Page 13 - FMS Today Volume 1 Issue 1

D E P A R T M E N T O F M A R K E T I N G

M A N A G E M E N T ( D M M )

The Department of Marketing Management (DMM) did not exist when the

FMS (previously known as the Faculty of Business Studies) was founded in Mr. D. Jasinghe
Head
1996. However, the Department of Business studies offered marketing as a
Department of Marketing
specialization in the BSc. in Business Management programme from the Management

inception. Meanwhile, on par with necessary changes in the curricula and
the examination criteria, under the approval of the University Grants
Commission in 2003, the three-year BSc. in Business Management degree
was converted into a four-year degree programme. Considering the
growing demand from the industry for young, versatile, and vibrant

marketers and the emergence of marketing as an academic discipline, the
DMM was founded as the youngest department of the faculty in 2008.

With the vision of “to be the epitome of marketing excellence in Sri

Lanka”, DMM offers BSc (Honours) in Marketing Management that
provides the students with a comprehensive foundation in marketing and
analytical skills that enable them to think critically and make strategic
decisions. Through the use of a wide array of approaches ranging from in-

class lectures to field visits and workshops, during the degree programme,
the students learn varied aspects of marketing principles essential to the SILVER JUBILEE
work of marketing professionals. The students learn the vital marketing
and management principles during the first year and gradually progress to

more intensive studies of specialized areas like consumer behaviour,
services marketing, brand management, marketing research, and digital
marketing in their second, third, and fourth years. In addition, research-led
teaching ensures a state-of-the-art student experience throughout the

degree programme.

VOLUME I | ISSUE I 08