Page 9 - UDYAMA FINAL final for web

At Mobitel, what are the key steps operations to operate in clusters, to the network infrastructure to
you have taken to facilitate keeping in mind in an event if one bare the load and offer seamless
businesses and people during this of our employees identified experience whether it’s a business
crisis? COVID positive , we are able to operating from Jaffna or a person
isolate that unit and continue to who’s watching YouTube from
As the Caring Network, we alw- offer uninterrupted services to Galle.
ays place our stakeholders at the our valued stakeholders. Further,
heart of our core business func- we also deployed a state-of-the- Finally, helping SMEs and
tions. So, aligning ourselves to -art software to promptly support businesses to embrace digital
serve our valued stakeholders du- our employees to work from and become more resilient and
ring this difficult time was no home without any difficulties. innovative:
greater task for us. However, the Further, this also helped us to
rise of Covid across the globe was identify and strengthen our busi- Though the pandemic has result-
unexpected for any industry and ness operation and consolidate ed some businesses to collapse, it
as a result we had done the fol- the strength of different units to has also helped another segment
lowing to help businesses and offer differentiated and efficient to thrive. By embrasing ‘digital’
people to remain connected dur- service offerings. businesses have managed to stay
ing the national hardship. afloat during troublesome water,
Supporting national level effo- it was clear that businesses were
New Product Propositions: rts to combat against COVID: compelled to embrace digital as
the entire generation shifted tow-
As connectivity became crucial As the National Mobile Service ards digital to fulfill their needs
during lockdowns, we conceptu- Provider, we have partnered with through virtual means. Under-
alized new product propositions several local and international standing this shift, we helped
for businesses and people to offer organizations such as the Health SMEs and MSMEs to go digital
value added services, helping the- Promotion Bureau, World Health by helping them with necessary
m to remain connected. For bus- Organisation and UNICEF to digital infrastructure and connec-
inesses our products focused on fight against Covid. The prime tivity solutions. Whilst the impact
providing businesses continuity focus of these tieups targeted of Covid stands colossal across
offerings whilst the consumer promoting awareness on a nation- the world, I think it has also tested
segment products were central- al level and using Mobitel humanity, the resilience, flexibili-
ized towards offerings value platforms to help people to ty of business, and the courage
added services such as relief connect with the government for businesses and people to sail
packages, extended data offer- authorities to seek help in case of through this severe storm.
ings bonus talk time for people an emergency. As the country
under lockeddown areas and endures the hit of Covid, we are
quarantine centres to stay con- continuing to extend this facility
nected with their loved ones. to all Sri Lankans and trying our
best to keep the country’s econo-
Strategized Businesses Opera- my, jobs and livelihoods of
tions to offer uninterrupted people afloat.
Services:
Whilst we help the nation to sail Improved infrastructure
through this storm, it is also for resilient Service Offe-
important that our work force rings:
remain safe, well and efficient to When lockdowns started
offer uninterruped services to the across the country, we s-
enterprise and retail sectors. aw an immense increase
Understanding the essential role in network traffic as bus-
of telecommunication and Mobi- inesses were operating fr-
tel’s active part in maintaining the om home and people got i-
Socio economic activity of the mmersed in entertainment.
country during this challen- Understanding the sudden sp-
ging time, we strategized our ike, we made swift improvements

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