Warunika N. Hettiarachchi is a Lecturer attached to the Department of Marketing Management, Sabaragamuwa University of Sri Lanka. In 2016, she obtained her BSc. (Special) in Marketing Management from the University of Sri Jayewardenepura with first-class honours. She obtained a Master of Business Administration (MBA) from the Postgraduate Institute of Management (PIM), University of Sri Jayewardenepura, in 2021. She joined the Department of Marketing Management in 2018 as a temporary lecturer and was promoted to a lecturer (probationary) in 2020. She started her academic career in 2017 as a Research Assistant at University of Sri Jayewardenepura. She later worked as a Temporary Tutor at the Department of Industrial Management, Faculty of Applied Sciences, Wayamba University of Sri Lanka, prior to her SUSL appointment. Currently, she works as a visiting faculty in local Universities.

She has been an Associate Member of Sri Lanka Institute of Marketing (SLIM) since 2017. She obtained Advanced Diploma in Management Accounting from Chartered Institute of Management Accounting (CIMA-UK) and Certificate in Digital Marketing from Asia Pacific Institute of Digital Marketing (APIDM) in 2022.

Her research interests are Hospitality & Tourism Management, Green Marketing, Consumer Behaviour, Consumer Psychology, Digital Marketing and Human Resource Management. She has published many research articles in recognised journals and presented at several local and international conferences. She has been awarded several times for her outstanding research performance.

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Associate Member of Sri Lanka Institute of Marketing (SLIM)

Hospitality & Tourism Management, Green Marketing, Consumer Behaviour, Consumer Psychology, Digital Marketing and Human Resource Management

1. Hettiarachchi W.N., & Lakmal H.M.A., (2018). The Impact of Perceived Value on Satisfaction of Adventure Tourists: With Special Reference to Sri Lankan Domestic Tourists, Colombo Business Journal, 09(1), 80-107

2. Thalgaspitiya, U.K., & Hettiarachchi, W.N. (2018). Development of a Conceptual Model for Generation Gap and Shopping Enjoyment. International Journal of Innovative Research in Multidisciplinary Field, 4(6), 92-96

3. Ranmali, K.T.A.Y., Thalgaspitiya, U.K., & Hettiarachchi, W.N. (2019) Antecedents of job satisfaction: Study among banking employees of Southern Province, Sri Lanka, International Journal of Financial Management and Economics, 2(1), 35-39

4. Kularathne, H.M.R.D., Thalgaspitiya, U.K., & Hettiarachchi, W.N. (2019). The Impact of Leadership Styles of Supervisors on Employee Performance of Non-Executive Employees: Special Reference to Tile Industry in Western Province, Sri Lanka, International Journal of Creative and Innovative Research in All Studies, 1(9), 1-8

5. Hettiarachchi, W.N. (2020). Ecological Intelligence towards Ecological Behaviour, International Journal of Creative and Innovative Research in All Studies, 3(5), 64-73

6. Rathnasiri, S., & Hettiarachchi, W.N. (2020). A Systematic Review on Perceived Service Quality and Customer Satisfaction in Fast Food Industry, International Journal of Advances in Engineering and Management, 2(8), 203-210

7. Bandara, T.P., Thalgaspitiya, U.K., & Hettiarachchi, W.N. (2022). Generation gap, gender and shopping enjoyment of shopping mall visitors in Western province Sri Lanka, Asian Journal of Marketing Management, 1(2), 1-29

8. De Silva, V.W., & Hettiarachchi, W.N. (2023).  Book review: Kevin Lane Keller and Vanitha Swaminathan (2020). Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5^th edition, Pearson Education Limited, ISBN 978-0-13-489249-8, Asian Journal of Marketing Management, 2(2), 114-117

1. Hettiarachchi W.N., Lakmal H.M.A. (2017). The Impact of Perceived Value on Satisfaction of Adventure Tourists: With Special Reference to Sri Lankan Domestic Tourists. 12^th International Research Conference on Management and Finance (IRCMF), University of Colombo

2. Sandaruwan, P.N., Thalgaspitiya, U.K., & Hettiarachchi, W.N. (2018). The Green Road to Environmental Performance (Study of Private Banking Sector in Colombo District, Sri Lanka), International Conference on Sustainable Human Resource Management – Practices, Policies & Perspectives in South Asia organizing by University of Hyderabad, India

3. Bandara, T.P., Thalgaspitiya, U.K., & Hettiarachchi, W.N. (2019). The Generation Gap and Enjoyment of Shopping Experience: An Empirical Investigation of Shopping Malls in Western Province, Sri Lanka, 2^nd Asia Conference on Business and Economic Studies (ACBES), Vietnam

4. Hettiarachchi W.N. (2021). Self-Gifting: Study of Shopping Behaviours and Post-Purchase Regret with the Presence of Self-Gifting Motivations, 8^th International Conference in the Series of Youth 2025, Jaipur, India

5. Madhuwanthi K.D.B.N., Buddika, H.A.M., & Hettiarachchi W.N. (2022). Conceptualizing the Influence of In-Store Environmental Cues on Store Loyalty: With Reference to Supermarket Customers, 3^rd International Conference on Marketing Management (ICMM 2022)

Conferences Publications – Extended Abstracts 

1. Nadeeshani, S.C.S., & Hettiarachchi W.N. (2022). Consumer Reviews Toward Online Purchase Intention of Beauty Care Products: Special Reference to Millennials in Southern Province, Sri Lanka. Proceedings of 4^th Management Undergraduates’ Research Session in Collaboration with Young Scientists Forum (MURS 2022), November 2022        

2. Ukwatta S.D., & Hettiarachchi W.N. (2022). Impact of Facebook User-Generated Content towards Online Purchase Intention: Empirical Evidence from Franchise Fast-Food Industry in Colombo District, Sri Lanka. Proceedings of 4^th Management Undergraduates’ Research Session in Collaboration with Young Scientists Forum (MURS 2022), November 2022   

3. Tharaka B.H., & Hettiarachchi W.N. (2022). Antecedents toward Continuance Intention to Play Mobile Game Apps among Gen Z Users in Sri Lanka. Proceedings of 4^th Management Undergraduates’ Research Session in Collaboration with Young Scientists Forum (MURS 2022), November 2022         

4. Damayanthi, K.G.I., & Hettiarachchi W.N. (2022). Impact of Instagram Micro Influencer Marketing on Consumer Brand Engagement for Cosmetic Products in Western Province, Sri Lanka. Proceedings of 4^th Management Undergraduates’ Research Session in Collaboration with Young Scientists Forum (MURS 2022), November 2022        

5. Madhubhashini G.L.N., & Hettiarachchi W.N. (2022). Green Attributes Elicit Revisit Intention in Domestic Guests: A Study from Green Resorts in Sri Lanka. Proceedings of 4^th Management Undergraduates’ Research Session in Collaboration with Young Scientists Forum (MURS 2022), November 2022                

Conferences Publications – Abstracts  

1. Wetthesinghe D.S., Hettiarachchi W.N., & Lakmal H.M.A. (2018). Impact of Destination Brand Experience on Revisit Intention: Comparative Study for Two Adventure Tourism Destinations in Sri Lanka. Proceedings of 6^th International Conference on Marketing, Vietnam.        

2. Hettiarachchi W.N., Liyanage L.S.N., & Rathnasiri M.S.H. (2019). Online Purchase Behavior of Apparel Products in Sri Lanka: An Application of the Theory of Planned Behaviour. Proceedings of 4^th Interdisciplinary Conference of Management Researchers (ICMR)          

3. Rathnasiri M.S.H., & Hettiarachchi W.N. (2019). A Systematic Literature Review on Perceived Service Quality and Customer Satisfaction in Fast Food Industry. Proceedings of 4^th Interdisciplinary Conference of Management Researchers (ICMR)      

4. Hettiarachchi W.N. (2021). Do Demographics Alter Perceived Value and Satisfaction in Adventure Tourism?. Proceedings of Middle-East International Conference on Contemporary Scientific Studies-V, Ankara, Turkey

5. Hettiarachchi W.N., & Galahitiyawe N.W.K. (2021). Conceptualizing the Impact of Social Norms and Moderation of Emotional Intelligence on Norm Activation Theory. Proceedings of International Paris Conference on Social Sciences-VI, Paris, France

6. Fernando, A.S., & Hettiarachchi W.N. (2021). Consumer Trust and Outsourcing Intention of Weddings: Reference to Event Management Industry of Sri Lanka. Proceedings of International Paris Conference on Social Sciences-VI, Paris, France

7. Gayani, R.M., & Hettiarachchi W.N. (2021). Antecedents of Art and Crafts Facebook fan Page Loyalty in Sri Lanka. Proceedings of International Level Research Summit “AVLOKAN”, India        

8. Karunarathna, M. P., & Hettiarachchi W.N. (2021). Determinants of Service Innovations: A study among Sri Lankan Sports Federations. Proceedings of 6^th International “Communication in the New World”, Congress    

9. Hettiarachchi W.N., & Galahitiyawe N.W.K. (2021). Consumer Altruistic Behavior as Key Drive of Pro-Environmental Purchasing Behavior: A Norm Activation Theory Perspective. Proceedings of 6^th Interdisciplinary Conference of Management Researchers (6^th ICMR)     

10. Buddika H.A.M., & Hettiarachchi W.N. (2021). Impact of Religiosity and Spirituality towards Green FMCG Purchasing Behaviour: With Special Reference to the Western Province, Sri Lanka. Proceedings of 3^rd Management Undergraduates’ Research Session in Collaboration with Young Scientists Forum (MURS 2021), January 2022

11. Ramanayaka R.L.S., & Hettiarachchi W.N. (2022). Impact of Greenwashing Labels on Customer Perception towards Green FMCG Products: With Special Reference to the Western Province, Sri Lanka. Proceedings of 3^rd Management Undergraduates’ Research Session in Collaboration with Young Scientists Forum (MURS 2021), January 2022       

12. Hettithantri N., & Hettiarachchi W.N. (2022). Impact of Customer Trust Repair Efforts on Post-Encounter Trust for Negative Publicity: Reference to Milk Powder Customers in Sri Lanka. Proceedings of 3^rd Management Undergraduates’ Research Session in Collaboration with Young Scientists Forum (MURS 2021), January 2022

13. Ketawalage K.C.D., & Hettiarachchi W.N. (2022). Antecedents of Customers’ Purchase Intention towards Hybrid Cars: An Empirical Study in Kandy District, Sri Lanka. Proceedings of 3^rd Management Undergraduates’ Research Session in Collaboration with Young Scientists Forum (MURS 2021), January 2022        

14. Madhuwanthi K.D.B.N., & Hettiarachchi W.N. (2022). Impact of Store Environmental Cues on Customer Loyalty: With Special Reference to the Supermarkets in Western Province, Sri Lanka. Proceedings of 3^rd Management Undergraduates’ Research Session in Collaboration with Young Scientists Forum (MURS 2021), January 2022

15. Rathnayake R.M.C.H., & Hettiarachchi W.N. (2022). Impact of Consumer Ethnocentrism towards Purchase Intention of Sri Lankan Batik Clothes. Proceedings of 3^rd Management Undergraduates’ Research Session in Collaboration with Young Scientists Forum (MURS 2021), January 2022

16. Kulasinghe R.M.C., & Hettiarachchi W.N. (2022). Factors Affecting on Consumers’ Online Purchase Intention of Personalized Apparel in Western Province, Sri Lanka. Proceedings of 3^rd Management Undergraduates’ Research Session in Collaboration with Young Scientists Forum (MURS 2021), January 2022        

17. Malshani H.I., & Hettiarachchi W.N. (2022). Selecting Local Sourcing Suppliers in Apparel Industry, Sri Lanka. Proceedings of 5^th International Aegean Symposium on Social Sciences & Humanities, February 2022       

18. Buddika H.A.M., & Hettiarachchi W.N. (2022). Conceptualizing the Impact of Religiosity and Spirituality toward Green FMCG Purchasing Behaviour. Proceedings of 2^nd Ahi Evran International Conference on Scientific Research, October 2022                   

Special Issue – Abstract 

Hettiarachchi W.N., Galahitiyawe N.W.K., Jayawardana A.K.L. (2021). Social Norms and Emotional Intelligence towards Pro-environmental Purchasing Behaviour: An Extension to Norm Activation Theory Perspective. Reflecting Reality through Research – Research report 2015-2020, Postgraduate Institute of Management   

1. Thalgaspitiya, U.K., & Hettiarachchi, W.N.  (2018). Women Career Aspirations: Study among Management Undergraduates of Sri Lanka. Gupta, M. (Ed.). International Views on Women’s Condition in 21^st Century. ISBN- 978-81-935639-7-7

2. Sandaruwan, P.N., Thalgaspitiya, U.K., & Hettiarachchi, W.N. (2020). The Green Road to Environmental Performance: A Study of Private Banking Sector in Colombo District, Sri Lanka. Vanka S. (Eds.). Sustainable Human Resource Management, Transforming Organizations, Societies and Environment (pp. 289-305). Springer Nature Singapore Pte Ltd.

3. Hettiarachchi, W.N. (2021). Self-Gifting: Study of Shopping Behaviours and Post-Purchase Regret with the Presence of Self-Gifting Motivations. Envisioning Business for a Better Tomorrow: Innovate, Integrate, Impact (pp. 89-99). Bloomsbury India.

1. Outstanding Paper Award for Consumer Altruistic Behavior as Key Drive of Pro-Environmental Purchasing Behavior: A Norm Activation Theory Perspective at 6^th Interdisciplinary Conference of Management Researchers (6^th ICMR), December 2021 

2. Best Presenter Award  for Impact of Religiosity and Spirituality towards Green FMCG Purchasing Behaviour: With Special Reference to the Western Province, Sri Lanka at 3rd Management Undergraduates’ Research Session in Collaboration with Young Scientists Forum (MURS 2021), January 2022

3. Best Presenter Award  for Factors Affecting on Consumers’ Online Purchase Intention of Personalized Apparel in Western Province, Sri Lanka at 3rd Management Undergraduates’ Research Session in Collaboration with Young Scientists Forum (MURS 2021), January 2022 

4. Best Extended Abstract Award for Consumer Reviews Toward Online Purchase Intention of Beauty Care Products: Special Reference to Millennials in Southern Province, Sri Lanka at 4^th Management Undergraduates’ Research Session in Collaboration with Young Scientists Forum (MURS 2022), November 2022

5. Best Extended Abstract Award for Impact of Facebook User-Generated Content towards Online Purchase Intention: Empirical Evidence from Franchise Fast-Food Industry in Colombo District, Sri Lanka at 4^th Management Undergraduates’ Research Session in Collaboration with Young Scientists Forum (MURS 2022), November 2022 

6. Best Extended Abstract Award for Antecedents toward Continuance Intention to Play Mobile Game Apps among Gen Z Users in Sri Lanka at 4^th Management Undergraduates’ Research Session in Collaboration with Young Scientists Forum (MURS 2022), November 2022 

Financial Accounting

Principals of Marketing

Macro Economics

Human Resource Management

Management Accounting

Sales Management

Agriculture Marketing

Brand Management

Creative Marketing

Retail Marketing

E-Marketing

Marketing Management