Professor
Management Studies
Email : thilinicg@mgt.sab.ac.lk
Thilini C. Gamage is a Professor in Marketing in the Department of Marketing Management at Sabaragamuwa University of Sri Lanka. In 2009, she earned a BSc. (Hons) in Management and Information Technology from the University of Kelaniya, graduating with first-class honours. That same year, she also completed a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing (CIM), UK, which laid the foundation for her interdisciplinary approach to teaching and learning. In 2016, she received her PhD in Marketing from the University of Colombo. Prof. Gamage joined the Department of Marketing Management at Sabaragamuwa University of Sri Lanka in 2010 and currently teaches both undergraduate and graduate students in the Faculty of Management Studies and the Faculty of Graduate Studies. Additionally, she serves as a visiting faculty member at various local and internationally affiliated universities.
Her research interests are Digital Marketing, Technology Management, Tourism and Hospitality Marketing, Strategic Management, and Entrepreneurship. She has published articles in top-tier management and marketing journals, including Tourism Management (A*), Journal of Retailing and Consumer Services (A), Journal of Business Research (A), Journal of Product & Brand Management (A), Journal of Strategic Marketing (A), and International Journal of Hospitality Management (A*), among other outlets. She has also actively presented papers at international conferences and symposia globally and has been awarded several times for her outstanding research performance. Moreover, Prof. Gamage has won a few local and international research grants, including Special COVID-19 Project Grants with China, Japan, South Korea, and the ASEAN Region by Leading House Asia, ETH Zurich, Switzerland, and Postgraduate Research Grant by the University Grants Commission, Sri Lanka (2014 – 2016).
She is currently the Managing Editor of the Asian Journal of Management Studies, published by the Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. She is also a Guest Editor/ Associate Editor for leading management journals, including Service Industries Journal, Annals of Leisure Research, Middle East Journal of Management, Iranian Journal of Management, and many more. She also serves on the editorial board and review panel of numerous journals and international conferences.
Prof. Gamage has also been serving as the Director of the Staff Development Center of the Sabaragamuwa University of Sri Lanka since December 2024.
Digital Marketing, Strategic Marketing, Technology Management, Tourism and Hospitality Marketing, Strategic Management, Entrepreneurship
International Projects
2020-2021: Co Investigator -Entrepreneurial strategy making in response to COVID-19: A comparative study of Swiss and Japanese service firms funded by the Special COVID-19 Project Grants with China, Japan, South Korea, and the ASEAN Region by Leading House Asia, ETH Zurich, Switzerland
ARTICLES IN INDEXED JOURNALS (INDEXED IN SSCI/SCI/SCIE, SCOPUS, ABDC)
Liyanarachchi, G., Gamage, T.C., Viglia, G., & Charton-Vachet, F. (2025). Overcoming reactance to climate change: The business-ecology nexus, Journal of Business Research. https://doi.org/10.1016/j.jbusres.2025.115229 (SCIMago: Q1 & SSCI/ A graded journal in ABDC Journal Quality List)
Shah, S.K., Yuan, J., Tajeddini, K., Gamage, T.C., & Liu, M. (2025). Exploring the nexus of institutional factors and regulatory focus in driving platform-based servitization and circular economy adoption, Technology in Society. https://doi.org/10.1016/j.techsoc.2025.102854 (SCIMago: Q1 & SSCI/ C graded journal in ABDC Journal Quality List)
Shah, S.K., Yuan, J., Tajeddini, K., Gamage, T.C., & Acevedo-Duque, A. (2025). Unveiling Psychosocial Dimensions in Metaverse Adoption: Acumens from fsQCA Approach, International Journal of Human-Computer Interaction. https://doi.org/10.1080/10447318.2025.2482744 (SCIMago: Q1 & SSCI/SCIE/ B graded journal in ABDC Journal Quality List)
Shah, S.K., Yuan, J., Tajeddini, K., Gamage, T.C., Olah, J., & Acevedo-Duque, A. (2025). Exploring the Intention-Behavior Gap in Food Delivery Applications: A Digital Transformation Perspective in Smart Tourism, British Food Journal. http://doi.org/10.1108/BFJ-12-2024-1293 (SCIMago: Q1 & SCIE/B graded journal in ABDC Journal Quality List)
Gamage, T.C., Tajeddini, K., & Kashif, M. (2025). Anti-consumption and self-identity: How anti-consumption transformation contribute to self-identity construction. Journal of Economic & Administrative Sciences. http://doi.org/10.1108/JEAS-05-2024-0151 (Emerging Sources Citation Index/ C graded journal in ABDC Journal Quality List)
Alzub, M. Y., Tajeddini, K., Gamage, T.C., Samah, I., & Bhaiyat, F. (2025). Fostering service innovation and enhancing firm performance through a nexus of strategic orientations: The moderating effect of transformational leadership. International Journal of Innovation Science. https://doi.org/10.1108/IJIS-09-2024-0263 (SCIMago: Q1 & Emerging Sources Citation Index)
Tajeddini, K., Chaijani, M.H., Kashani, S. H., Akbari, M., & Gamage, T.C. (2025). Context-based Effect of Shared Leadership and Perceived Organizational Support on Counterproductive Work Behavior. International Studies of Management & Organization. https://doi.org/10.1080/00208825.2025.2482996 (SCIMago: Q3 & Emerging Sources Citation Index/ B graded journal in ABDC Journal Quality List)
Tajeddini, K., Gamage, T.C., Tajdini, J., Hameed, W. U., Tajeddini, O. (2024). Exploring the effects of service innovation ambidexterity on service design in the tourism and hospitality industry, International Journal of Hospitality Management. https://doi.org/10.1016/j.ijhm.2024.103730 (SCIMago: Q1 & SSCI/ A* graded journal in ABDC Journal Quality List)
Qalati, S.A., Tajeddini, K., & Gamage, T.C. (2024). How knowledge-spillover entrepreneurship influences the adoption of social media and customer relationship management, Knowledge & Process Management. http://doi.org/10.1002/kpm.1792 (SCIMago: Q2 & Emerging Sources Citation Index/ B graded journal in ABDC Journal Quality List)
Matloud, H., Tajeddini, K., Gamage, T.C., & Papastathopoulos, A. (2023). Effects of resource orchestration, strategic information exchange capabilities, and digital orientation on innovation and performance of hotel supply chains, International Journal of Hospitality Management. http://dx.doi.org/10.1016/j.ijhm.2023.103645 (SCIMago: Q1 & SSCI/ A* graded journal in ABDC Journal Quality List)
Tajeddini, K., Gamage, T.C., Tajdini, J., Qalati, S. A., & Siddiqui, F. (2023). Achieving sustained competitive advantage in retail and consumer service firms: The role of entrepreneurial orientation and entrepreneurial bricolage, Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2023.10349 (SCIMago: Q1 & SSCI/ A graded journal in ABDC Journal Quality List)
Qinqin, W., Qalati, S. A., Hussain, R. Y., Irshad, H., Tajeddini, K., Siddique, F., & Gamage, T. C. (2023). The effects of enterprises' attention to digital economy on innovation and cost control: Evidence from A-stock market of China. Journal of Innovation & Knowledge, 8(4), 100415. https://doi.org/10.1016/j.jik.2023.100415 (SCIMago: Q1 & SSCI/ A graded journal in ABDC Journal Quality List)
Tajeddini, K., Gamage, T C., Kallmuenzer, A., & Tajeddini, O. (2023). How entrepreneurial bricolage drives sustained competitive advantage: The mediating role of differentiation and risk management, International Journal of Hospitality Management. https://doi.org/10.1016/j.ijhm.2023.103480 (SCIMago: Q1 & SSCI/ A* graded journal in ABDC Journal Quality List)
Gamage, T.C., & Ashill, N.J. (2022). # Sponsored-influencer marketing: effects of the commercial orientation of influencer-created content on followers’ willingness to search for information. Journal of Product & Brand Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JPBM-10-2021-3681 (SCIMago: Q1 & SSCI/ A graded journal in ABDC Journal Quality List)
Gamage, T.C., & Tajeddini, K. (2022). A multi-layer organizational culture framework for enhancing the financial performance in tourism and hospitality family firms, Tourism Management, 91. https://doi.org/10.1016/j.tourman.2022.104516 (SCIMago: Q1 & SSCI/ A* graded journal in ABDC Journal Quality List)
Tajeddini, K., Budur, T., Gamage, T.C., Demir, A., Zaim, H., & Topal, R. (2022). Impact of diversity management on innovative work behavior: mediating role of human resource management and affective commitment. Journal of Management Development, 42(1), 29-53.. https://doi.org/10.1108/JMD-06-2022-0154 (SCIMago: Q2 & Emerging Sources Citation Index / C graded journal in ABDC Journal Quality List)
Gamage, T.C., Gnanapala, A., & Ashill, N.J. (2021). Understanding Social Customer Relationship Management Adoption: Qualitative Insights, Journal of Strategic Marketing, https://doi.org/10.1080/0965254X.2021.1923056. (SCIMago: Q2 & Emerging Sources Citation Index/A graded journal in ABDC Journal Quality List)
Tajeddini, K., Gamage, T.C., Hameed, W. U., Mussalam, G. Q., Rasoolimanesh, S. M., Chaijani, M. H., & Kallmuenzer, A. (2021). How self-gratification and social values shape revisit intention and customer loyalty of Airbnb customers. International Journal of Hospitality Management, 100. https://doi.org/10.1016/j.ijhm.2021.103093. (SCIMago: Q1 & SSCI/ A* graded journal in ABDC Journal Quality List)
Tajeddini, K., Rasoolimanesh, S.M., Gamage, T.C., & Martin, E. (2021). Exploring the Visitors' Decision-Making Process for Airbnb and Hotel Accommodations Using Value-Attitude-Behavior and Theory of Planned Behavior. International Journal of Hospitality Management, 96, 102950. http://doi.org/10.1016/j.ijhm.2021.102950 (SCIMago: Q1 & SSCI/ A* graded journal in ABDC Journal Quality List)
Gamage, T.C., Tajeddini, K., & Tajeddini, O. (2021). Why Chinese travelers use WeChat to make hotel choice decisions: A uses and gratifications theory perspective, Journal of Global Scholars of Marketing Science,32(2), 285-312. https://doi.org/10.1080/21639159.2021.1961599 (Emerging Sources Citation Index / B graded journal in ABDC Journal Quality List)
Kallmuenzer, A., Tajeddini, K., Gamage, T.C., Lorenzo, D., Rojas, A., & Schallner, M.J.A. (2021). Family firm succession in tourism and hospitality: an ethnographic case study approach. Journal of Family Business Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JFBM-07-2021-0072 (SCIMago: Q2 & Emerging Sources Citation Index / A Scopus indexed journal by Emerald Publishing)
Bulumulla, D.S.K., Epa, U.I., & Gamage, T. C. (2023). Effect of Social Media Influencer Involvement on Tourists' Travel Intentions: Mediating Role of Traveler Authenticity and Destination Image.Proceedings of 8th Interdisciplinary Conference of Management Researchers organized by Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Sri Lanka, December 19th - 20th, 2023.
Epa, U.I. & Gamage, T. C. (2022). Exploring the Determinants of Digital Natives Perceptions towards Artificial Intelligence-enabled Mobile Banking Service Adoption in Sri Lanka. Proceedings of 3rd International Conference on Marketing Management: ICMM 2022 organized by Sri Lanka Institute of Marketing (SLIM) Research Bureau, Sri Lanka, December 15th, 2022.
Tharaka, M.N. & Gamage, T. C. (2023). Factors Influencing Purchase Intention of Counterfeit Luxury Clothing Brands among Generation Z Consumers in Colombo District.Proceedings of 5th Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, December 21st, 2023.
Costa, M.S. & Gamage, T. C. (2023). Effects of Virtual Tour Characteristics on Purchase Intention: Empirical Evidence from Kitchen and Home Appliances Virtual Stores in Sri Lanka. Proceedings of 5th Management Undergraduates’ Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, December 21st, 2023.
BOOKS
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