SUSL Staff Directory

Dr. Thilini Chathurika Gamage

Senior Lecturer

thilinicg@mgt.sab.ac.lk

Qualifications

  1. Ph.D. in Marketing, Faculty of Graduate Studies, University of Colombo, Sri Lanka (2016)
  2. B.Sc. in Management and Information Technology (Special) Degree (First Class), Department of Industrial Management, Faculty of Science, University of Kelaniya, Sri Lanka (2009)
  3. Professional Postgraduate Diploma in Marketing, The Chartered Institute of Marketing, UK (2009)
  4. Diploma in Marketing, London Chamber of Commerce and Industry, UK (2006)
  5. Certificate in Teaching in Higher Education, The Staff Development Center, University of Kelaniya (2015)

Profile

Dr. (Mrs.) Thilini C. Gamage received her first degree in Management and Information Technology, graduating with first class honors from University of Kelaniya. She also obtained Postgraduate Diploma in Marketing from the Chartered Institute of Marketing, United Kingdom. In 2016, she received her Ph.D. in Marketing from University of Colombo. In 2010, She joined with the Department of Marketing Management as a Temporary Lecturer and was promoted as a Probationary Lecturer, Lecturer and Senior Lecturer Grade II in 2012, 2016 and 2017 respectively. Currently she is teaching both undergraduate and graduate students of the Faculty of Management Studies as well as Faculty of Graduate Studies. She is also working as a visiting faculty in both local and foreign affiliated Universities. Major ares of  the current teaching are comprised mainly on E-marketing, International Marketing, Customer Relationship Management, Marketing Research and Research Methodology. Further, she has published more than 20 research articles in reputed international research journals and proceedings of the international research conferences.


Membership of Professional Bodies/Associations

  1. Associate Member, The Chartered Institute of Marketing, UK (2008 – to date)
  2. Member, The Sri Lanka Institute of Marketing, Sri Lanka (2017 – to date)

Research Interests

E-Marketing, Internet Marketing, Social Media Marketing, Customer Relationship Management, Technology Management


Current Research Projects

Determinants of Cloud Computing Adoption by Small and Medium-sized Enterprises in Sri Lanka: An Integrated TAM-TOE Framework


Recent Publications

ARTICLES IN INDEXED/ PEER-REVIEWED JOURNALS

  1. T.C Gamage and F.J Ahsan (2014). Rethinking Market Orientation in the Internet-mediated Environment, International Journal of Research in Management and Social Science, ISSN: 2322-0899, 2(1/II), pp.130-140.
  2. T.C Gamage and F.J Ahsan (2014). Perceived Value of Online Services: Scale Validation and Managerial Implications, Colombo Business Journal, ISSN: 1800-364x, 5(1), pp.39-51.
  3. T.C Gamage (2017). Digital Natives’ Social Networking Website Use: A Theory of Planned Behaviour Perspective, ITMSOC Transactions on Information Technology Management, 2, pp.18-27.

FULL PAPERS IN CONFERENCE PROCEEDINGS

  1. T.C Gamage and Dhammika Abeysinghe, “Strategy for achieving Ecological Sustainability while improving Business Performance: A Field Study in Textile & Clothing Industry”, Proceedings of International Conference on Business and Information, University of Kelaniya, Sri Lanka, June 4th, 2010
  2. T.C Gamage and F.J Ahsan, “Internet Market Orientation towards Sustainable Competitive Advantage: A Conceptual Framework”, Proceedings of 7th International Research Conference on Management and Finance, University of Colombo, Sri Lanka, December 14th, 2012
  3. T.C Gamage and F.J Ahsan, “Internet Market Orientation towards Customer Perceived Value: A Conceptual View”, Proceedings of 4th International Symposium on Business and Management, University of Kitakyushu, Japan, April 3rd - 5th, 2013
  4. T.C Gamage and F.J Ahsan, “An Evaluation of the Performance of Sri Lankan Hotel Websites: A Customer Perspective”, Proceedings of International Conference on Hospitality and Tourism, The International Institute of Knowledge Management, Sri Lanka, October 28th – 29th, 2013
  5. T.C Gamage and F.J Ahsan, “Discovering Perceived Value of Online Retailing”, Proceedings of 2nd International Conference on Marketing, The International Institute of Knowledge Management, Sri Lanka, February 25th – 26th, 2014
  6. T.C Gamage and F.J Ahsan, “Tourists’ Use of Hotel Websites: Is the Internet a Critical Marketing Tool?”, Proceedings of International Conference on Digital Marketing, The International Institute of Knowledge Management, Sri Lanka, June 3rd – 4th, 2014
  7. T.C Gamage and F.J Ahsan, “Internet-mediated Market Orientation and its Determinants: Empirical Evidence from Sri Lanka”, Proceedings of 3rd Asian Business Research Conference, Asian Society of Management and Marketing Research in collaboration with INSEAD Business School, United Arab Emirates, September 15th – 16th, 2014
  8. T.C Gamage and F.J Ahsan, “Market Orientation and Customer Perceived Value in the Internet-mediated Environment: Is Information-based Value Creation a Missing Link? Empirical Evidence from Hotel Industry in Sri Lanka”, Proceedings of 2nd International Conference on Hospitality and Tourism Management, The International Institute of Knowledge Management, Sri Lanka, October 7th – 8th, 2014
  9. T.C Gamage and F.J Ahsan, “Tourists’ Behavior in Online Booking: Empirical Evidence from Hotel Industry in Sri Lanka”, Proceedings of 4th International Conference on Application of Information and Communication Technology and Statistics in Economy and Education, University of National and World Economy, Sofia, Bulgaria, October 24th – 25th, 2014
  10. T.C Gamage and F.J Ahsan, “Does Internet-mediated Market Orientation Influence Information-based Value Creation? Empirical Evidence from the Hotel Industry in Sri Lanka”, Proceedings of 7th International Research Conference on Management and Finance, University of Colombo, Sri Lanka, December 19th, 2014
  11. T.C Gamage, “Digital Natives’ Social Networking Website Use: A Theory of Planned Behaviour Perspective”, Proceedings of 1st Technology Innovation Management and Engineering Science International Conference, Mahidol Uniiversity, Thailand, November 28th – 30th, 2016
  12. T.C Gamage and H.M.S. Priyanath, “Determinants of Cloud Computing Adoption by SMEs in Sri Lanka”, Proceedings of 8th International Conference of Asian Academy of Applied Business, Universiti Malaysia Sabah, Malaysia, December 20th – 22nd, 2017

ABSTRACTS

  1. T.C Gamage and F.J Ahsan, “An Evaluation of the Efficacy of Sri Lankan Hotel Websites: An Industry Perspective”, Proceedings of 4th International Symposium, Sabaragamuwa University of Sri Lanka, Sri Lanka, January 11th – 12th, 2013
  2. T.C Gamage and F.J Ahsan, “Internet-mediated Market Orientation towards Customer Perceived Value: Empirical Evidence from Hotel Industry in Sri Lanka”, Proceedings of Research Forum, Staff Development Center, University of Kelaniya, Sri Lanka, January 12th, 2015
  3. T.C Gamage and F.J Ahsan, “Internet-mediated Market Orientation and Customer Perceived Value: Role of Information-based Value Creation”, Proceedings of Annual Research Sessions, Faculty of Graduate Studies, University of Colombo, Sri Lanka, October 25th, 2015
  4. T.C Gamage and F.J Ahsan, “Internet, Market Orientation and Customer Perceived Value: An Integration and Empirical Examination”, Proceedings of 5th Annual Research Session, Sabaragamuwa University of Sri Lanka, Sri Lanka, February17th, 2016
  5. J.A.R Madushan and T.C Gamage, “Impact of Personality Traits on Work Life Balance: Empirical Evidence form the Non-banking Finance Sector in Sri Lanka”, Proceedings of 1st Intradisciplinary Conference of Management Researchers, Sabaragamuwa University of Sri Lanka, Sri Lanka, August 8th - 10th, 2016
  6. K.N.S Jayasekara and T.C Gamage, “The Impact of Personality Traits on Sales Performance: Empirical Evidence from the Advertising Industry in Sri Lanka”, Proceedings of 1st Intradisciplinary Conference of Management Researchers, Sabaragamuwa University of Sri Lanka, Sri Lanka, August 8th - 10th, 2016
  7. V. Gamage and T.C Gamage, “Determinants of Consumers’ Attitude towards Viral Marketing Practices in Private Higher Education Sector in Sri Lanka”, Proceedings of 2nd Interdisciplinary Conference of Management Researchers, Sabaragamuwa University of Sri Lanka, Sri Lanka, October 19th – 21st, 2017

AWARDS AND ACADEMIC DISTINCTIONS

  1. Best Paper Award, 8th International Conference of Asian Academy of Applied Business, 2017, Malaysia
  2. Best Paper Award, 1st Technology Innovation Management and Engineering Science International Conference, 2016, Thailand
  3. Best Student Paper Award, 2nd International Conference on Marketing, 2014, Sri Lanka
  4. Best Paper Award, 1st International Conference on Digital Marketing 2014, Sri Lanka
  5. Best Presentation Award, 1st International Conference on Digital Marketing 2014, Sri Lanka
  6. Best Presenter in the Research Forum organized by Staff Development Center, University of Kelaniya, 2014, Sri Lanka

EDITORIAL WORKS

  • A Reviewer of the 1st Intradisciplinary Conference of Management Researchers (ICMR) organized by the Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 9th - 10th August 2016
  • A Reviewer of the 6th International Conference of Sabaragamuwa University of Sri Lanka (ICSUSL) organized by Sabaragamuwa University of Sri Lanka, 3rd - 5th May 2017
  • A Member of the Editorial Board 6th International Conference of Sabaragamuwa University of Sri Lanka (ICSUSL) organized by Sabaragamuwa University of Sri Lanka, 2nd – 5th May 2017
  • A Member of the Scientific Committee of the 2nd Interdisciplinary Conference of Management Researchers (ICMR) jointly organized by the Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Northern Arizona University and Universiti Teknologi MARA, 19th – 22nd October, 2017
  • A Reviewer of the International Interdisciplinary ICT Practise Conference 2017 (IIPC2017) organized by the Center of Technology, Mobile and Computing, Ipho, in collaboration with Universiti Teknologi MARA, Malaysia, 6th - 8th November, 2017
  • A Member of the International Committee of the 2nd Technology Innovation Management and Engineering Science International Conference organized by Mahidol University, Thailand, 20th – 21st November, 2017
  • A Member of the Editorial Board of World Journal of Business Studies
  • A Reviewer of the International Symposium on Agriculture and Environment 2018 organized by the Faculty of Agriculture, University of Ruhuna, 17th January 2018
  • A Member of the Scientific Committee of the 7th International Virtual Conference 2018 (ICTIC 2018) organized by the Faculty of Management Science and Informatics, University of Zilina, Slovakia, 2nd - 7th April 2018
  • A Reviewer of the 3rd Wayamba International Conference (WinC) organized by Wayamba University of Sri Lanka, 24th - 25th August 2018
  • A Member of the Scientific Committee of the 3rd Interdisciplinary Conference of Management Researchers (ICMR) jointly organized by the Faculty of Management Studies, Sabaragamuwa University of Sri Lanka and Faculty of Economics and Management, Universiti Putra Malaysia, 23rd - 25th October 2018
  • A Reviewer of the Colombo Business Journal published by the Faculty of Management & Finance, University of Colombo
  • A Reviewer of the Journal of Management Matters published by the Faculty of Management Studies, Rajarata University of Sri Lanka