Dr. Thilini C. Gamage is a Senior Lecturer in the Department of Marketing Management, Sabaragamuwa University of Sri Lanka. In 2009, she obtained her BSc. (Hons) in Management and Information Technology from the University of Kelaniya with first-class honors. Also, the same year, she obtained the Postgraduate Diploma in Marketing from the Chartered Institute of Marketing, United Kingdom. In 2016, she received her Ph.D. in Marketing from the University of Colombo. She joined the Department of Marketing Management in 2010 and currently teaches undergraduate and graduate students in the Faculty of Management Studies and the Faculty of Graduate Studies. She also works as a visiting faculty in local and foreign affiliated Universities. 

Her research interests are Digital Marketing, Technology Management, Tourism and Hospitality Marketing, Strategic Management, and Entrepreneurship. Her research works were published in leading international journals, including Tourism Management, Journal of Product & Brand Management, Journal of Strategic Marketing, and International Journal of Hospitality Management. Further, she has been awarded several times for her outstanding research performance.  Moreover, Dr. Gamage has won a few local and international research grants, including Special COVID-19 Project Grants with China, Japan, South Korea, and the ASEAN Region by Leading House Asia, ETH Zurich, Switzerland, and Postgraduate Research Grant by the University Grants Commission, Sri Lanka (2014 – 2016).

She is currently serving as an Editor of the South Asian Journal of Marketing, published by Emerald Publishing, and the Managing Editor of the Asian Journal of Management Studies, published by the Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. She also serves as a member of the editorial board/ review panel of numerous journals and international conferences, including the Middle East Journal of Management, Iranian Journal of Management Studies, Current Issues in Tourism, and SAGE Open.

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1. Associate Member, The Chartered Institute of Marketing, UK (2008 – to date)
2. Life Member of Sri Lanka Institute of Marketing (MSLIM) (2022 – to date)

Digital Marketing, Strategic Marketing, Technology Management, Tourism and Hospitality Marketing, Strategic Management, Entrepreneurship

International Projects

2020-2021:  Co Investigator -Entrepreneurial strategy making in response to COVID-19: A comparative study of Swiss and Japanese service firms funded by the Special COVID-19 Project Grants with China, Japan, South Korea, and the ASEAN Region by Leading House Asia, ETH Zurich, Switzerland

ARTICLES IN INDEXED JOURNALS (INDEXED IN WEB OF SCIENCE, SSCI, SCOPUS, ABDC)

1. Gamage, T.C., & Ashill, N.J. (2022). # Sponsored-influencer marketing: effects of the commercial orientation of influencer-created content on followers’ willingness to search for information. Journal of Product & Brand Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JPBM-10-2021-3681 (SSCI/ A graded journal in ABDC Journal Quality List)
2. Gamage, T.C., & Tajeddini, K. (2022). A multi-layer organizational culture framework for enhancing the financial performance in tourism and hospitality family firms, Tourism Management, 91.  https://doi.org/10.1016/j.tourman.2022.104516 (SSCI/ A* graded journal in ABDC Journal Quality List)
3. Tajeddini, K., Budur, T., Gamage, T.C., Demir, A., Zaim, H., & Topal, R. (2022). Impact of diversity management on innovative work behavior: mediating role of human resource management and affective commitment. Journal of Management Development, 42(1), 29-53.. https://doi.org/10.1108/JMD-06-2022-0154 (Emerging Sources Citation Index / C graded journal in ABDC Journal Quality List)
4. Gamage, T.C., Gnanapala, A., & Ashill, N.J. (2021). Understanding Social Customer Relationship Management Adoption: Qualitative Insights, Journal of Strategic Marketing, https://doi.org/10.1080/0965254X.2021.1923056. (Emerging Sources Citation Index/A graded journal in ABDC Journal Quality List)
5. Tajeddini, K., Gamage, T.C., Hameed, W. U., Mussalam, G. Q., Rasoolimanesh, S. M., Chaijani, M. H., & Kallmuenzer, A. (2021). How self-gratification and social values shape revisit intention and customer loyalty of Airbnb customers. International Journal of Hospitality Management, 100. https://doi.org/10.1016/j.ijhm.2021.103093. (SSCI/ A* graded journal in ABDC Journal Quality List)
6. Tajeddini, K., Rasoolimanesh, S.M., Gamage, T.C., & Martin, E. (2021). Exploring the Visitors' Decision-Making Process for Airbnb and Hotel Accommodations Using Value-Attitude-Behavior and Theory of Planned Behavior. International Journal of Hospitality Management, 96, 102950. http://doi.org/10.1016/j.ijhm.2021.102950 (SSCI/ A* graded journal in ABDC Journal Quality List)
7. Gamage, T.C., Tajeddini, K., & Tajeddini, O. (2021). Why Chinese travelers use WeChat to make hotel choice decisions: A uses and gratifications theory perspective, Journal of Global Scholars of Marketing Science,32(2), 285-312. https://doi.org/10.1080/21639159.2021.1961599 (Emerging Sources Citation Index / B graded journal in ABDC Journal Quality List)
8. Kallmuenzer, A., Tajeddini, K., Gamage, T.C., Lorenzo, D., Rojas, A., & Schallner, M.J.A. (2021). Family firm succession in tourism and hospitality: an ethnographic case study approach. Journal of Family Business Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JFBM-07-2021-0072  (Emerging Sources Citation Index / A Scopus indexed journal by Emerald Publishing)

1. Gamage, T. C. (2022). #MeTravel: Travel Selfies, Narcissism and Destination Marketing. South Asian Journal of Tourism and Hospitality, 2(2), 1-19. http://doi.org/10.4038/sajth.v2i2.49
2. Gamage, T.C. (2019). Determinants of Cloud Computing Adoption among SMEs in Sri Lanka: A Meta Theoretical Framework, International Journal of Asian Social Science, 9(2), pp.189-203, https://doi.org/10.18488/journal.1.2019.92.189.203
3. Mandawala, M.B.B.U., & Gamage, T.C. (2019). Factors Affecting Consumers’ Green Product Purchase Decisions: With Special Reference to Green Household Electronic Products in Western Province of Sri Lanka. International Research Journal of Advanced Engineering and Science, 4(4), 222-228
4. Gamage, T.C., & Ahsan, F.J. (2018). The Synergistic Effect of Internet-mediated Market Orientation and Information-based Value Creation on Customer Perceived Value: Empirical Evidence from Sri Lanka, International Journal of Innovative Research and Knowledge, ISSN: 2213-1356, 3(6), pp. 218-237.
5. Gamage, T.C. (2017). Digital Natives’ Social Networking Website Use: A Theory of Planned Behaviour Perspective, ITMSOC Transactions on Information Technology Management, 2, pp.18-27.
6. Gamage, T.C., & Ahsan, F.J. (2014). Rethinking Market Orientation in the Internet-mediated Environment, International Journal of Research in Management and Social Science, ISSN: 2322-0899, 2(1/II), pp.130-140.
7. Gamage, T.C., & Ahsan, F.J. (2014). Perceived Value of Online Services: Scale Validation and Managerial Implications, Colombo Business Journal: International Journal of Theory & Practice, ISSN: 1800-364x, 5(1), pp.39-51.

1. Epa, U.I. & Gamage, T. C. (2022). Exploring the Determinants of Digital Natives Perceptions towards Artificial Intelligence-enabled Mobile Banking Service Adoption in Sri Lanka. Proceedings of 3^rd International Conference on Marketing Management: ICMM 2022 organized by Sri Lanka Institute of Marketing (SLIM) Research Bureau, Sri Lanka, December 15^th, 2022.
2. Bulumulla, D.S.K. & Gamage, T. C. (2022). Unlocking the Potential of Ephemeral Content Shared on Instagram to Stimulate Customer Purchase Intention: Empirical Evidence from the Fashion Industry in Sri Lanka. Proceedings of 3^rd International Conference on Marketing Management: ICMM 2022 organized by Sri Lanka Institute of Marketing (SLIM) Research Bureau, Sri Lanka, December 15^th, 2022.
3. Gamage, T. C. (2019). The Role of Market Orientation, Knowledge Integration and Strategic Flexibility in Fostering Product Innovation through Social Media. Proceedings of 2^nd International Conference on Governance, Management & Social Innovation organized by Universiti Teknologi MARA and Bandung Institute of Technology in collaboration with Kasetsart University and Nakhon Ratchasima Rajabhat University, Indonesia, October 28^th – 29^th, 2019.
4. Gamage, T. C., & Priyanath, H. M. S. (2017). Determinants of Cloud Computing Adoption by SMEs in Sri Lanka. Proceedings of 8^th International Conference of Asian Academy of Applied Business, Universiti Malaysia Sabah, Malaysia, December 20^th – 22^nd, 2017.
5. Gamage, T. C. (2016). Digital Natives’ Social Networking Website Use: A Theory of Planned Behaviour Perspective. Proceedings of 1st Technology Innovation Management and Engineering Science International Conference, Mahidol University, Thailand, November 28th – 30th, 2016.
6. Gamage, T. C., & Ahsan, F. J. (2014). Does Internet-mediated Market Orientation Influence Information-based Value Creation? Empirical Evidence from the Hotel Industry in Sri Lanka. Proceedings of 7^th International Research Conference on Management and Finance, University of Colombo, Sri Lanka, December 19^th, 2014.
7. Gamage, T. C., & Ahsan, F. J. (2014). Tourists’ Behavior in Online Booking: Empirical Evidence from Hotel Industry in Sri Lanka. Proceedings of 4^th International Conference on Application of Information and Communication Technology and Statistics in Economy and Education, University of National and World Economy, Sofia, Bulgaria, October 24^th – 25^th, 2014.
8. Gamage, T. C., & Ahsan, F. J. (2014). Market Orientation and Customer Perceived Value in the Internet-mediated Environment: Is Information-based Value Creation a Missing Link? Empirical Evidence from Hotel Industry in Sri Lanka. Proceedings of 2^nd International Conference on Hospitality and Tourism Management, The International Institute of Knowledge Management, Sri Lanka, October 7^th – 8^th, 2014.
9. Gamage, T. C., & Ahsan, F. J. (2014). Internet-mediated Market Orientation and Its Determinants: Empirical Evidence from Sri Lanka. Proceedings of 3^rd Asian Business Research Conference, Asian Society of Management and Marketing Research in collaboration with INSEAD Business School, United Arab Emirates, September 15^th – 16^th, 2014.
10. Gamage, T. C., & Ahsan, F. J. (2014). Tourists’ Use of Hotel Websites: Is the Internet a Critical Marketing Tool? Proceedings of International Conference on Digital Marketing, The International Institute of Knowledge Management, Sri Lanka, June 3^rd – 4^th, 2014.
11. Gamage, T. C., & Ahsan, F. J. (2014). Discovering Perceived Value of Online Retailing, Proceedings of 2^nd International Conference on Marketing, The International Institute of Knowledge Management, Sri Lanka, February 25^th – 26^th, 2014.
12. Gamage, T. C., & Ahsan, F. J. (2013). An Evaluation of the Performance of Sri Lankan Hotel Websites: A Customer Perspective. Proceedings of International Conference on Hospitality and Tourism, The International Institute of Knowledge Management, Sri Lanka, October 28^th – 29^th, 2013.
13. Gamage, T. C., & Ahsan, F. J. (2013). Internet Market Orientation towards Customer Perceived Value: A Conceptual View. Proceedings of 4^th International Symposium on Business and Management, University of Kitakyushu, Japan, April 3^rd - 5^th, 2013.
14. Gamage, T. C., & Ahsan, F. J. (2012). Internet Market Orientation towards Sustainable Competitive Advantage: A Conceptual Framework. Proceedings of 7^th International Research Conference on Management and Finance, University of Colombo, Sri Lanka, December 14^th, 2012.
15. Gamage, T. C., & Abeysinghe, D. (2010). Strategy for achieving Ecological Sustainability while improving Business Performance: A Field Study in Textile & Clothing Industry. Proceedings of International Conference on Business and Information, University of Kelaniya, Sri Lanka, June 4^th, 2010.

1. Bulumulla, D.S.K. & Gamage, T. C. (2022). The Impact of Ephemeral Content Shared on Instagram on Customers' Fashion Products Purchase Intention. Proceedings of 4^th Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 18^th, 2022.
2. Epa, U. I. & Gamage, T. C. (2022). Factors Influencing Digital Natives' Perception of Artificial Intelligence-enabled Mobile Banking Service Adoption in Sri Lanka. Proceedings of 4^th Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 18^th, 2022.
3. Doloswatte, S. R. M. A., & Gamage, T. C. (2022). The Impact of Brand Extension on Brand Image in the Smartphone Market: With Special Reference to Colombo District. Proceedings of 3^rd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, January 27^th, 2022.
4. Gunarathna, A. A. D., & Gamage, T. C. (2022). Impact of E-Service Quality on E-Satisfaction and E-Loyalty of Online Shoppers: With Special Reference to Online Shoppers in Colombo District. Proceedings of 3^rd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, January 27^th, 2022.
5. Weerasinghe, W. A. C. S., & Gamage, T. C. (2020). Factors influencing State Sector Employees’ Loyalty towards “Upahara” Package. Proceedings of 2^nd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 27^th, 2020.
6. Peiris, D., & Gamage, T. C. (2020). Impact of Celebrity Endorser’s Source Credibility on Attitude towards Social Media Advertising. Proceedings of 2^nd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 27^th, 2020.
7. Nandasiri, G. G. G. D., & Gamage, T. C. (2020). A Study on Factors influencing Entrepreneurial Intention among Undergraduates: With Special Reference to Final Year Management Undergraduates in Selected State Universities in Sri Lanka. Proceedings of 2^nd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 27^th, 2020.
8. Liyanarachchi, K., & Gamage, T. C. (2020). Effects of Corporate Social Responsibility Practices on Customer Purchase Intention: Empirical Evidence from the Life Insurance Industry in Sri Lanka. Proceedings of 2^nd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 27^th, 2020.
9. Edirisooriya, E. S. S., & Gamage, T. C. (2020). A Study on Factors influencing the Continuance Usage of Mobile Shopping Apps in Sri Lanka. Proceedings of 2^nd Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, November 27^th, 2020.
10. S. Kaushalya, & Gamage, T. C. (2018). Determinants of University Students’ Attitudes toward Online Video Advertisements: YouTube as a Platform. Proceedings of 7^th Annual Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, December 19^th, 2018.
11. Gamage, V., & Gamage, T. C. (2017). Determinants of Consumers’ Attitude towards Viral Marketing Practices in Private Higher Education Sector in Sri Lanka. Proceedings of 2^nd Interdisciplinary Conference of Management Researchers, Sabaragamuwa University of Sri Lanka, Sri Lanka, October 19^th – 21^st, 2017.
12. Jayasekara, K. N. S., & Gamage, T. C. (2016). The Impact of Personality Traits on Sales Performance: Empirical Evidence from the Advertising Industry in Sri Lanka. Proceedings of 1^st Intradisciplinary Conference of Management Researchers, Sabaragamuwa University of Sri Lanka, Sri Lanka, August 8^th - 10^th, 2016.
13. Madushan, J. A. R., & Gamage, T. C. (2016). Impact of Personality Traits on Work Life Balance: Empirical Evidence from the Non-Banking Finance Sector in Sri Lanka. Proceedings of 1^st Intradisciplinary Conference of Management Researchers, Sabaragamuwa University of Sri Lanka, Sri Lanka, August 8^th - 10^th, 2016.
14. Gamage, T. C., & Ahsan, F. J. (2016). Internet, Market Orientation and Customer Perceived Value: An Integration and Empirical Examination. Proceedings of 5^th Annual Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, February 17^th, 2016.
15. Gamage, T. C., & Ahsan, F. J. (2015). Internet-mediated Market Orientation and Customer Perceived Value: Role of Information-based Value Creation. Proceedings of Annual Research Sessions, Faculty of Graduate Studies, University of Colombo, Sri Lanka, October 25^th, 2015.
16. Gamage, T. C., & Ahsan, F. J. (2015). Internet-mediated Market Orientation towards Customer Perceived Value: Empirical Evidence from Hotel Industry in Sri Lanka. Proceedings of Research Forum, Staff Development Center, University of Kelaniya, Sri Lanka, January 12^th, 2015.
17. Gamage, T. C., & Ahsan, F. J. (2013). An Evaluation of the Efficacy of Sri Lankan Hotel Websites: An Industry Perspective. Proceedings of 4^th International Symposium, Sabaragamuwa University of Sri Lanka, Sri Lanka, January 11^th – 12^th, 2013.

BOOKS

1. Cooper, M. J. M., Aslam, M.S.M, Gnanapala, A., & Gamage, T. (Eds.) (2019). Managerial Dilemmas in Developing Countries: Business, Marketing, Finance and Tourism. Cambridge Scholars Publishing.

BOOK CHAPTERS

1. Gamage, T.C., & Gnanapala, A. (2023). .Unleashing Business Model Innovation in the Era of Digital Disruption: A Multiple Case Study Analysis. Saini, A. and Garg, V. (Ed.) Transformation for Sustainable Business and Management Practices: Exploring the Spectrum of Industry 5.0 (pp.155-173). Emerald Publishing Limited. https://doi.org/10.1108/978-1-80262-277-520231012
2. Gamage, T. C. (2022). The Journey Towards Harnessing Frontier Technologies: Becoming a Digital Firm With Digital Capability and Dexterity. In G. Singh, V. Garg, & R. Goel (Eds.), Promoting Inclusivity and Diversity Through Internet of Things in Organizational Settings (pp. 60-81). IGI Global. https://doi.org/10.4018/978-1-6684-5575-3.ch004

BOOK REVIEWS

1. Gamage, T.C. (2021). Book Review: Tourism, Hospitality and Digital Transformation edited by Tajeddini, K., Ratten, V. and Merkle, T. (Routledge; 1^st Edition (2019); Pages: 242). South Asian Journal of Tourism and Hospitality, 1(1), 177-182. http://doi.org/10.4038/sajth.v1i1.33
2. Gamage, T.C. (2021). Book Review: Future of Tourism Marketing edited by Seongseop (Sam) Kim and Dan Wang (Routledge; 1^st Edition (2021); Pages: 128). South Asian Journal of Tourism and Hospitality, 1(2), 123-128. http://doi.org/10.4038/sajth.v1i2.40

1. Best Paper Award, 3rd International Conference on Marketing Management: ICMM 2022, Sri Lanka
2. Grand Winner, Early Career Researcher Award 2021, Research Awards 2021, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
3. 1^st Runner-up, Dean’s Award for the Best Research Performance 2021, Research Awards 2021, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
4. Best Paper Award, 2^nd International Conference on Governance, Management & Social Innovation, 2019, Indonesia
5. Best Paper Award, 8^th International Conference of Asian Academy of Applied Business, 2017, Malaysia
6. Best Paper Award, 1^st Technology Innovation Management and Engineering Science International Conference, 2016, Thailand
7. Best Student Paper Award, 2^nd International Conference on Marketing, 2014, Sri Lanka
8. Best Paper Award, 1^st International Conference on Digital Marketing, 2014, Sri Lanka
9. Best Presentation Award, 1^st International Conference on Digital Marketing, 2014, Sri Lanka
10. Best Presenter at the Research Forum organized by the Staff Development Center, University of Kelaniya, 2014, Sri Lanka

Managing Editor/ Editor:

1. Asian Journal of Management Studies
2. South Asian Journal of Marketing

Editorial Board Member:

1. Humanities & Social Sciences Communications (indexed in Social Sciences Citation Index)
2. Middle East Journal of Management (indexed in Emerging Sources Citation Index)
3. Iranian Journal of Management Studies (indexed in Web of Science, Scopus)

Reviewer:

1. International Journal of Hospitality Management (indexed in Social Sciences Citation Index, Scopus)
2. Current Issues in Tourism (indexed in Social Sciences Citation Index, Scopus)
3. Humanities & Social Sciences Communications (indexed in Social Sciences Citation Index, Scopus)
4. SAGE Open (indexed in Scopus)
5. Iranian Journal of Management Studies (indexed in Web of Science, Scopus)
6. IEEE Transactions on Engineering Management (indexed in Social Sciences Citation Index, Scopus)
7. South Asian Journal of Marketing
8. VILAKSHAN - XIMB Journal of Management
9. Colombo Business Journal
10. South Asian Journal of Tourism and Hospitality
11. Journal of Management and Tourism Research
12. Sri Lanka Journal of Economics Statistics and Information Management
13. Sri Lanka Journal of Social Science and Humanities
14. Journal of Agricultural Sciences

Program Reviewer:

1. Member, Programme Review Panel: Bachelor of Management in Marketing and Business Transformation - National School of Business Management Limited.
2. Member, Programme Review Panel: Bachelor of Business Management Honours in Marketing Management - Benedict XVI Catholic Institute of Higher Education