food Purchase Intention among Generation Z, Proceedings of the 1st Symposium on Emerging Digital Technologies and Business Systems (DTecBiz 2026) organized by SLIIT Kandy Uni, July 7th, 2026

    2. Liyanage L. D. Y. T. & Gamage, T. C. (2025). Impact of Green Packaging on Consumer Legitimacy in the Sri Lankan Cosmetic Industry: The Mediating Role of Green Perceived Value. Proceedings of 7th Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, December 18th – 19th, 2025.

    3. Dilshan K. H. S. & Gamage, T. C. (2025). Impact of AI Exposure, Attitude, and Accuracy Perception on Brand Trust among Gen Z Fashion Consumers. Proceedings of 7th Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, December 18th – 19th, 2025.

    4. Kumari, A.G.D., & Gamage T.C. (2025). Too Much to Scroll: What Drives Social Media Fatigue among Gen Z in Sri Lanka’s Fashion Industry. Proceedings of the 4th International Conference on Management and Entrepreneurship (ICOME 2025) organized by Faculty of Management Studies, Open University of Sri Lanka, September 11th, 2025
    5. Rathnayaka, U. T. & Gamage, T. C. (2024). Factors affecting Passenger Satisfaction and Loyalty towards Ride-hailing Apps in Sri Lanka. Proceedings of 6th Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 29th, 2024.
    6. Kumari, A.G.W.D. & Gamage, T. C. (2024). Factors Influencing Social Media Fatigue among Generation Z Consumers: Empirical Evidence from the Fashion Industry in Sri Lanka. Proceedings of 6th Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 29th, 2024.
    7. Munasinghe, R.P.G.D.K. & Gamage, T. C. (2024). Impact of Gamification on Consumer Brand Engagement in the Telecommunication Industry in Sri Lanka. Proceedings of 6th Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 29th, 2024.
    8. Tharaka, M.N. & Gamage, T. C. (2023). Factors Influencing Purchase Intention of Counterfeit Luxury Clothing Brands among Generation Z Consumers in Colombo District.Proceedings of 5th Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, December 21st, 2023.
    9. Costa, M.S. & Gamage, T. C. (2023). Effects of Virtual Tour Characteristics on Purchase Intention: Empirical Evidence from Kitchen and Home Appliances Virtual Stores in Sri Lanka. Proceedings of 5th Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, December 21st, 2023.
    10. Bulumulla, D.S.K & Gamage, T. C. (2023). Effects of Ephemeral Content shared through Instagram on Purchase Intention of Fashion Products. Proceedings of 13th Annual Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, December 13th, 2023.
    11. Tajeddini, K. & Gamage, T.C. (2023). Unpacking the Effect of Entrepreneurial Strategy on Corporate Performance: The Roles of Service Innovation Ambidexterity, Service Design, and Sustained Competitive Advantage. Proceedings of the Fourth Edition of the International Workshop on Tourism and Hospitality Management (IWTHM2023) organized by the ISAG-European Business School, Research Center in Business Sciences and Tourism (CICET-FCVC) and the Applied Management Research Unit (UNIAG), Protugal, June 23rd, 2023.
    12. Bulumulla, D.S.K. & Gamage, T. C. (2022). The Impact of Ephemeral Content Shared on Instagram on Customers' Fashion Products Purchase Intention. Proceedings of 4th Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 18th, 2022.
    13. Epa, U. I. & Gamage, T. C. (2022). Factors Influencing Digital Natives' Perception of Artificial Intelligence-enabled Mobile Banking Service Adoption in Sri Lanka. Proceedings of 4th Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 18th, 2022.
    14. Doloswatte, S. R. M. A., & Gamage, T. C. (2022). The Impact of Brand Extension on Brand Image in the Smartphone Market: With Special Reference to Colombo District. Proceedings of 3rd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, January 27th, 2022.
    15. Gunarathna, A. A. D., & Gamage, T. C. (2022). Impact of E-Service Quality on E-Satisfaction and E-Loyalty of Online Shoppers: With Special Reference to Online Shoppers in Colombo District. Proceedings of 3rd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, January 27th, 2022.
    16. Weerasinghe, W. A. C. S., & Gamage, T. C. (2020). Factors influencing State Sector Employees’ Loyalty towards “Upahara” Package. Proceedings of 2nd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 27th, 2020.
    17. Peiris, D., & Gamage, T. C. (2020). Impact of Celebrity Endorser’s Source Credibility on Attitude towards Social Media Advertising. Proceedings of 2nd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 27th, 2020.
    18. Nandasiri, G. G. G. D., & Gamage, T. C. (2020). A Study on Factors influencing Entrepreneurial Intention among Undergraduates: With Special Reference to Final Year Management Undergraduates in Selected State Universities in Sri Lanka. Proceedings of 2nd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 27th, 2020.
    19. Liyanarachchi, K., & Gamage, T. C. (2020). Effects of Corporate Social Responsibility Practices on Customer Purchase Intention: Empirical Evidence from the Life Insurance Industry in Sri Lanka. Proceedings of 2nd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 27th, 2020.
    20. Edirisooriya, E. S. S., & Gamage, T. C. (2020). A Study on Factors influencing the Continuance Usage of Mobile Shopping Apps in Sri Lanka. Proceedings of 2nd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 27th, 2020.
    21. S. Kaushalya, & Gamage, T. C. (2018). Determinants of University Students’ Attitudes toward Online Video Advertisements: YouTube as a Platform. Proceedings of 7th Annual Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, December 19th, 2018.
    22. Gamage, V., & Gamage, T. C. (2017). Determinants of Consumers’ Attitude towards Viral Marketing Practices in Private Higher Education Sector in Sri Lanka. Proceedings of 2nd Interdisciplinary Conference of Management Researchers, Sabaragamuwa University of Sri Lanka, Sri Lanka, October 19th – 21st, 2017.
    23. Jayasekara, K. N. S., & Gamage, T. C. (2016). The Impact of Personality Traits on Sales Performance: Empirical Evidence from the Advertising Industry in Sri Lanka. Proceedings of 1st Intradisciplinary Conference of Management Researchers, Sabaragamuwa University of Sri Lanka, Sri Lanka, August 8th - 10th, 2016.
    24. Madushan, J. A. R., & Gamage, T. C. (2016). Impact of Personality Traits on Work Life Balance: Empirical Evidence from the Non-Banking Finance Sector in Sri Lanka. Proceedings of 1st Intradisciplinary Conference of Management Researchers, Sabaragamuwa University of Sri Lanka, Sri Lanka, August 8th - 10th, 2016.
    25. Gamage, T. C., & Ahsan, F. J. (2016). Internet, Market Orientation and Customer Perceived Value: An Integration and Empirical Examination. Proceedings of 5th Annual Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, February 17th, 2016.
    26. Gamage, T. C., & Ahsan, F. J. (2015). Internet-mediated Market Orientation and Customer Perceived Value: Role of Information-based Value Creation. Proceedings of Annual Research Sessions, Faculty of Graduate Studies, University of Colombo, Sri Lanka, October 25th, 2015.
    27. Gamage, T. C., & Ahsan, F. J. (2015). Internet-mediated Market Orientation towards Customer Perceived Value: Empirical Evidence from Hotel Industry in Sri Lanka. Proceedings of Research Forum, Staff Development Center, University of Kelaniya, Sri Lanka, January 12th, 2015.
    28. Gamage, T. C., & Ahsan, F. J. (2013). An Evaluation of the Efficacy of Sri Lankan Hotel Websites: An Industry Perspective. Proceedings of 4th International Symposium, Sabaragamuwa University of Sri Lanka, Sri Lanka, January 11th – 12th, 2013.

     

    Chapters and Books of Scholarly Work

  • BOOKS

    1. Dewasiri, N. J., Sergi, B.S., Gamage, T.C., & Rathnasiri, M.S.H. (2026). Modelling Economic Growth in Contemporary Sri Lanka. Emerald Publishing. 
    2. Rosairo, H.S.R., Aslam, M.S.M, Wimalasiri, E. M., Bandara, N.S., & Gamage, T.C. (Eds.). (2026). Advancing multidisciplinary approaches for a sustainable and resilient future: Post-conference proceedings of the 9th International Conference of Sabaragamuwa University of Sri Lanka (ICSUSL 2023). Springer Nature
    3. Cooper, M. J. M., Aslam, M.S.M, Gnanapala, A., & Gamage, T. (Eds.) (2019). Managerial Dilemmas in Developing Countries: Business, Marketing, Finance and Tourism. Cambridge Scholars Publishing.

     

    BOOK CHAPTERS

    1. Gamage, T.C. and Gnanapala, A. (2026). Riding the digital wave: Emerging technology trends as a booster for transforming tourists’ decision-making. Rather, R. (Eds.) Consumer Behavior in Contemporary Tourism Research: A Research Companion (ch.15). Springer, Cham.

    2. Gamage, T.C., Wimalasiri, E.M., Rosairo, H.S.R., Aslam, M.S.M., & Bandara, N.S. (2026). Advancing Multidisciplinary Approaches for a Sustainable and Resilient Future. Rosairo, H.S.R., Aslam, M.S.M, Wimalasiri, E. M., Bandara, N.S., & Gamage, T.C.  (Eds.). Advancing multidisciplinary approaches for a sustainable and resilient future: Post-conference proceedings of the 9th International Conference of Sabaragamuwa University of Sri Lanka (ICSUSL 2023) (ch.1). Springer, Cham.

    3. Dewasiri, N. J., Sergi, B.S., Gamage, T.C., & Rathnasiri, M.S.H. (2026). Introduction to Modeling Economic Growth in Contemporary Sri Lanka. Dewasiri, N. J., Sergi, B.S., Gamage, T.C., & Rathnasiri, M.S.H. (Eds). Modelling Economic Growth in Contemporary Sri Lanka (ch.1). Emerald Publishing.

    4. Gamage, T.C. (2026). The Autonomy Paradox: Rethinking Human Autonomy in the Age of AI. Vigliarolo, F. and Patnaik, S. (Eds.) Human Rights & Economic Development in the Wake of Artificial Intelligence (AI). Springer, Cham.

    5. Samarasinghe, T.D. & Gamage, T.C. (2025). Crafting a Winning Digital Marketing Strategy for Small and Medium-Sized Enterprises: Evidence from the Batik Industry in Sri Lanka. Panditharathna, R., Hyams-Ssekasi, D., Bamber, D. (Eds). Contemporary Marketing Solutions. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-74657-4_3

    6. Gamage, T.C. (2025). Overview of managing digital agility among South Asian family business firms during the ongoing economic crisis. Dewasiri, N. J., Kumar, P., Jayawardena, N. S., and Rathnasiri, M.S.H. (Eds.) Shaping Entrepreneurial Marketing: A South Asian Perspective (ch. 03). Emerald Publishing Limited.  https://doi.org/10.1108/978-1-83708-852-220251003

    7. Gamage, T.C., Dewasiri, N.J., Gnanapala, A., & Rathnasiri, M.S.H. (2024). ICT Sector Development and its Contribution to Innovation and Economic Growth in South Asia: A Critique. Sergi, B. S., Tiwari, A. K., and Nasreen, S. (Eds.) Modeling Economic Growth in Contemporary India (pp. 25-33). Emerald Publishing Limited. https://doi.org/10.1108/978-1-80382-751-320241002

    8. Gamage, T.C. & Gnanapala, A. (2024). Tourism Experiences: An Interpretive Approach to Understanding Tourist-Brand Relationships in Technology-Mediated Tourism Service Environments. In: Rather, R.A. (eds) Consumer Brand Relationships in Tourism. Tourism, Hospitality & Event Management. Springer, Cham. https://doi.org/10.1007/978-3-031-59535-6_6

    9. Gamage, T.C., & Gnanapala, A. (2023). Unleashing Business Model Innovation in the Era of Digital Disruption: A Multiple Case Study Analysis. Saini, A. and Garg, V. (Eds.) Transformation for Sustainable Business and Management Practices: Exploring the Spectrum of Industry 5.0 (pp.155-173). Emerald Publishing Limited. https://doi.org/10.1108/978-1-80262-277-520231012

    10. Gamage, T. C. (2022). The Journey Towards Harnessing Frontier Technologies: Becoming a Digital Firm With Digital Capability and Dexterity. In G. Singh, V. Garg, & R. Goel (Eds.), Promoting Inclusivity and Diversity Through Internet of Things in Organizational Settings (pp. 60-81). IGI Global. https://doi.org/10.4018/978-1-6684-5575-3.ch004

     

    BOOK REVIEWS

    1. Gamage, T.C. (2021). Book Review: Tourism, Hospitality and Digital Transformation edited by Tajeddini, K., Ratten, V. and Merkle, T. (Routledge; 1st Edition (2019); Pages: 242). South Asian Journal of Tourism and Hospitality, 1(1), 177-182. http://doi.org/10.4038/sajth.v1i1.33
    2. Gamage, T.C. (2021). Book Review: Future of Tourism Marketing edited by Seongseop (Sam) Kim and Dan Wang (Routledge; 1st Edition (2021); Pages: 128). South Asian Journal of Tourism and Hospitality, 1(2), 123-128. http://doi.org/10.4038/sajth.v1i2.40
    3. Gamage, T.C. (2024). Social Media Marketing in Tourism and Hospitality by Roberta Minazzi (Springer; 1st Edition (November 2014); Pages: 178). South Asian Journal of Tourism and Hospitality, 4(2).

     

     

    Recognized National/International awards for learning, research and teaching

    1. President’s Award for Scientific Research (2021), conferred for producing one of the top 100 scientific publications in 2021, as determined by the SCImago Journal Ranking
    2. Gold Medal for Publications in Top-tier (Q1) Journals in 2025, 30th University Day Celebration, Sabaragamuwa University of Sri Lanka
    3. Grand Winner, Most Cited Researcher (Senior Category) 2024, Research Awards 2024, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
    4. Best Presenter (Online) Award, The 8.1 International Conference on Digital Innovation and Transformation in South East Asia (ICDI2025-DTISEA) organized by JSS Science and Technology University, India, and MUST University, Malaysia
    5. Dean’s Gold Medal for Top-Tier Publications in 2023, Research Awards 2022, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
    6. Best Researcher 2023, Faculty of Management Studies, 28th University Day Celebration, Sabaragamuwa University of Sri Lanka
    7. Gold Medal for Publications in Top-tier (Q1) Journals in 2023, 28th University Day Celebration, Sabaragamuwa University of Sri Lanka
    8. Outstanding Paper Award, 8th Interdisciplinary Conference of Management Researchers (ICMR 2023), Sabaragamuwa University of Sri Lanka.
    9. Grand Winner, Dean's Research Award for the Best Research Performance 2022, Research Awards 2022, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
    10. Best Paper Award, 3rd International Conference on Marketing Management: ICMM 2022, Sri Lanka
    11. Best Extended Abstract Award, 4th Management Undergraduates’ Research Session in Collaboration with Young Scientists Forum (MURS 2022), Sabaragamuwa University of Sri Lanka
    12. Grand Winner, Early Career Researcher Award 2021, Research Awards 2021, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
    13. 1st Runner-up, Dean’s Award for the Best Research Performance 2021, Research Awards 2021, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
    14. Best Paper Award, 2nd International Conference on Governance, Management & Social Innovation, 2019, Indonesia
    15. Best Paper Award, 8th International Conference of Asian Academy of Applied Business, 2017, Malaysia
    16. Best Paper Award, 1st Technology Innovation Management and Engineering Science International Conference, 2016, Thailand
    17. Best Student Paper Award, 2nd International Conference on Marketing, 2014, Sri Lanka
    18. Best Paper Award, 1st International Conference on Digital Marketing, 2014, Sri Lanka
    19. Best Presentation Award, 1st International Conference on Digital Marketing, 2014, Sri Lanka
    20. Best Presenter at the Research Forum organized by the Staff Development Center, University of Kelaniya, 2014, Sri Lanka