Thilini C. Gamage is a Professor in Marketing in the Department of Marketing Management at Sabaragamuwa University of Sri Lanka. In 2009, she earned a BSc. (Hons) in Management and Information Technology from the University of Kelaniya, graduating with first-class honours. That same year, she also completed a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing (CIM), UK, which laid the foundation for her interdisciplinary approach to teaching and learning. In 2016, she received her PhD in Marketing from the University of Colombo. Prof. Gamage joined the Department of Marketing Management at Sabaragamuwa University of Sri Lanka in 2010 and currently teaches both undergraduate and graduate students in the Faculty of Management Studies and the Faculty of Graduate Studies. Additionally, she serves as a visiting faculty member at various local and internationally affiliated universities.

Her research interests are Digital Marketing, Technology Management, Tourism and Hospitality Marketing, Strategic Management, and Entrepreneurship. She has published articles in top-tier management and marketing journals, including Tourism Management (A*), Journal of Retailing and Consumer Services (A), Journal of Business Research (A), Journal of Product & Brand Management (A), Journal of Strategic Marketing (A), and International Journal of Hospitality Management (A*), among other outlets. She has also actively presented papers at international conferences and symposia globally and has been awarded several times for her outstanding research performance. Moreover, Prof. Gamage has won a few local and international research grants, including Special COVID-19 Project Grants with China, Japan, South Korea, and the ASEAN Region by Leading House Asia, ETH Zurich, Switzerland, and Postgraduate Research Grant by the University Grants Commission, Sri Lanka (2014 – 2016).

She is currently the Managing Editor of the Asian Journal of Management Studies, published by the Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. She is also a Guest Editor/ Associate Editor for leading management journals, including Service Industries Journal, Annals of Leisure Research, Middle East Journal of Management, Iranian Journal of Management, and many more. She also serves on the editorial board and review panel of numerous journals and international conferences.

Prof. Gamage has also been serving as the Director of the Staff Development Center of the Sabaragamuwa University of Sri Lanka since December 2024.

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1. Associate Member, The Chartered Institute of Marketing, UK (2008 – to date)
2. Life Member, Sri Lanka Institute of Marketing (MSLIM) (2022 – to date)

Digital Marketing, Strategic Marketing, Technology Management, Tourism and Hospitality Marketing, Strategic Management, Entrepreneurship

International Projects

2020-2021:  Co Investigator -Entrepreneurial strategy making in response to COVID-19: A comparative study of Swiss and Japanese service firms funded by the Special COVID-19 Project Grants with China, Japan, South Korea, and the ASEAN Region by Leading House Asia, ETH Zurich, Switzerland

ARTICLES IN INDEXED JOURNALS (INDEXED IN SSCI/SCI/SCIE, SCOPUS, ABDC)

1. Gamage, T.C., Tajeddini, K., Liyanarachchi, G., Gnanapala, A. (2025). The Personal Paradox Matrix: Understanding and Mitigating Customer Tensions in Phygital Marketing, Journal of Business Research. https://doi.org/10.1016/j.jbusres.2025.115534 (SCIMago: Q1 & SSCI/ A graded journal in ABDC Journal Quality List)
2. Liyanarachchi, G., Gamage, T.C., Viglia, G., & Charton-Vachet, F. (2025). Overcoming reactance to climate change: The business-ecology nexus, Journal of Business Research. https://doi.org/10.1016/j.jbusres.2025.115229 (SCIMago: Q1 & SSCI/ A graded journal in ABDC Journal Quality List)
3. Shah, S.K., Yuan, J., Tajeddini, K., Gamage, T.C., & Liu, M. (2025). Exploring the nexus of institutional factors and regulatory focus in driving platform-based servitization and circular economy adoption, Technology in Society. https://doi.org/10.1016/j.techsoc.2025.102854 (SCIMago: Q1 & SSCI/ C graded journal in ABDC Journal Quality List)
4. Shah, S.K., Yuan, J., Tajeddini, K., Gamage, T.C., & Acevedo-Duque, A. (2025). Unveiling Psychosocial Dimensions in Metaverse Adoption: Acumens from fsQCA Approach, International Journal of Human-Computer Interaction. https://doi.org/10.1080/10447318.2025.2482744 (SCIMago: Q1 & SSCI/SCIE/ B graded journal in ABDC Journal Quality List)
5. Shah, S.K., Yuan, J., Tajeddini, K., Gamage, T.C., Olah, J., & Acevedo-Duque, A. (2025). Exploring the Intention-Behavior Gap in Food Delivery Applications: A Digital Transformation Perspective in Smart Tourism, British Food Journal. http://doi.org/10.1108/BFJ-12-2024-1293 (SCIMago: Q1 & SCIE/B graded journal in ABDC Journal Quality List)
6. Gamage, T.C., Tajeddini, K., & Kashif, M. (2025). Anti-consumption and self-identity: How anti-consumption transformation contribute to self-identity construction. Journal of Economic & Administrative Sciences. http://doi.org/10.1108/JEAS-05-2024-0151 (Emerging Sources Citation Index/ C graded journal in ABDC Journal Quality List) 
7. Alzub, M. Y., Tajeddini, K., Gamage, T.C., Samah, I., & Bhaiyat, F. (2025). Fostering service innovation and enhancing firm performance through a nexus of strategic orientations: The moderating effect of transformational leadership. International Journal of Innovation Science. https://doi.org/10.1080/00208825.2025.2482996 (SCIMago: Q1 & Emerging Sources Citation Index) 
8. Tajeddini, K., Chaijani, M.H., Kashani, S. H., Akbari, M., & Gamage, T.C. (2025). Context-based Effect of Shared Leadership and Perceived Organizational Support on Counterproductive Work Behavior. International Studies of Management & Organization. https://doi.org/10.1080/00208825.2025.2482996 (SCIMago: Q3 & B graded journal in ABDC Journal Quality List)
9. Akbari, M., Chaijani, M. H., Aletaha, S. H., Hatami, M., Gamage, T. C., & Tajeddini, K. (2025). Boosting Employee Citizenship Behavior through Internal Marketing Efforts: Exploring the Influence of Perceived Value. Interdisciplinary Journal of Management Studies. (SCIMago: Q4 & Emerging Sources Citation Index) 
10. Tajeddini, K., Gamage, T.C., Tajdini, J., Hameed, W. U., Tajeddini, O. (2024). Exploring the effects of service innovation ambidexterity on service design in the tourism and hospitality industry, International Journal of Hospitality Management. https://doi.org/10.1016/j.ijhm.2024.103730 (SCIMago: Q1 & SSCI/ A* graded journal in ABDC Journal Quality List)
11. Qalati, S.A., Tajeddini, K., & Gamage, T.C. (2024). How knowledge-spillover entrepreneurship influences the adoption of social media and customer relationship management, Knowledge & Process Management. http://doi.org/10.1002/kpm.1792 (SCIMago: Q2 & Emerging Sources Citation Index/ B graded journal in ABDC Journal Quality List)
12. Matloud, H., Tajeddini, K., Gamage, T.C., & Papastathopoulos, A. (2023). Effects of resource orchestration, strategic information exchange capabilities, and digital orientation on innovation and performance of hotel supply chains, International Journal of Hospitality Management. http://dx.doi.org/10.1016/j.ijhm.2023.103645 (SCIMago: Q1 & SSCI/ A* graded journal in ABDC Journal Quality List)
13. Tajeddini, K., Gamage, T.C., Tajdini, J., Qalati, S. A., & Siddiqui, F.  (2023).  Achieving sustained competitive advantage in retail and consumer service firms: The role of entrepreneurial orientation and entrepreneurial bricolage, Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2023.10349 (SCIMago: Q1 & SSCI/ A graded journal in ABDC Journal Quality List)
14. Qinqin, W., Qalati, S. A., Hussain, R. Y., Irshad, H., Tajeddini, K., Siddique, F., & Gamage, T. C. (2023). The effects of enterprises' attention to digital economy on innovation and cost control: Evidence from A-stock market of China. Journal of Innovation & Knowledge, 8(4), 100415. https://doi.org/10.1016/j.jik.2023.100415 (SCIMago: Q1 & SSCI/ A graded journal in ABDC Journal Quality List)
15. Tajeddini, K., Gamage, T C., Kallmuenzer, A., & Tajeddini, O. (2023). How entrepreneurial bricolage drives sustained competitive advantage: The mediating role of differentiation and risk management, International Journal of Hospitality Management. https://doi.org/10.1016/j.ijhm.2023.103480 (SCIMago: Q1 & SSCI/ A* graded journal in ABDC Journal Quality List)
16. Gamage, T.C., & Ashill, N.J. (2022). # Sponsored-influencer marketing: effects of the commercial orientation of influencer-created content on followers’ willingness to search for information. Journal of Product & Brand Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JPBM-10-2021-3681 (SCIMago: Q1 & SSCI/ A graded journal in ABDC Journal Quality List)
17. Gamage, T.C., & Tajeddini, K. (2022). A multi-layer organizational culture framework for enhancing the financial performance in tourism and hospitality family firms, Tourism Management, 91.  https://doi.org/10.1016/j.tourman.2022.104516 (SCIMago: Q1 & SSCI/ A* graded journal in ABDC Journal Quality List)
18. Tajeddini, K., Budur, T., Gamage, T.C., Demir, A., Zaim, H., & Topal, R. (2022). Impact of diversity management on innovative work behavior: mediating role of human resource management and affective commitment. Journal of Management Development, 42(1), 29-53.. https://doi.org/10.1108/JMD-06-2022-0154 (SCIMago: Q2 & Emerging Sources Citation Index / C graded journal in ABDC Journal Quality List)
19. Gamage, T.C., Gnanapala, A., & Ashill, N.J. (2021). Understanding Social Customer Relationship Management Adoption: Qualitative Insights, Journal of Strategic Marketing, https://doi.org/10.1080/0965254X.2021.1923056. (SCIMago: Q2 & Emerging Sources Citation Index/A graded journal in ABDC Journal Quality List)
20. Tajeddini, K., Gamage, T.C., Hameed, W. U., Mussalam, G. Q., Rasoolimanesh, S. M., Chaijani, M. H., & Kallmuenzer, A. (2021). How self-gratification and social values shape revisit intention and customer loyalty of Airbnb customers. International Journal of Hospitality Management, 100. https://doi.org/10.1016/j.ijhm.2021.103093. (SCIMago: Q1 & SSCI/ A* graded journal in ABDC Journal Quality List)
21. Tajeddini, K., Rasoolimanesh, S.M., Gamage, T.C., & Martin, E. (2021). Exploring the Visitors' Decision-Making Process for Airbnb and Hotel Accommodations Using Value-Attitude-Behavior and Theory of Planned Behavior. International Journal of Hospitality Management, 96, 102950. http://doi.org/10.1016/j.ijhm.2021.102950 (SCIMago: Q1 & SSCI/ A* graded journal in ABDC Journal Quality List)
22. Gamage, T.C., Tajeddini, K., & Tajeddini, O. (2021). Why Chinese travelers use WeChat to make hotel choice decisions: A uses and gratifications theory perspective, Journal of Global Scholars of Marketing Science,32(2), 285-312. https://doi.org/10.1080/21639159.2021.1961599 (Emerging Sources Citation Index / B graded journal in ABDC Journal Quality List)
23. Kallmuenzer, A., Tajeddini, K., Gamage, T.C., Lorenzo, D., Rojas, A., & Schallner, M.J.A. (2021). Family firm succession in tourism and hospitality: an ethnographic case study approach. Journal of Family Business Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JFBM-07-2021-0072  (SCIMago: Q2 & Emerging Sources Citation Index / A Scopus indexed journal by Emerald Publishing)

1. Bulumulla, D.S.K., Epa, U.I., & Gamage, T.C. (2023). Effect of Social Media Influencer Involvement on Tourists’ Travel Intentions: Mediating Role of Traveler Authenticity and Destination Image, South Asian Journal of Tourism and Hospitality, 3(2), 88-106. https://doi.org/10.4038/sajth.v3i2.74
2. Gamage, T. C. (2022). #MeTravel: Travel Selfies, Narcissism and Destination Marketing. South Asian Journal of Tourism and Hospitality, 2(2), 1-19. http://doi.org/10.4038/sajth.v2i2.49
3. Gamage, T.C. (2019). Determinants of Cloud Computing Adoption among SMEs in Sri Lanka: A Meta Theoretical Framework, International Journal of Asian Social Science, 9(2), pp.189-203, https://doi.org/10.18488/journal.1.2019.92.189.203
4. Gamage, T.C., & Ahsan, F.J. (2018). The Synergistic Effect of Internet-mediated Market Orientation and Information-based Value Creation on Customer Perceived Value: Empirical Evidence from Sri Lanka, International Journal of Innovative Research and Knowledge, ISSN: 2213-1356, 3(6), pp. 218-237.
5. Gamage, T.C. (2017). Digital Natives’ Social Networking Website Use: A Theory of Planned Behaviour Perspective, ITMSOC Transactions on Information Technology Management, 2, pp.18-27.
6. Gamage, T.C., & Ahsan, F.J. (2014). Rethinking Market Orientation in the Internet-mediated Environment, International Journal of Research in Management and Social Science, ISSN: 2322-0899, 2(1/II), pp.130-140.
7. Gamage, T.C., & Ahsan, F.J. (2014). Perceived Value of Online Services: Scale Validation and Managerial Implications, Colombo Business Journal: International Journal of Theory & Practice, ISSN: 1800-364x, 5(1), pp.39-51.

1. Tharaka, M. N. & Gamage, T. C. (2024). Determinants of Consumer Purchase Intention of Counterfeit Luxury Clothing Brands: Empirical Evidence from Generation Z Consumers in Colombo District. Proceedings of 13^th International Conference on Management and Economics (ICME 2024) organized by Faculty of Management and Finance, University of Ruhuna, Sri Lanka, August 21^st, 2024.

2. Bulumulla, D.S.K., Epa, U.I., & Gamage, T. C. (2023). Effect of Social Media Influencer Involvement on Tourists' Travel Intentions: Mediating Role of Traveler Authenticity and Destination Image.Proceedings of 8^th Interdisciplinary Conference of Management Researchers organized by Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Sri Lanka, December 19^th - 20^th, 2023.

3. Epa, U.I. & Gamage, T. C. (2022). Exploring the Determinants of Digital Natives Perceptions towards Artificial Intelligence-enabled Mobile Banking Service Adoption in Sri Lanka. Proceedings of 3^rd International Conference on Marketing Management: ICMM 2022 organized by Sri Lanka Institute of Marketing (SLIM) Research Bureau, Sri Lanka, December 15^th, 2022.

4. Bulumulla, D.S.K. & Gamage, T. C. (2022). Unlocking the Potential of Ephemeral Content Shared on Instagram to Stimulate Customer Purchase Intention: Empirical Evidence from the Fashion Industry in Sri Lanka. Proceedings of 3^rd International Conference on Marketing Management: ICMM 2022 organized by Sri Lanka Institute of Marketing (SLIM) Research Bureau, Sri Lanka, December 15^th, 2022.
5. Gamage, T. C. (2019). The Role of Market Orientation, Knowledge Integration and Strategic Flexibility in Fostering Product Innovation through Social Media. Proceedings of 2^nd International Conference on Governance, Management & Social Innovation organized by Universiti Teknologi MARA and Bandung Institute of Technology in collaboration with Kasetsart University and Nakhon Ratchasima Rajabhat University, Indonesia, October 28^th – 29^th, 2019.
6. Gamage, T. C., & Priyanath, H. M. S. (2017). Determinants of Cloud Computing Adoption by SMEs in Sri Lanka. Proceedings of 8^th International Conference of Asian Academy of Applied Business, Universiti Malaysia Sabah, Malaysia, December 20^th – 22^nd, 2017.
7. Gamage, T. C. (2016). Digital Natives’ Social Networking Website Use: A Theory of Planned Behaviour Perspective. Proceedings of 1st Technology Innovation Management and Engineering Science International Conference, Mahidol University, Thailand, November 28th – 30th, 2016.
8. Gamage, T. C., & Ahsan, F. J. (2014). Does Internet-mediated Market Orientation Influence Information-based Value Creation? Empirical Evidence from the Hotel Industry in Sri Lanka. Proceedings of 7^th International Research Conference on Management and Finance, University of Colombo, Sri Lanka, December 19^th, 2014.
9. Gamage, T. C., & Ahsan, F. J. (2014). Tourists’ Behavior in Online Booking: Empirical Evidence from Hotel Industry in Sri Lanka. Proceedings of 4^th International Conference on Application of Information and Communication Technology and Statistics in Economy and Education, University of National and World Economy, Sofia, Bulgaria, October 24^th – 25^th, 2014.
10. Gamage, T. C., & Ahsan, F. J. (2014). Market Orientation and Customer Perceived Value in the Internet-mediated Environment: Is Information-based Value Creation a Missing Link? Empirical Evidence from Hotel Industry in Sri Lanka. Proceedings of 2^nd International Conference on Hospitality and Tourism Management, The International Institute of Knowledge Management, Sri Lanka, October 7^th – 8^th, 2014.
11. Gamage, T. C., & Ahsan, F. J. (2014). Internet-mediated Market Orientation and Its Determinants: Empirical Evidence from Sri Lanka. Proceedings of 3^rd Asian Business Research Conference, Asian Society of Management and Marketing Research in collaboration with INSEAD Business School, United Arab Emirates, September 15^th – 16^th, 2014.
12. Gamage, T. C., & Ahsan, F. J. (2014). Tourists’ Use of Hotel Websites: Is the Internet a Critical Marketing Tool? Proceedings of International Conference on Digital Marketing, The International Institute of Knowledge Management, Sri Lanka, June 3^rd – 4^th, 2014.
13. Gamage, T. C., & Ahsan, F. J. (2014). Discovering Perceived Value of Online Retailing, Proceedings of 2^nd International Conference on Marketing, The International Institute of Knowledge Management, Sri Lanka, February 25^th – 26^th, 2014.
14. Gamage, T. C., & Ahsan, F. J. (2013). An Evaluation of the Performance of Sri Lankan Hotel Websites: A Customer Perspective. Proceedings of International Conference on Hospitality and Tourism, The International Institute of Knowledge Management, Sri Lanka, October 28^th – 29^th, 2013.
15. Gamage, T. C., & Ahsan, F. J. (2013). Internet Market Orientation towards Customer Perceived Value: A Conceptual View. Proceedings of 4^th International Symposium on Business and Management, University of Kitakyushu, Japan, April 3^rd - 5^th, 2013.
16. Gamage, T. C., & Ahsan, F. J. (2012). Internet Market Orientation towards Sustainable Competitive Advantage: A Conceptual Framework. Proceedings of 7^th International Research Conference on Management and Finance, University of Colombo, Sri Lanka, December 14^th, 2012.
17. Gamage, T. C., & Abeysinghe, D. (2010). Strategy for achieving Ecological Sustainability while improving Business Performance: A Field Study in Textile & Clothing Industry. Proceedings of International Conference on Business and Information, University of Kelaniya, Sri Lanka, June 4^th, 2010.

1. Rathnayaka, U. T. & Gamage, T. C. (2024). Factors affecting Passenger Satisfaction and Loyalty towards Ride-hailing Apps in Sri Lanka. Proceedings of 6^th Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 29^th, 2024.
2. Kumari, A.G.W.D. & Gamage, T. C. (2024). Factors Influencing Social Media Fatigue among Generation Z Consumers: Empirical Evidence from the Fashion Industry in Sri Lanka. Proceedings of 6^th Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 29^th, 2024.
3. Munasinghe, R.P.G.D.K. & Gamage, T. C. (2024). Impact of Gamification on Consumer Brand Engagement in the Telecommunication Industry in Sri Lanka. Proceedings of 6^th Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 29^th, 2024.

4. Tharaka, M.N. & Gamage, T. C. (2023). Factors Influencing Purchase Intention of Counterfeit Luxury Clothing Brands among Generation Z Consumers in Colombo District.Proceedings of 5^th Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, December 21^st, 2023.

5. Costa, M.S. & Gamage, T. C. (2023). Effects of Virtual Tour Characteristics on Purchase Intention: Empirical Evidence from Kitchen and Home Appliances Virtual Stores in Sri Lanka. Proceedings of 5^th Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, December 21^st, 2023.

6. Bulumulla, D.S.K & Gamage, T. C. (2023). Effects of Ephemeral Content shared through Instagram on Purchase Intention of Fashion Products. Proceedings of 13^th Annual Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, December 13^th, 2023.
7. Tajeddini, K. & Gamage, T.C. (2023). Unpacking the Effect of Entrepreneurial Strategy on Corporate Performance: The Roles of Service Innovation Ambidexterity, Service Design, and Sustained Competitive Advantage. Proceedings of the Fourth Edition of the International Workshop on Tourism and Hospitality Management (IWTHM2023) organized by the ISAG-European Business School, Research Center in Business Sciences and Tourism (CICET-FCVC) and the Applied Management Research Unit (UNIAG), Protugal, June 23^rd, 2023.
8. Bulumulla, D.S.K. & Gamage, T. C. (2022). The Impact of Ephemeral Content Shared on Instagram on Customers' Fashion Products Purchase Intention. Proceedings of 4^th Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 18^th, 2022.
9. Epa, U. I. & Gamage, T. C. (2022). Factors Influencing Digital Natives' Perception of Artificial Intelligence-enabled Mobile Banking Service Adoption in Sri Lanka. Proceedings of 4^th Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 18^th, 2022.
10. Doloswatte, S. R. M. A., & Gamage, T. C. (2022). The Impact of Brand Extension on Brand Image in the Smartphone Market: With Special Reference to Colombo District. Proceedings of 3^rd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, January 27^th, 2022.
11. Gunarathna, A. A. D., & Gamage, T. C. (2022). Impact of E-Service Quality on E-Satisfaction and E-Loyalty of Online Shoppers: With Special Reference to Online Shoppers in Colombo District. Proceedings of 3^rd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, January 27^th, 2022.
12. Weerasinghe, W. A. C. S., & Gamage, T. C. (2020). Factors influencing State Sector Employees’ Loyalty towards “Upahara” Package. Proceedings of 2^nd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 27^th, 2020.
13. Peiris, D., & Gamage, T. C. (2020). Impact of Celebrity Endorser’s Source Credibility on Attitude towards Social Media Advertising. Proceedings of 2^nd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 27^th, 2020.
14. Nandasiri, G. G. G. D., & Gamage, T. C. (2020). A Study on Factors influencing Entrepreneurial Intention among Undergraduates: With Special Reference to Final Year Management Undergraduates in Selected State Universities in Sri Lanka. Proceedings of 2^nd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 27^th, 2020.
15. Liyanarachchi, K., & Gamage, T. C. (2020). Effects of Corporate Social Responsibility Practices on Customer Purchase Intention: Empirical Evidence from the Life Insurance Industry in Sri Lanka. Proceedings of 2^nd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 27^th, 2020.
16. Edirisooriya, E. S. S., & Gamage, T. C. (2020). A Study on Factors influencing the Continuance Usage of Mobile Shopping Apps in Sri Lanka. Proceedings of 2^nd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 27^th, 2020.
17. S. Kaushalya, & Gamage, T. C. (2018). Determinants of University Students’ Attitudes toward Online Video Advertisements: YouTube as a Platform. Proceedings of 7^th Annual Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, December 19^th, 2018.
18. Gamage, V., & Gamage, T. C. (2017). Determinants of Consumers’ Attitude towards Viral Marketing Practices in Private Higher Education Sector in Sri Lanka. Proceedings of 2^nd Interdisciplinary Conference of Management Researchers, Sabaragamuwa University of Sri Lanka, Sri Lanka, October 19^th – 21^st, 2017.
19. Jayasekara, K. N. S., & Gamage, T. C. (2016). The Impact of Personality Traits on Sales Performance: Empirical Evidence from the Advertising Industry in Sri Lanka. Proceedings of 1^st Intradisciplinary Conference of Management Researchers, Sabaragamuwa University of Sri Lanka, Sri Lanka, August 8^th - 10^th, 2016.
20. Madushan, J. A. R., & Gamage, T. C. (2016). Impact of Personality Traits on Work Life Balance: Empirical Evidence from the Non-Banking Finance Sector in Sri Lanka. Proceedings of 1^st Intradisciplinary Conference of Management Researchers, Sabaragamuwa University of Sri Lanka, Sri Lanka, August 8^th - 10^th, 2016.
21. Gamage, T. C., & Ahsan, F. J. (2016). Internet, Market Orientation and Customer Perceived Value: An Integration and Empirical Examination. Proceedings of 5^th Annual Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, February 17^th, 2016.
22. Gamage, T. C., & Ahsan, F. J. (2015). Internet-mediated Market Orientation and Customer Perceived Value: Role of Information-based Value Creation. Proceedings of Annual Research Sessions, Faculty of Graduate Studies, University of Colombo, Sri Lanka, October 25^th, 2015.
23. Gamage, T. C., & Ahsan, F. J. (2015). Internet-mediated Market Orientation towards Customer Perceived Value: Empirical Evidence from Hotel Industry in Sri Lanka. Proceedings of Research Forum, Staff Development Center, University of Kelaniya, Sri Lanka, January 12^th, 2015.
24. Gamage, T. C., & Ahsan, F. J. (2013). An Evaluation of the Efficacy of Sri Lankan Hotel Websites: An Industry Perspective. Proceedings of 4^th International Symposium, Sabaragamuwa University of Sri Lanka, Sri Lanka, January 11^th – 12^th, 2013.

BOOKS

1. Cooper, M. J. M., Aslam, M.S.M, Gnanapala, A., & Gamage, T. (Eds.) (2019). Managerial Dilemmas in Developing Countries: Business, Marketing, Finance and Tourism. Cambridge Scholars Publishing.

BOOK CHAPTERS

1. Samarasinghe, T.D. & Gamage, T.C. (2025). Crafting a Winning Digital Marketing Strategy for Small and Medium-Sized Enterprises: Evidence from the Batik Industry in Sri Lanka. Panditharathna, R., Hyams-Ssekasi, D., Bamber, D. (Eds) Contemporary Marketing Solutions. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-74657-4_3
2. Gamage, T.C. (2024). Overview of managing digital agility among South Asian family business firms during the ongoing economic crisis. Dewasiri, N. J., Kumar, P., Jayawardena, N. S., and Rathnasiri, M.S.H. (Eds.) Shaping Entrepreneurial Marketing: A South Asian Perspective (ch. 03). Emerald Publishing Limited.
3. Gamage, T.C., Dewasiri, N.J., Gnanapala, A., & Rathnasiri, M.S.H. (2024). ICT Sector Development and its Contribution to Innovation and Economic Growth in South Asia: A Critique. Sergi, B. S., Tiwari, A. K., and Nasreen, S. (Eds.) Modeling Economic Growth in Contemporary India (pp. 25-33). Emerald Publishing Limited. https://doi.org/10.1108/978-1-80382-751-320241002
4. Gamage, T.C. & Gnanapala, A. (2024). Tourism Experiences: An Interpretive Approach to Understanding Tourist-Brand Relationships in Technology-Mediated Tourism Service Environments. In: Rather, R.A. (eds) Consumer Brand Relationships in Tourism. Tourism, Hospitality & Event Management. Springer, Cham. https://doi.org/10.1007/978-3-031-59535-6_6
5. Gamage, T.C., & Gnanapala, A. (2023). Unleashing Business Model Innovation in the Era of Digital Disruption: A Multiple Case Study Analysis. Saini, A. and Garg, V. (Eds.) Transformation for Sustainable Business and Management Practices: Exploring the Spectrum of Industry 5.0 (pp.155-173). Emerald Publishing Limited. https://doi.org/10.1108/978-1-80262-277-520231012
6. Gamage, T. C. (2022). The Journey Towards Harnessing Frontier Technologies: Becoming a Digital Firm With Digital Capability and Dexterity. In G. Singh, V. Garg, & R. Goel (Eds.), Promoting Inclusivity and Diversity Through Internet of Things in Organizational Settings (pp. 60-81). IGI Global. https://doi.org/10.4018/978-1-6684-5575-3.ch004

BOOK REVIEWS

1. Gamage, T.C. (2021). Book Review: Tourism, Hospitality and Digital Transformation edited by Tajeddini, K., Ratten, V. and Merkle, T. (Routledge; 1^st Edition (2019); Pages: 242). South Asian Journal of Tourism and Hospitality, 1(1), 177-182. http://doi.org/10.4038/sajth.v1i1.33
2. Gamage, T.C. (2021). Book Review: Future of Tourism Marketing edited by Seongseop (Sam) Kim and Dan Wang (Routledge; 1^st Edition (2021); Pages: 128). South Asian Journal of Tourism and Hospitality, 1(2), 123-128. http://doi.org/10.4038/sajth.v1i2.40
3. Gamage, T.C. (2024). Social Media Marketing in Tourism and Hospitality by Roberta Minazzi (Springer; 1^st Edition (November 2014); Pages: 178). South Asian Journal of Tourism and Hospitality, 4(2).

1. Dean’s Gold Medal for Top-Tier Publications in 2023, Research Awards 2022, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
2. Best Researcher 2023, Faculty of Management Studies, 28th University Day Celebration, Sabaragamuwa University of Sri Lanka
3. Gold Medal for Publications in Top-tier (Q1) Journals in 2023, 28th University Day Celebration, Sabaragamuwa University of Sri Lanka
4. Outstanding Paper Award, 8^th Interdisciplinary Conference of Management Researchers (ICMR 2023), Sabaragamuwa University of Sri Lanka.
5. Grand Winner, Dean's Research Award for the Best Research Performance 2022, Research Awards 2022, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
6. Best Paper Award, 3^rd International Conference on Marketing Management: ICMM 2022, Sri Lanka
7. Best Extended Abstract Award, 4^th Management Undergraduates’ Research Session in Collaboration with Young Scientists Forum (MURS 2022), Sabaragamuwa University of Sri Lanka
8. Grand Winner, Early Career Researcher Award 2021, Research Awards 2021, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
9. 1^st Runner-up, Dean’s Award for the Best Research Performance 2021, Research Awards 2021, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
10. Best Paper Award, 2^nd International Conference on Governance, Management & Social Innovation, 2019, Indonesia
11. Best Paper Award, 8^th International Conference of Asian Academy of Applied Business, 2017, Malaysia
12. Best Paper Award, 1^st Technology Innovation Management and Engineering Science International Conference, 2016, Thailand
13. Best Student Paper Award, 2^nd International Conference on Marketing, 2014, Sri Lanka
14. Best Paper Award, 1^st International Conference on Digital Marketing, 2014, Sri Lanka
15. Best Presentation Award, 1^st International Conference on Digital Marketing, 2014, Sri Lanka
16. Best Presenter at the Research Forum organized by the Staff Development Center, University of Kelaniya, 2014, Sri Lanka

Managing Editor/ Editor:

1. Asian Journal of Management Studies
2. South Asian Journal of Marketing

Editorial Board Member:

1. Humanities & Social Sciences Communications (indexed in Social Sciences Citation Index)
2. Middle East Journal of Management (indexed in Emerging Sources Citation Index)
3. Iranian Journal of Management Studies (indexed in Web of Science, Scopus)
4. Frontiers in Sustainable Tourism
5. International Journal of Artificial Intelligence Governance and Human Rights.

Guest Editor:

1. Special Issue on Beyond the Hype: Redesigning the Anatomy of Service Innovation with Artificial Intelligence and Metaverse by Service Industries Journal (indexed in Social Sciences Citation Index)
2. Special Issue on Sailing Blue Tourism as an Alternative Pathway for a Sustainable Blue Economy by Annals of Leisure Research (indexed in Emerging Sources Citation Index)

Reviewer:

1. International Journal of Hospitality Management (indexed in Social Sciences Citation Index, Scopus)
2. Tourism Management (indexed in Social Sciences Citation Index, Scopus)
3. Journal of Product & Brand Management (indexed in Social Sciences Citation Index, Scopus)
4. Technological Forecasting and Social Change (indexed in Social Sciences Citation Index, Scopus)
5. Behaviour & Information Technology (indexed in Social Sciences Citation Index, Science Citation Index)
6. Current Issues in Tourism (indexed in Social Sciences Citation Index, Scopus)
7. Humanities & Social Sciences Communications (indexed in Social Sciences Citation Index, Scopus)
8. SAGE Open (indexed in Scopus)
9. Society and Business Review (indexed in Emerging Sources Citation Index, Scopus)
10. Iranian Journal of Management Studies (indexed in Web of Science, Scopus)
11. IEEE Transactions on Engineering Management (indexed in Social Sciences Citation Index, Scopus)
12. Business Process Management Journal (indexed in Social Sciences Citation Index, Scopus)
13. International Journal of Human-Computer Interaction (indexed in Social Sciences Citation Index, Scopus)
14. Journal of Marketing Communications (indexed in Scopus)
15. South Asian Journal of Marketing
16. VILAKSHAN - XIMB Journal of Management
17. Colombo Business Journal
18. South Asian Journal of Tourism and Hospitality
19. Journal of Management and Tourism Research
20. Sri Lanka Journal of Economics Statistics and Information Management
21. Sri Lanka Journal of Social Science and Humanities
22. Asian Journal of Marketing Management
23. Journal of Agricultural Sciences

Program Reviewer:

1. Member, Programme Review Panel: Bachelor of Management in Marketing and Business Transformation - National School of Business Management Limited.
2. Member, Programme Review Panel: Bachelor of Business Management Honours in Marketing Management - Benedict XVI Catholic Institute of Higher Education