Dr. Thilini C. Gamage is a Senior Lecturer of the Department of Marketing Management, Sabaragamuwa University of Sri Lanka. In 2009, she obtained her BSc. (Hons) in Management and Information Technology from the University of Kelaniya with first-class honours. Also, the same year, she obtained the Postgraduate Diploma in Marketing from the Chartered Institute of Marketing, United Kingdom. In 2016, she received her Ph.D. in Marketing from the University of Colombo. She joined the Department of Marketing Management in 2010 and currently teaches undergraduate and graduate students of the Faculty of Management Studies and the Faculty of Graduate Studies. She is also working as a visiting faculty in both local and foreign affiliated Universities. 

Further, she has published more than 20 research articles in reputed international research journals (including A* and A graded journals in ABDC Journal Quality List/ SSCI) and international research conferences/ symposia proceedings. She also has received numerous international awards for her research and publications, including best paper awards at the 2nd International Conference on Governance, Management & Social Innovation, Indonesia (2019), 8th International Conference of Asian Academy of Applied Business, Malaysia (2017), 1st Technology Innovation Management and Engineering Science International Conference, Thailand (2016) and 1st International Conference on Digital Marketing, Sri Lanka (2014). Moreover, Dr. Gamage has won a few local and international research grants, including Special COVID-19 Project Grants with China, Japan, South Korea, and the ASEAN Region by Leading House Asia, ETH Zurich, Switzerland and Postgraduate Research Grant by the University Grants Commission, Sri Lanka (2014 – 2016). She is currently an editor of the Sri Lanka Journal of Marketing Management published by the Sri Lanka Institute of Marketing in collaboration with Emerald Publishing. She also serves as a member of the editorial board/ review panel of numerous journals and international conferences, including Middle East Journal of Management, Asian Journal of Management Studies, and Colombo Business Journal.

1. Associate Member, The Chartered Institute of Marketing, UK (2008 – to date)
2. Member, The Sri Lanka Institute of Marketing, Sri Lanka (2017 – to date)

Digital Marketing, Social Media Marketing, Customer Relationship Management, Technology Management, Tourism and Hospitality Marketing, Entrepreneurship

International Projects

2020-2021:  Co Investigator -Entrepreneurial strategy making in response to COVID-19: A comparative study of Swiss and Japanese service firms funded by the Special COVID-19 Project Grants with China, Japan, South Korea, and the ASEAN Region by Leading House Asia, ETH Zurich, Switzerland

ARTICLES IN INDEXED/ PEER-REVIEWED JOURNALS

1. Gamage, T.C., Gnanapala, A., & Ashill, N.J. (2021). Understanding Social Customer Relationship Management Adoption: Qualitative Insights, Journal of Strategic Marketing, https://doi.org/10.1080/0965254X.2021.1923056. (A graded journal in ABDC Journal Quality List)
2. Tajeddini, K., Gamage, T.C., Hameed, W. U., Mussalam, G. Q., Rasoolimanesh, S. M., Chaijani, M. H., & Kallmuenzer, A. (2021). How self-gratification and social values shape revisit intention and customer loyalty of Airbnb customers. International Journal of Hospitality Management. (A* graded journal in ABDC Journal Quality List/ SSCI)
3. Tajeddini, K., Rasoolimanesh, S.M., Gamage, T.C., & Martin, E. (2021). Exploring the Visitors' Decision-Making Process for Airbnb and Hotel Accommodations Using Value-Attitude-Behavior and Theory of Planned Behavior. International Journal of Hospitality Management, 96, 102950. http://doi.org/10.1016/j.ijhm.2021.102950 (A* graded journal in ABDC Journal Quality List/ SSCI)
4. Gamage, T.C., Tajeddini, K., & Tajeddini, O. (2021). Why Chinese travelers use WeChat to make hotel choice decisions: A uses and gratifications theory perspective, Journal of Global Scholars of Marketing Science https://doi.org/10.1080/21639159.2021.1961599 (B graded journal in ABDC Journal Quality List)
5. Kallmuenzer, A., Tajeddini, K., Gamage, T.C., Lorenzo, D., Rojas, A., & Schallner, M.J.A. (2021). Family firm succession in tourism and hospitality: an ethnographic case study approach. Journal of Family Business Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JFBM-07-2021-0072  (A Scopus indexed journal by Emerald Publishing)
6. Gamage, T.C. (2019). Determinants of Cloud Computing Adoption among SMEs in Sri Lanka: A Meta Theoretical Framework, International Journal of Asian Social Science, 9(2), pp.189-203, https://doi.org/10.18488/journal.1.2019.92.189.203
7. Gamage, T.C., & Ahsan, F.J. (2018). The Synergistic Effect of Internet-mediated Market Orientation and Information-based Value Creation on Customer Perceived Value: Empirical Evidence from Sri Lanka, International Journal of Innovative Research and Knowledge, ISSN: 2213-1356, 3(6), pp. 218-237.
8. Gamage, T.C. (2017). Digital Natives’ Social Networking Website Use: A Theory of Planned Behaviour Perspective, ITMSOC Transactions on Information Technology Management, 2, pp.18-27.
9. Gamage, T.C., & Ahsan, F.J. (2014). Rethinking Market Orientation in the Internet-mediated Environment, International Journal of Research in Management and Social Science, ISSN: 2322-0899, 2(1/II), pp.130-140.
10. Gamage, T.C., & Ahsan, F.J. (2014). Perceived Value of Online Services: Scale Validation and Managerial Implications, Colombo Business Journal: International Journal of Theory & Practice, ISSN: 1800-364x, 5(1), pp.39-51.

BOOKS

1. Cooper, M. J. M., Aslam, M.S.M, Gnanapala, A., & Gamage, T. (Eds.) (2019). Managerial Dilemmas in Developing Countries: Business, Marketing, Finance and Tourism. Cambridge Scholars Publishing.

BOOK REVIEWS

1. Gamage, T.C. (2021). Book Review: Tourism, Hospitality and Digital Transformation edited by Tajeddini, K., Ratten, V. and Merkle, T. (Routledge; 1^st Edition (2019); Pages: 242). South Asian Journal of Tourism and Hospitality, 1(1), 177-182. http://doi.org/10.4038/sajth.v1i1.33
2. Gamage, T.C. (2021). Book Review: Future of Tourism Marketing edited by Seongseop (Sam) Kim and Dan Wang (Routledge; 1^st Edition (2021); Pages: 128). South Asian Journal of Tourism and Hospitality, 1(2), 123-128. http://doi.org/10.4038/sajth.v1i2.40

FULL PAPERS IN CONFERENCE PROCEEDINGS

1. Gamage, T. C. (2019). The Role of Market Orientation, Knowledge Integration and Strategic Flexibility in Fostering Product Innovation through Social Media. Proceedings of 2^nd International Conference on Governance, Management & Social Innovation organized by Universiti Teknologi MARA and Bandung Institute of Technology in collaboration with Kasetsart University and Nakhon Ratchasima Rajabhat University, Indonesia, October 28^th – 29^th, 2019.
2. Gamage, T. C., & Priyanath, H. M. S. (2017). Determinants of Cloud Computing Adoption by SMEs in Sri Lanka. Proceedings of 8^th International Conference of Asian Academy of Applied Business, Universiti Malaysia Sabah, Malaysia, December 20^th – 22^nd, 2017.
3. Gamage, T. C. (2016). Digital Natives’ Social Networking Website Use: A Theory of Planned Behaviour Perspective. Proceedings of 1st Technology Innovation Management and Engineering Science International Conference, Mahidol University, Thailand, November 28th – 30th, 2016.
4. Gamage, T. C., & Ahsan, F. J. (2014). Does Internet-mediated Market Orientation Influence Information-based Value Creation? Empirical Evidence from the Hotel Industry in Sri Lanka. Proceedings of 7^th International Research Conference on Management and Finance, University of Colombo, Sri Lanka, December 19^th, 2014.
5. Gamage, T. C., & Ahsan, F. J. (2014). Tourists’ Behavior in Online Booking: Empirical Evidence from Hotel Industry in Sri Lanka. Proceedings of 4^th International Conference on Application of Information and Communication Technology and Statistics in Economy and Education, University of National and World Economy, Sofia, Bulgaria, October 24^th – 25^th, 2014.
6. Gamage, T. C., & Ahsan, F. J. (2014). Market Orientation and Customer Perceived Value in the Internet-mediated Environment: Is Information-based Value Creation a Missing Link? Empirical Evidence from Hotel Industry in Sri Lanka. Proceedings of 2^nd International Conference on Hospitality and Tourism Management, The International Institute of Knowledge Management, Sri Lanka, October 7^th – 8^th, 2014.
7. Gamage, T. C., & Ahsan, F. J. (2014). Internet-mediated Market Orientation and Its Determinants: Empirical Evidence from Sri Lanka. Proceedings of 3^rd Asian Business Research Conference, Asian Society of Management and Marketing Research in collaboration with INSEAD Business School, United Arab Emirates, September 15^th – 16^th, 2014.
8. Gamage, T. C., & Ahsan, F. J. (2014). Tourists’ Use of Hotel Websites: Is the Internet a Critical Marketing Tool? Proceedings of International Conference on Digital Marketing, The International Institute of Knowledge Management, Sri Lanka, June 3^rd – 4^th, 2014.
9. Gamage, T. C., & Ahsan, F. J. (2014). Discovering Perceived Value of Online Retailing, Proceedings of 2^nd International Conference on Marketing, The International Institute of Knowledge Management, Sri Lanka, February 25^th – 26^th, 2014.
10. Gamage, T. C., & Ahsan, F. J. (2013). An Evaluation of the Performance of Sri Lankan Hotel Websites: A Customer Perspective. Proceedings of International Conference on Hospitality and Tourism, The International Institute of Knowledge Management, Sri Lanka, October 28^th – 29^th, 2013.
11. Gamage, T. C., & Ahsan, F. J. (2013). Internet Market Orientation towards Customer Perceived Value: A Conceptual View. Proceedings of 4^th International Symposium on Business and Management, University of Kitakyushu, Japan, April 3^rd - 5^th, 2013.
12. Gamage, T. C., & Ahsan, F. J. (2012). Internet Market Orientation towards Sustainable Competitive Advantage: A Conceptual Framework. Proceedings of 7^th International Research Conference on Management and Finance, University of Colombo, Sri Lanka, December 14^th, 2012.
13. Gamage, T. C., & Abeysinghe, D. (2010). Strategy for achieving Ecological Sustainability while improving Business Performance: A Field Study in Textile & Clothing Industry. Proceedings of International Conference on Business and Information, University of Kelaniya, Sri Lanka, June 4^th, 2010.

EXTENDED ABSTRACTS/ ABSTRACTS

1. Weerasinghe, W. A. C. S., & Gamage, T. C. (2020). Factors influencing State Sector Employees’ Loyalty towards “Upahara” Package. Proceedings of 2^nd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 27^th, 2020.
2. Peiris, D., & Gamage, T. C. (2020). Impact of Celebrity Endorser’s Source Credibility on Attitude towards Social Media Advertising. Proceedings of 2^nd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 27^th, 2020.
3. Nandasiri, G. G. G. D., & Gamage, T. C. (2020). A Study on Factors influencing Entrepreneurial Intention among Undergraduates: With Special Reference to Final Year Management Undergraduates in Selected State Universities in Sri Lanka. Proceedings of 2^nd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 27^th, 2020.
4. Liyanarachchi, K., & Gamage, T. C. (2020). Effects of Corporate Social Responsibility Practices on Customer Purchase Intention: Empirical Evidence from the Life Insurance Industry in Sri Lanka. Proceedings of 2^nd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 27^th, 2020.
5. Edirisooriya, E. S. S., & Gamage, T. C. (2020). A Study on Factors influencing the Continuance Usage of Mobile Shopping Apps in Sri Lanka. Proceedings of 2^nd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 27^th, 2020.
6. S. Kaushalya, & Gamage, T. C. (2018). Determinants of University Students’ Attitudes toward Online Video Advertisements: YouTube as a Platform. Proceedings of 7^th Annual Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, December 19^th, 2018.
7. Gamage, V., & Gamage, T. C. (2017). Determinants of Consumers’ Attitude towards Viral Marketing Practices in Private Higher Education Sector in Sri Lanka. Proceedings of 2^nd Interdisciplinary Conference of Management Researchers, Sabaragamuwa University of Sri Lanka, Sri Lanka, October 19^th – 21^st, 2017.
8. Jayasekara, K. N. S., & Gamage, T. C. (2016). The Impact of Personality Traits on Sales Performance: Empirical Evidence from the Advertising Industry in Sri Lanka. Proceedings of 1^st Intradisciplinary Conference of Management Researchers, Sabaragamuwa University of Sri Lanka, Sri Lanka, August 8^th - 10^th, 2016.
9. Madushan, J. A. R., & Gamage, T. C. (2016). Impact of Personality Traits on Work Life Balance: Empirical Evidence from the Non-Banking Finance Sector in Sri Lanka. Proceedings of 1^st Intradisciplinary Conference of Management Researchers, Sabaragamuwa University of Sri Lanka, Sri Lanka, August 8^th - 10^th, 2016.
10. Gamage, T. C., & Ahsan, F. J. (2016). Internet, Market Orientation and Customer Perceived Value: An Integration and Empirical Examination. Proceedings of 5^th Annual Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, February 17^th, 2016.
11. Gamage, T. C., & Ahsan, F. J. (2015). Internet-mediated Market Orientation and Customer Perceived Value: Role of Information-based Value Creation. Proceedings of Annual Research Sessions, Faculty of Graduate Studies, University of Colombo, Sri Lanka, October 25^th, 2015.
12. Gamage, T. C., & Ahsan, F. J. (2015). Internet-mediated Market Orientation towards Customer Perceived Value: Empirical Evidence from Hotel Industry in Sri Lanka. Proceedings of Research Forum, Staff Development Center, University of Kelaniya, Sri Lanka, January 12^th, 2015.
13. Gamage, T. C., & Ahsan, F. J. (2013). An Evaluation of the Efficacy of Sri Lankan Hotel Websites: An Industry Perspective. Proceedings of 4^th International Symposium, Sabaragamuwa University of Sri Lanka, Sri Lanka, January 11^th – 12^th, 2013.

AWARDS AND ACADEMIC DISTINCTIONS

1. Best Paper Award, 2^nd International Conference on Governance, Management & Social Innovation, 2019, Indonesia
2. Best Paper Award, 8^th International Conference of Asian Academy of Applied Business, 2017, Malaysia
3. Best Paper Award, 1^st Technology Innovation Management and Engineering Science International Conference, 2016, Thailand
4. Best Student Paper Award, 2^nd International Conference on Marketing, 2014, Sri Lanka
5. Best Paper Award, 1^st International Conference on Digital Marketing, 2014, Sri Lanka
6. Best Presentation Award, 1^st International Conference on Digital Marketing, 2014, Sri Lanka
7. Best Presenter at the Research Forum organized by the Staff Development Center, University of Kelaniya, 2014, Sri Lanka