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The  technical  sessions  were  started  with  the

                                                                Keynote  address  by  Prof  Jay  Kandampully,
                                                                Professor,  The  Ohio  State  University,  USA
                                                                (Editor-in-Chief,    Journal      of    Service
                                                                Management,  JOSM)  on  “Advancing  Research

                                                                Productivity  Through  Collaborations”  with  the
                                                                session moderator Prof. Kavita Sharma, Former
                                                                Head  &  Dean,  Department  of  Commerce,  Delhi
                                                                School  of  Economics,  University  of  Delhi,

                                                                Delhi,   India   followed   by   Workshop     on
                                                                Publishing  Impactful  Articles  by  Ms.  Sangeeta
                                                                Menon,    Publishing   Relationship    Manager,

                                                                Emerald  Publishing,  India  which  focused  on
                                                                essential   aspects    on    current   research
                                                                publishing scenario. The last Discussion Forum
                                                                of  day  01  was  on  “Publishing  Challenges  in
                                                                Bilingual   Research    Context”    with   Prof.

                                                                Ramayah  Thurasamy,  Professor  of  Technology
                                                                Management,  University  of  Science,  Malaysia,
                                                                Dr.  Aviral  Kumar  Tiwari  Associate  Professor,

                                                                Rajagiri  Business  School  (RBS),  Kerala,  India,
                                                                Prof.  Yogesh  Dwivedi  Co-Director,  Research
                                                                School  of  Management,  Swansea  University,
                                                                UK  and  Prof.  (Dr.)  Varsha  Jain  Marketing
                                                                Professor,  Mudra  Institute  of  Communications

                                                                Ahmedabad  (MICA),  India  as  the  session
                                                                moderator,  emphasized  the  journey  of  them  as
                                                                researchers  and  how  they  overcome  the

                                                                challenges  of  bilingual  research.  They  shared
                                                                the  importance  of  reading  and  writing  on
                                                                building a strong research foundation.





             Day  02  began  with  the  Discussion  Forum  on  “Theorizing  in  Business  &  Management,”  by

             Prof. A. Parasuraman, Professor Emeritus, Marketing, Miami Herbert Business School, USA,
             and  Muhammad  Kashif,  Assistant  Professor,  Gujranwala  Institute  of  Future  Technologies
             (GIFT)  University,  Pakistan,  as  the  session  moderator.  Prof.  J.P.  Sharma  delivered  industry
             Insights  on  “Impact  of  Digitalization  on  Indian  Economy”  by  Varun  Shridhar  CEO,  Paytm
             Money  and  valedictory  address,  Chairman,  Global  Research  Foundation  for  Corporate

             Governance (GRFCG), New Delhi, India.





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