SUSL Staff Directory

Dr. Thilini Chathurika Gamage

Position: Senior Lecturer

thilinicg@mgt.sab.ac.lk

Qualifications

  1. Ph.D. in Marketing, Faculty of Graduate Studies, University of Colombo, Sri Lanka (2016)
  2. B.Sc. (Hons) in Management and Information Technology (First Class), Department of Industrial Management, Faculty of Science, University of Kelaniya, Sri Lanka (2009)
  3. Professional Postgraduate Diploma in Marketing, The Chartered Institute of Marketing, UK (2009)
  4. Diploma in Marketing, London Chamber of Commerce and Industry, UK (2006)
  5. Certificate in Teaching in Higher Education, The Staff Development Center, University of Kelaniya (2015)

Profile

Dr. Thilini C. Gamage is a Senior Lecturer of the Department of Marketing Management, Sabaragamuwa University of Sri Lanka. In 2009, she obtained her BSc. (Hons) in Management and Information Technology from the University of Kelaniya with first-class honours. Also, the same year, she obtained the Postgraduate Diploma in Marketing from the Chartered Institute of Marketing, United Kingdom. In 2016, she received her Ph.D. in Marketing from the University of Colombo. She joined the Department of Marketing Management in 2010 and currently teaches undergraduate and graduate students of the Faculty of Management Studies and the Faculty of Graduate Studies. She is also working as a visiting faculty in both local and foreign affiliated Universities. 

Further, she has published more than 20 research articles in reputed international research journals (including A* and A graded journals in ABDC Journal Quality List/ SSCI) and international research conferences/ symposia proceedings. She also has received numerous international awards for her research and publications, including best paper awards at the 2nd International Conference on Governance, Management & Social Innovation, Indonesia (2019), 8th International Conference of Asian Academy of Applied Business, Malaysia (2017), 1st Technology Innovation Management and Engineering Science International Conference, Thailand (2016) and 1st International Conference on Digital Marketing, Sri Lanka (2014). Moreover, Dr. Gamage has won a few local and international research grants, including Special COVID-19 Project Grants with China, Japan, South Korea, and the ASEAN Region by Leading House Asia, ETH Zurich, Switzerland and Postgraduate Research Grant by the University Grants Commission, Sri Lanka (2014 – 2016). She is currently an editor of the Sri Lanka Journal of Marketing Management published by the Sri Lanka Institute of Marketing in collaboration with Emerald Publishing. She also serves as a member of the editorial board/ review panel of numerous journals and international conferences, including Middle East Journal of Management, Asian Journal of Management Studies, and Colombo Business Journal.


Membership of Professional Bodies/Associations

  1. Associate Member, The Chartered Institute of Marketing, UK (2008 – to date)
  2. Member, The Sri Lanka Institute of Marketing, Sri Lanka (2017 – to date)

Research Interests

Digital Marketing, Social Media Marketing, Customer Relationship Management, Technology Management, Tourism and Hospitality Marketing, Entrepreneurship


Current Research Projects

International Projects

2020-2021:  Co Investigator -Entrepreneurial strategy making in response to COVID-19: A comparative study of Swiss and Japanese service firms funded by the Special COVID-19 Project Grants with China, Japan, South Korea, and the ASEAN Region by Leading House Asia, ETH Zurich, Switzerland


Recent Publications

ARTICLES IN INDEXED/ PEER-REVIEWED JOURNALS

  1. Gamage, T.C., Gnanapala, A., & Ashill, N.J. (2021). Understanding Social Customer Relationship Management Adoption: Qualitative Insights, Journal of Strategic Marketing, https://doi.org/10.1080/0965254X.2021.1923056. (A graded journal in ABDC Journal Quality List)
  2. Tajeddini, K., Rasoolimanesh, S.M., Gamage, T.C., & Martin, E. (2021). Exploring the Visitors' Decision-Making Process for Airbnb and Hotel Accommodations Using Value-Attitude-Behavior and Theory of Planned Behavior. International Journal of Hospitality Management, 96, 102950. http://doi.org/10.1016/j.ijhm.2021.102950 (A* graded journal in ABDC Journal Quality List/ SSCI)
  3. Gamage, T.C., Tajeddini, K., & Tajeddini, O. (2021). Why Chinese travelers use WeChat to make hotel choice decisions: A uses and gratifications theory perspective, Journal of Global Scholars of Marketing Science https://doi.org/10.1080/21639159.2021.1961599 (B graded journal in ABDC Journal Quality List)
  4. Gamage, T.C. (2019). Determinants of Cloud Computing Adoption among SMEs in Sri Lanka: A Meta Theoretical Framework, International Journal of Asian Social Science, ISSN: 2224-4441, 9(2), pp.189-203, DOI:10.18488/journal.1.2019.92.189.203.
  5. Gamage, T.C., & Ahsan, F.J. (2018). The Synergistic Effect of Internet-mediated Market Orientation and Information-based Value Creation on Customer Perceived Value: Empirical Evidence from Sri Lanka, International Journal of Innovative Research and Knowledge, ISSN: 2213-1356, 3(6), pp. 218-237.
  6. Gamage, T.C. (2017). Digital Natives’ Social Networking Website Use: A Theory of Planned Behaviour Perspective, ITMSOC Transactions on Information Technology Management, 2, pp.18-27.
  7. Gamage, T.C., & Ahsan, F.J. (2014). Rethinking Market Orientation in the Internet-mediated Environment, International Journal of Research in Management and Social Science, ISSN: 2322-0899, 2(1/II), pp.130-140.
  8. Gamage, T.C., & Ahsan, F.J. (2014). Perceived Value of Online Services: Scale Validation and Managerial Implications, Colombo Business Journal: International Journal of Theory & Practice, ISSN: 1800-364x, 5(1), pp.39-51.

BOOKS

  1. Cooper, M. J. M., Aslam, M.S.M, Gnanapala, A., & Gamage, T. (Eds.) (2019). Managerial Dilemmas in Developing Countries: Business, Marketing, Finance and Tourism. Cambridge Scholars Publishing.

BOOK REVIEWS

  1. Gamage, T.C. (2021). Book Review: Tourism, Hospitality and Digital Transformation edited by Tajeddini, K., Ratten, V. and Merkle, T. (Routledge; 1st Edition (2019); Pages: 242). South Asia Journal of Tourism and Hospitality. (1)1, 177-182. http://doi.org/10.4038/sajth.v1i1.33

FULL PAPERS IN CONFERENCE PROCEEDINGS

  1. Gamage, T. C. (2019). The Role of Market Orientation, Knowledge Integration and Strategic Flexibility in Fostering Product Innovation through Social Media. Proceedings of 2nd International Conference on Governance, Management & Social Innovation organized by Universiti Teknologi MARA and Bandung Institute of Technology in collaboration with Kasetsart University and Nakhon Ratchasima Rajabhat University, Indonesia, October 28th – 29th, 2019.
  2. Gamage, T. C., & Priyanath, H. M. S. (2017). Determinants of Cloud Computing Adoption by SMEs in Sri Lanka. Proceedings of 8th International Conference of Asian Academy of Applied Business, Universiti Malaysia Sabah, Malaysia, December 20th – 22nd, 2017.
  3. Gamage, T. C. (2016). Digital Natives’ Social Networking Website Use: A Theory of Planned Behaviour Perspective. Proceedings of 1st Technology Innovation Management and Engineering Science International Conference, Mahidol University, Thailand, November 28th – 30th, 2016.
  4. Gamage, T. C., & Ahsan, F. J. (2014). Does Internet-mediated Market Orientation Influence Information-based Value Creation? Empirical Evidence from the Hotel Industry in Sri Lanka. Proceedings of 7th International Research Conference on Management and Finance, University of Colombo, Sri Lanka, December 19th, 2014.
  5. Gamage, T. C., & Ahsan, F. J. (2014). Tourists’ Behavior in Online Booking: Empirical Evidence from Hotel Industry in Sri Lanka. Proceedings of 4th International Conference on Application of Information and Communication Technology and Statistics in Economy and Education, University of National and World Economy, Sofia, Bulgaria, October 24th – 25th, 2014.
  6. Gamage, T. C., & Ahsan, F. J. (2014). Market Orientation and Customer Perceived Value in the Internet-mediated Environment: Is Information-based Value Creation a Missing Link? Empirical Evidence from Hotel Industry in Sri Lanka. Proceedings of 2nd International Conference on Hospitality and Tourism Management, The International Institute of Knowledge Management, Sri Lanka, October 7th – 8th, 2014.
  7. Gamage, T. C., & Ahsan, F. J. (2014). Internet-mediated Market Orientation and Its Determinants: Empirical Evidence from Sri Lanka. Proceedings of 3rd Asian Business Research Conference, Asian Society of Management and Marketing Research in collaboration with INSEAD Business School, United Arab Emirates, September 15th – 16th, 2014.
  8. Gamage, T. C., & Ahsan, F. J. (2014). Tourists’ Use of Hotel Websites: Is the Internet a Critical Marketing Tool? Proceedings of International Conference on Digital Marketing, The International Institute of Knowledge Management, Sri Lanka, June 3rd – 4th, 2014.
  9. Gamage, T. C., & Ahsan, F. J. (2014). Discovering Perceived Value of Online Retailing, Proceedings of 2nd International Conference on Marketing, The International Institute of Knowledge Management, Sri Lanka, February 25th – 26th, 2014.
  10. Gamage, T. C., & Ahsan, F. J. (2013). An Evaluation of the Performance of Sri Lankan Hotel Websites: A Customer Perspective. Proceedings of International Conference on Hospitality and Tourism, The International Institute of Knowledge Management, Sri Lanka, October 28th – 29th, 2013.
  11. Gamage, T. C., & Ahsan, F. J. (2013). Internet Market Orientation towards Customer Perceived Value: A Conceptual View. Proceedings of 4th International Symposium on Business and Management, University of Kitakyushu, Japan, April 3rd - 5th, 2013.
  12. Gamage, T. C., & Ahsan, F. J. (2012). Internet Market Orientation towards Sustainable Competitive Advantage: A Conceptual Framework. Proceedings of 7th International Research Conference on Management and Finance, University of Colombo, Sri Lanka, December 14th, 2012.
  13. Gamage, T. C., & Abeysinghe, D. (2010). Strategy for achieving Ecological Sustainability while improving Business Performance: A Field Study in Textile & Clothing Industry. Proceedings of International Conference on Business and Information, University of Kelaniya, Sri Lanka, June 4th, 2010.

EXTENDED ABSTRACTS/ ABSTRACTS

  1. Weerasinghe, W. A. C. S., & Gamage, T. C. (2020). Factors influencing State Sector Employees’ Loyalty towards “Upahara” Package. Proceedings of 2nd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 27th, 2020.
  2. Peiris, D., & Gamage, T. C. (2020). Impact of Celebrity Endorser’s Source Credibility on Attitude towards Social Media Advertising. Proceedings of 2nd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 27th, 2020.
  3. Nandasiri, G. G. G. D., & Gamage, T. C. (2020). A Study on Factors influencing Entrepreneurial Intention among Undergraduates: With Special Reference to Final Year Management Undergraduates in Selected State Universities in Sri Lanka. Proceedings of 2nd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 27th, 2020.
  4. Liyanarachchi, K., & Gamage, T. C. (2020). Effects of Corporate Social Responsibility Practices on Customer Purchase Intention: Empirical Evidence from the Life Insurance Industry in Sri Lanka. Proceedings of 2nd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 27th, 2020.
  5. Edirisooriya, E. S. S., & Gamage, T. C. (2020). A Study on Factors influencing the Continuance Usage of Mobile Shopping Apps in Sri Lanka. Proceedings of 2nd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 27th, 2020.
  6. Gamage, V., & Gamage, T. C. (2017). Determinants of Consumers’ Attitude towards Viral Marketing Practices in Private Higher Education Sector in Sri Lanka. Proceedings of 2nd Interdisciplinary Conference of Management Researchers, Sabaragamuwa University of Sri Lanka, Sri Lanka, October 19th – 21st, 2017.
  7. Jayasekara, K. N. S., & Gamage, T. C. (2016). The Impact of Personality Traits on Sales Performance: Empirical Evidence from the Advertising Industry in Sri Lanka. Proceedings of 1st Intradisciplinary Conference of Management Researchers, Sabaragamuwa University of Sri Lanka, Sri Lanka, August 8th - 10th, 2016.
  8. Madushan, J. A. R., & Gamage, T. C. (2016). Impact of Personality Traits on Work Life Balance: Empirical Evidence form the Non-Banking Finance Sector in Sri Lanka. Proceedings of 1st Intradisciplinary Conference of Management Researchers, Sabaragamuwa University of Sri Lanka, Sri Lanka, August 8th - 10th, 2016.
  9. Gamage, T. C., & Ahsan, F. J. (2016). Internet, Market Orientation and Customer Perceived Value: An Integration and Empirical Examination. Proceedings of 5th Annual Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, February 17th, 2016.
  10. Gamage, T. C., & Ahsan, F. J. (2015). Internet-mediated Market Orientation and Customer Perceived Value: Role of Information-based Value Creation. Proceedings of Annual Research Sessions, Faculty of Graduate Studies, University of Colombo, Sri Lanka, October 25th, 2015.
  11. Gamage, T. C., & Ahsan, F. J. (2015). Internet-mediated Market Orientation towards Customer Perceived Value: Empirical Evidence from Hotel Industry in Sri Lanka. Proceedings of Research Forum, Staff Development Center, University of Kelaniya, Sri Lanka, January 12th, 2015.
  12. Gamage, T. C., & Ahsan, F. J. (2013). An Evaluation of the Efficacy of Sri Lankan Hotel Websites: An Industry Perspective. Proceedings of 4th International Symposium, Sabaragamuwa University of Sri Lanka, Sri Lanka, January 11th – 12th, 2013.

AWARDS AND ACADEMIC DISTINCTIONS

  1. Best Paper Award, 2nd International Conference on Governance, Management & Social Innovation, 2019, Indonesia
  2. Best Paper Award, 8th International Conference of Asian Academy of Applied Business, 2017, Malaysia
  3. Best Paper Award, 1st Technology Innovation Management and Engineering Science International Conference, 2016, Thailand
  4. Best Student Paper Award, 2nd International Conference on Marketing, 2014, Sri Lanka
  5. Best Paper Award, 1st International Conference on Digital Marketing, 2014, Sri Lanka
  6. Best Presentation Award, 1st International Conference on Digital Marketing, 2014, Sri Lanka
  7. Best Presenter at the Research Forum organized by the Staff Development Center, University of Kelaniya, 2014, Sri Lanka