Sanduni Dilanka Piumali is a Lecturer in Marketing attached to the Department of Marketing Management, Sabaragamuwa University of Sri Lanka. She obtained her first degree, BSc. (Special) in Marketing Management from the University of Sri Jayewardenepura with first-class in 2017. Then she obtained an MBA in Marketing from the University of Colombo in 2021.

She joined the Department of Marketing Management in 2017 and currently teaches undergraduate and also works as a visiting lecturer at the Open University of Sri Lanka.

• Associate Member of the Sri Lanka Institute of Marketing (AMSLIM)      

• Consumer Behaviour

• Services Marketing

• Tourism Marketing

• Sales Management

• Self Service Technologies

Indexed and Peer Reviewed Journals 

• Piumali, PLGSD, Rathnayake, DT. 2017. “Factors Affecting Consumer Conformity Behavior in Virtual Communities; With Special Reference to Generation “Y” in Sri Lanka” published in SEUSL Journal of Marketing, Vol. 2, No. 2.
• Piumali, PLGSD, WDCP De Silva 2020 “Customer Adoption of Online Grocery Shopping in Colombo District, Sri Lanka”, published on JBM Journal of Business Management, Vol. 3, No. 2.

Conferences Proceedings

• Piumali, PLGSD. 2017 “Consumer Conformity Behavior in Virtual Communities; a Study of Generation “Y” consumers in Sri Lanka”, presented at the 15^th Open University Research Session – OURS 2017 of the Open University of Sri Lanka.
• Piumali, PLGSD. 2018 “Factors Affecting on Green Purchase Intention of Sri Lankan Market”, the International Conference on Multidisciplinary Research – Theveli 2018 of the Maldives National University, Maldives.
• Piumali, PLGSD. 2019 “Factors Affecting Online Grocery Shopping Adoption of Colombo District Customers in Sri Lanka”, presented at the International Conference on Multidisciplinary Research – Theveli 2019 of the Maldives National University.
• Piumali, PLGSD, 2020 “The Impact of Technology Readiness on Customer Adoption Intention in Mobile Banking Applications”, presented at the 10^th Annual Research Session – ARS 2020 of the Sabaragamuwa University of Sri Lanka.
• Liyanage, LHD, Piumali, PLGSD, Rathnayake TH, 2020 “Determinants of Consumers’ Selection of Supermarkets for Grocery Shopping; Empirical Evidence from Western Province, Sri Lanka”, presented at the International Conference on Marketing Management – ICMM 2020 of the Open University of Sri Lanka.
• Liyanage, LHD, Piumali, PLGSD, 2020 “A Study on Factors Influencing Consumers’ Selection of a Supermarket for Grocery Shopping: With Special Reference to Western Province, Sri Lanka”, published at the Management Undergraduate Research Session – MURS 2020 of the Sabaragamuwa University of Sri Lanka.
• Piumali, PLGSD, Hettiarachchi, HSS, 2021 “A Study on Factors Influencing Brand Reputation: With Special Reference to Franchised Fast-Food Restaurants in Colombo District” published at the International Conference on Business Research – ICBR 2021 of the University of Moratuwa.
• Hansika, PMJK, Piumali, PLGSD, 2021 “Impact of E-Lifestyle Aspects on Facebook Advertising Avoidance: Special Reference to Generation Y Consumers in Western Province, Sri Lanka”, published at the Management Undergraduate Research Session – MURS 2021 of the Sabaragamuwa University of Sri Lanka.
• Lakmali, KPH, Piumali, PLGSD, 2021 “Factors Influencing on Consumers’ Purchase Intention of Life Insurance: With Special Reference to Generation Y Consumers in Western Province, Sri Lanka”, published at the Management Undergraduate Research Session – MURS 2021 of the Sabaragamuwa University of Sri Lanka.
• Wijerathne GV, Piumali, PLGSD, 2021 “The Effect of Celebrity Endorsement on Purchase Intention: With Special Reference to Mobile Telecommunication Industry in Sri Lanka”, published at the Management Undergraduate Research Session – MURS 2021 of the Sabaragamuwa University of Sri Lanka.
• Basnayake BMAT, Piumali, PLGSD, 2021 “Impact of Content Marketing on Consumers’ Purchase Intention: With Special Reference to Generation Y Consumers in Sri Lanka”, published at the Management Undergraduate Research Session – MURS 2021 of the Sabaragamuwa University of Sri Lanka.
• Layani BMR, Piumali, PLGSD, 2021 “Impact of Micro-Influencers on Customers’ Behavioral Intention: With Special Reference to Food Influencers on Instagram”, published at the Management Undergraduate Research Session – MURS 2021 of the Sabaragamuwa University of Sri Lanka.
• Eashani LLWI, Piumali, PLGSD, 2021 “Factors Influencing Consumer Choice Behaviour towards Energy-Efficient Household Appliances: Empirical Evidence from Western Province, Sri Lanka”, published at the Management Undergraduate Research Session – MURS 2021 of the Sabaragamuwa University of Sri Lanka.
• Layani BMR, Piumali, PLGSD, 2021 “Effect of Food Influencers on Customers’ Behavioral Intention: With Special Reference to Instagram”, published at the 1st International Research Symposium on Management (IRSM 2021), Rajarata University of Sri Lanka.

Book Reviews

• De Silva, W.V., Rathnasiri, M.S.H. & Piumali, P.L.G.S.D. (2023). Book Review: Advertising and Promotion: An Integrated Marketing Communication Perspective, George E. Belch, Michael E. Belch, and Keyoor Purani (McGraw Hill Education (India) Private Limited, Special Indian Edition (2023); Pages: 1016). Asian Journal of Management Studies, 3(1), 103-106,https://doi.org/10.4038/ajms.v3i1.62

Industrial /National Researches

• Team member of Exploring Opportunities for Improving Micro Finance Facilities in Sri Lanka for Peoples Bank (2017).
• Team member of “Exploring Strategic Economic Enabling Opportunities to Develop Effective Financial Products in Sri Lanka” for Peoples Bank (2017)
• Team member of A study on Strategic Directions and Terms of reference for Country Branding for the Export development board (2017)

• Short Course in Marketing Management (Batch 07), Faculty of Management Studies, The Open University of Sri Lanka in 2022

Editorial Board Member

• Member of the Editorial Board of the 5^th Interdisciplinary Conference of Management Researchers (ICMR 2020), Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. (2020)
• The editorial assistant, South Asian Journal of Marketing (2020-2022)
• The editorial assistant, Asian Journal of Management Studies, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. (2021,2022)

Reviewer

• Reviewer of the 3rd Management Undergraduates’ Research Session (MURS), Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. (2021)
• Reviewer of the 4th Management Undergraduates’ Research Session (MURS), Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. (2022)
• Reviewer, Asian Journal of Marketing Management (AJMM), Volume 01 Issue 01, University of Sri Jayewardenepura (2022)

University Level

• Secretary of 1^st Management Undergraduate Research Session (MURS 2019), Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. (2019)
• Session Coordinator of 4^th Interdisciplinary Conference of Management Researchers (ICMR 2019), Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. (2019)
• Evaluator of Student Entrepreneurship Day 2019, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. (2019)
• Panelist in Inter School Debate Competition, Marketing Day 2019 organized by the Department of Marketing Management, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. (2019)
• Member of University Business Linkage Cell, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. (2019)
• Event Coordinator – Marketing Day 2019, Department of Marketing Management, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. (2019)
• Student Mentor - Department of Marketing Management, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. (2018- to date)
• Student Counsellor of the Sabaragamuwa University of Sri Lanka. (2019,2020)
• Member of Quality Assurance Cell, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. (2020)
• Member of Student Welfare Society, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. (2020)
• Coordinating Secretary of the 5^th Interdisciplinary Conference of Management Researchers (ICMR 2020), Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. (2020)
• Coordinating Secretary of the 5^th Management Undergraduate Research Session (MURS 2019), Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. (2023)

National Level

• Visiting Lecturer of Graduate Training Program organized by the Sri Lankan Government (2020) (Basic Marketing)

• Principles of Management
• Principles of Marketing
• Business Statistics
• Marketing Management
• Managerial Economics
• Consumer Behaviour
• Fine Arts of Marketing Management
• Sales Management
• Creative Marketing
• Customer Relationship Management