Sabaragamuwa University of Sri Lanka

  1. Profile

SUSL Staff Directory

Mrs. Mrs. M.S.H. Rathnasiri

Position: Lecturer

shanika@mgt.sab.ac.lk

Qualifications

  • Master of Business Administration (MBA) -  Postgraduate Institute of Management (PIM), University of Sri Jayewardenepura, Sri Lanka 
  • MSc in Business and Organizational Psychology - Coventry University, United Kingdom 
  • BSc (Special) Marketing Management - Department of Marketing Management, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka 
  • The Induction Programme of the Academic Staff 2021/2022 (Merit Pass), The Staff Development Centre, Sabaragamuwa University of Sri Lanka 
  • Diploma in Digital Marketing - Sri Lanka Institute of Marketing (SLIM)
  • Certificate in Professional Training on English Medium Teaching (Teaching Knowledge Test – TKT CLIL) - University of Cambridge
  • Completed the 120-hour Practitioner Training in Neuro-Linguistic Programming at the International Institute of Training & Coaching (IITC) (Pvt) Ltd. and the American Board of NLP (ABNLP)
  • Certificate in English (Distinction Pass) - External Degree Programmes and Extension Services Unit, Sabaragamuwa University of Sri Lanka

Profile

Shanika Rathnasiri is a Lecturer at the Department of Marketing Management, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. She obtained her BSc (Special) Degree in Marketing Management from the Department of Marketing Management, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. Then, she obtained an MSc in Business and Organization Psychology from Coventry University, United Kingdom, and an MBA from the Postgraduate Institute of Management (PIM), University of Sri Jayewardenepura.

Her research interests are consumer behavior, sustainability, services marketing, tourism marketing, retail marketing and consumer psychology. She is pursuing her research work in journal publications while continuously working on collaborative research to widen her contributions to academic and research fields.

She serves as an Associate Editor cum Editorial Assistant of the South Asian Journal of Marketing, published by Emerald Publishing. She is also an editor of the book “Shaping Entrepreneurial Marketing: A South Asian Perspective” by Emerald Publishing. Furthermore, she contributes as an Editor to the Sri Lankan Marketer Magazine, published by the Sri Lanka Institute of Marketing (SLIM). 

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ORCID

 

Membership of Professional Bodies/Associations

  1. Executive Committee Member of the Sri Lanka Institute of Marketing (SLIM) (2025-2026)
  2. Member of the Sri Lanka Institute of Marketing (MSLIM)
  3. Member (Academic) of the American Marketing Association (AMA)
  4. Associate Member of the Chartered Institute of Marketing, UK (ACIM)                                                         

Research Interests

Services Marketing

Consumer Psychology

Retail Marketing

Tourism Marketing

Consumer Behaviour

Sustainability Marketing

Digital Marketing

Research Publication in refereed Journals

  1. Rathnasiri, M.S.H., Kumar, P., Aggarwal, B., Nair, K., and Dewasiri, N.J. (2025) Influences of atmospherics on customer satisfaction and behavioural intentions in the restaurant industry: Evidence from an emerging economy. PLOS ONE 20(4): e0319948. https://doi.org/10.1371/journal.pone.0319948
  2. Rathnasiri, M.S.H., Bulumulla, D.S.K., Buddika, H.A.M., and Sandaruwan, R.M.H.S. (2025). Hedonic and Utilitarian Factors Influencing Consumers' Continuous Intention to Use Multichannel Retailers' Mobile Applications: Evidence from Colombo District, Sri Lanka, Felicitation E-Volume Dedicated to Mr. P.J. Jayathilake. Faculty of Management Studies, Sabaragamuwa University of Sri Lanka. ISBN 978-624-5727-56-8.
  3. Dewasiri, N.J., Kumara, P.K.A., Lakmini Walakumbura, S.H.M., Rathnasiri, M.S.H. and Jayarathne, P.G.S.A. (2024), Impact of mobile money adoption on financial inclusion in Sri Lanka: mediating impact of hedonism, Journal of Money and Business, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JMB-09-2023-0049
  4. Peiris, T.K.A., Jasingha, D., & Rathnasiri M.S.H. (2024). Examining the effect of consumption values on green FMCG purchase behaviour: a focus on the theory of consumption values. Management & Sustainability: An Arab Review. Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MSAR-07-2023-0040
  5. Rathnasiri, M.S.H., Kuruppu, K.A.P.S., Peiris, T.K.A., & De Silva, W.V. (2024). Factors influencing the intention to adopt ridesharing: A developing country perspective, International Journal of Research and Analytical Reviews, 11(1), 191-204. http://doi.one/10.1729/Journal.37887
  6. Rathnasiri, M.S.H., Madushani, K.A.C., Peiris, T.K.A., & Arman, Saleh Md. (2024). “Creative Consumption of Clothing”: Investigating the Determinants of Generation Z Consumers’ Purchase Intention for Upcycled Products, International Journal of Research and Analytical Reviews, 11(1), 205-216.
  7. Rathnasiri M.S.H., Chathurangani, J.K.R.S., De Silva, W.V., & Dewasiri, N.J. (2023). Impact of Perceived Risk on Female Consumers’ Online Purchase Intention: Empirical Evidence from Online Apparel Retail Market in Sri Lanka. Asia Marketing Federation Journal, 3(3), 51-62, https://asiamarketingfederation.org/impact-of-perceived-risk-on-female-consumers-online-purchase-intention-empirical-evidence-from-online-apparel-retail-market-in-sri-lanka/
  8. Rathnasiri, M.S.H., & De Silva, W.V. (2023). The Role of Shopping Values, Cognitive and Affective Evaluations on the Relationship between Store Environment and Store Patronage Intention: A Future Research Agenda. Sri Lanka Journal of Management Studies, 5(1), 100-120, https://sljms.sljol.info/articles/10.4038/sljms.v5i1.109
  9. Rana, S., Udunuwara, M., Dewasiri, N.J., Kashif, M. and Rathnasiri, M.S.H. (2022). Editorial: Is South Asia ready for the next universe – metaverse? Arguments and suggestions for further research, South Asian Journal of Marketing, 3(2), 77-81. https://doi.org/10.1108/SAJM-10-2022-141
  10. Rathnasiri, M.S.H. (2021). Impact of Perceived Service Quality on Customer Satisfaction: With Special Reference to ABC Fast Food Restaurant in Sri Lanka, International Journal of Advances in Engineering and Management, 3(9), 261-267.
  11. Rathnasiri, M.S.H., & Hettiarachchi, W.N. (2020). A Systematic Review on Perceived Service Quality and Customer Satisfaction in Fast Food Industry, International Journal of Advances in Engineering and Management, 2(8), 203-210. 
  12. De Silva, W.V., Rathnasiri, M.S.H., & Piumali, P.L.G.S.D. (2023). Book Review: Advertising and Promotion: An Integrated Marketing Communication Perspective, George E. Belch, Michael E. Belch, and Keyoor Purani (McGraw Hill Education (India) Private Limited, Special Indian Edition (2013); Pages: 1016). Asian Journal of Management Studies, 3(1), 103-106, https://doi.org/10.4038/ajms.v3i1.62
  13. De Silva, W.V., & Rathnasiri, M.S.H. (2023). Book Review: Marketing of Hospitality and Tourism Services, Prasanna Kumar (McGraw Hill Education (India) Private Limited, (2016); 349 pp., ISBN-13: 978-0-07-067057-0, ISBN-10: 0-07-067057-9). South Asian Journal of Tourism and Hospitality, 3(1), 114-119, https://sajth.sljol.info/articles/10.4038/sajth.v3i1.59
  14. Rathnasiri, M.S.H., & De Silva, W.V. (2024). Book Review: Marketing for Tourism, Hospitality & Events: A Global & Digital Approach (2023), 2nd ed., Hudson, S., and Hudson, L., SAGE Publications. South Asian Journal of Tourism and Hospitality, 3(2), 107-114, https://sajth.sljol.info/articles/10.4038/sajth.v3i2.75
  15. Rathnasiri, M.S.H. & Dewasiri, N.J. (2024), "Book review: Marketing 6.0: the future is immersive", Rajagiri Management Journal, 18(4), 342-347. https://doi.org/10.1108/RAMJ-10-2024-332

Published as full paper at the National/International Conferences/Symposium

  1. Wickramasingha, W.M.A.S., & Rathnasiri M.S.H. (2025, February). The Impact of Value Orientation and Self Esteem on Conspicuous Consumption of Luxury Fashion Products: Special Reference to Generation Y in Colombo District, 5th International Conference on Marketing Management, Sri Lanka Institute of Marketing, Colombo 10, Sri Lanka.
  2. Lakmini, L.M.W., Rathnasiri, M.S.H. & De Silva, W.V. (2025, February). Patient-Centric Factors Influencing Behavioural Intention Towards E-health Consultation: Evidence from Colombo District, Sri Lanka, 5th International Conference on Marketing Management, Sri Lanka Institute of Marketing, Colombo 10, Sri Lanka.
  3. Irunika, K.G.N., Rathnasiri, M.S.H. & Buddhika, H.A.M. (2025, February). The Impact of Social and Personal Motives on Consumers’ Attitudes Toward Fashion Renting Adoption: Evidence from Generation Z in Colombo District, Sri Lanka, 5th International Conference on Marketing Management, Sri Lanka Institute of Marketing, Colombo 10, Sri Lanka.
  4. Ranasinghe, D.I.S., Rathnasiri, M.S.H. & Bulumulla, D.S.K. (2025, February). Determinants of Consumers’ Continuance Intention to Accept the Use of E-payments: Evidence from Western Province, Sri Lanka, 5th International Conference on Marketing Management, Sri Lanka Institute of Marketing, Colombo 10, Sri Lanka.
  5. De Seram, H.R.Y., Rathnasiri, M.S.H. & Gunarathna, A.A.D. (2025, February). The Role of Trust as a Mediator between Relative Advantage, eWOM, and Consumer Attitudes toward Online Shopping for Clothing Products: Evidence from Colombo District, Sri Lanka, 5th International Conference on Marketing Management, Sri Lanka Institute of Marketing, Colombo 10, Sri Lanka.
  6. Pankaj et al., "An Exploratory Study to Identify Effects of Blockchain Technology on Organizational Change and Practices," 2023 IEEE Technology & Engineering Management Conference - Asia Pacific (TEMSCON-ASPAC), Bengaluru, India, 2023, pp. 1-8, doi: 10.1109/TEMSCON-ASPAC59527.2023.10531372.
  7. R. Khurana et al., "Machine Learning in Recruitment: Key Research Themes and Future directions," 2023 IEEE Technology & Engineering Management Conference - Asia Pacific (TEMSCON-ASPAC), Bengaluru, India, 2023, pp. 1-5, doi: 10.1109/TEMSCON-ASPAC59527.2023.10531340.
  8. Nisansala, P.H.C., & Rathnasiri M.S.H. (2022, December). Impact of Social Media Marketing on Fast Food Purchase Intention among Generation Y Consumers: With Special Reference to Western Province in Sri Lanka, 3rd International Conference on Marketing Management, Sri Lanka Institute of Marketing, Colombo 10, Sri Lanka.
  9. Swarnika I.A.P., & Rathnasiri M.S.H. (2022, December). Factors Influencing Consumers’ Purchase Intention towards Eco-Friendly Packaged Fast-moving Consumer Goods: With Special Reference to the Western Province in Sri Lanka, 3rd International Conference on Marketing Management, Sri Lanka Institute of Marketing, Colombo 10, Sri Lanka.

Published in abstract/Extended abstract at the National/International Conferences/Symposium

Extended Abstracts

  1. Sandamali D.M.A., & Rathnasiri M.S.H. (2022, November). Factors Affecting Consumers’ Purchase Intention of Health Insurance: With Special Reference to Working Adults in Colombo District, Sri Lanka, 4th Management Undergraduates’ Research Session, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2022.
  2. Dasanayaka, K.D.D.U., & Rathnasiri M.S.H. (2022, November). Effect of Perceived Service Quality on Customer Loyalty: A Study of Online Food Delivery Applications in P2C Service Delivery Platforms in Western Province, Sri Lanka, 4th Management Undergraduates’ Research Session, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka.
  3. Perera, P.R.C., & Rathnasiri M.S.H. (2022, November). Factors affecting Purchase Intention through Omnichannel Approach: Special Reference to Keells Supermarkets in Colombo District, 4th Management Undergraduates’ Research Session, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka.
  4. Madushani, K.A.C., & Rathnasiri M.S.H. (2022, November). Determinants of Purchase Intention for Upcycled Clothing: Special Reference to Generation Z consumers in Sri Lanka, 4th Management Undergraduates’ Research Session, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka.

 

Abstracts

  1. Lakmini, L.M.W., & Rathnasiri M.S.H. (2024, December). Investigating the factors influencing behavioural intention towards E-health Consultation: A patient’s perspective. 14th Annual Research Session (ARS 2024), Sabaragamuwa University of Sri Lanka.
  2. Wickramasingha, W.M.A.S., & Rathnasiri M.S.H. (2024, November). The Impact of Value Orientation and Self-Esteem on Conspicuous Consumption of Luxury Fashion Products: Special Reference to Generation Y in Colombo District, Sri Lanka. 6th Management Undergraduates’ Research Session, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka.
  3. Irunika, K.G.N., & Rathnasiri M.S.H. (2024, November). The Impact of Social and Personal Motives on Consumers’ Attitudes toward Fashion Renting Adoption: Evidence from Generation Z in Colombo District, Sri Lanka. 6th Management Undergraduates’ Research Session, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka.
  4. Madubhashani, L.K.A.P., & Rathnasiri M.S.H. (2024, November). Factors Influencing Sustainable Fashion Avoidance Intention among Millennial Shoppers in Colombo District, Sri Lanka. 6th Management Undergraduates’ Research Session, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka.
  5. Jayasinghe, W.P.H., & Rathnasiri M.S.H. (2024, November). Investigating Consumer Barriers toward Intention to Use Mobile Payment Solutions: An Innovation Resistance Theory Perspective. 6th Management Undergraduates’ Research Session, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka.
  6. De Silva, S.R.M., & Rathnasiri M.S.H. (2024, November). The Influence of External and Internal Motivations on Attitudes toward Waste Separation among Households: Special Reference to Colombo Municipal Council Area. 6th Management Undergraduates’ Research Session, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka.
  7. Gunarathna, M.S.U., & Rathnasiri M.S.H. (2023, December). Determinants of Credit Card Debt Behaviour among Generation Y Consumers in Sri Lanka. 5th Management Undergraduates’ Research Session, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka.
  8. Virajanee, W.M.S., & Rathnasiri M.S.H. (2023, December). Factors affecting Consumers’ Attitudes toward Influencer Live-Streaming Advertisements: Reference to E-Commerce Platforms in Sri Lanka. 5th Management Undergraduates’ Research Session, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka.
  9. Walgamage, E.O., & Rathnasiri M.S.H. (2023, December). The Impact of Short Video Marketing on Consumers' Fashion Clothing Purchase Intention in Sri Lanka: Special Reference to Instagram Reels. 5th Management Undergraduates’ Research Session, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka.
  10. Ariyarathna, K.A.M., & Rathnasiri M.S.H. (2023, December). Navigating the Digital Marketplace: Factors Influencing Women’s Online Purchase Intention of Consumer Electronics in Sabaragamuwa Province, Sri Lanka. 5th Management Undergraduates’ Research Session, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka.
  11. Lakmini, L.M.W., & Rathnasiri M.S.H. (2023, December). Unlocking Tele Healthcare Enigma: Patient-Centric Factors Influencing Behavioral Intention Towards E-health Consultation in Colombo District, Sri Lanka. 5th Management Undergraduates’ Research Session, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka.
  12. Ranasinghe, D.I.S., & Rathnasiri M.S.H. (2023, December). Determinants of Consumers’ Continuance Intention to accept the use of E-payments: Evidence from Western Province, Sri Lanka. 5th Management Undergraduates’ Research Session, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka.
  13. Rathnayake, M.H.S.S., & Rathnasiri M.S.H. (2023, December). The Effects of Hedonic and Utilitarian Values on Consumers' Continuous Intention to Use Multichannel Retailers' Mobile Applications: Evidence from Colombo District. 5th Management Undergraduates’ Research Session, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka.
  14. Gunasinghe, M.M.R.L., & Rathnasiri M.S.H. (2023, December). Effects of Perceived Symbolic Meanings on Consumers’ Attitudes towards Green Clothing: Evidence from Generation Z in Colombo District, Sri Lanka. 5th Management Undergraduates’ Research Session, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka.
  15. De Seram H.R.Y., Gunarathna A.A.D., & Rathnasiri M.S.H. (2023, November). The Role of Trust as a Mediator between Relative Advantage, eWOM, and Consumer Attitudes Towards Online Shopping for Clothing Products in Colombo District, Sri Lanka. Multidisciplinary Research Conference, KAATSU International University (KIU), Sri Lanka.
  16. Wasala, W.M.T.P.B., Gunarathna A.A.D., & Rathnasiri M.S.H. (2023, November). Drivers of Consumers’ Intention to Adopt Credit Cards: Evidence from Colombo District, Sri Lanka. Multidisciplinary Research Conference, KAATSU International University (KIU), Sri Lanka.
  17. Inpas, M.R.M., Gunarathna A.A.D., & Rathnasiri M.S.H. (2023, November). The Effect of Retail Service Quality Dimensions on Customer Satisfaction: An application on supermarket customers in Colombo district, Sri Lanka. Multidisciplinary Research Conference, KAATSU International University (KIU), Sri Lanka.
  18. Rathnasiri M.S.H. (2022, December). Store Environment and Store Patronage Intention: The Role of Shopping Values, Cognitive and Affective Evaluations, PIM Annual Research Conference, Postgraduate Institute of Management, University of Sri Jayewardenepura, Sri Lanka.
  19. Karunarathna, K.S.S.N., Dewasiri, N.J., Saini. A., & Rathnasiri, M.S.H. (2022, November). The Role of Health-Related Perceptions on Mobile Payment Adoption: Evidence from the Mobile Banking Industry in Sri Lanka, 7th Interdisciplinary Conference of Management Researchers, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka.
  20. Nisansala, P.H.C., & Rathnasiri M.S.H. (2022, November). Impact of Social Media Marketing on Fast Food Purchase Intention among Generation Y Consumers: With Special Reference to Western Province in Sri Lanka, 3rd CINEC International Research Symposium, CINEC Campus, Malabe, Sri Lanka.
  21. Kuruppu, K.A.P.S., & Rathnasiri M.S.H. (2022, November). Determinants of Ridesharing Behaviour among Users: Evidence from Colombo District, Sri Lanka, 3rd CINEC International Research Symposium, CINEC Campus, Malabe, Sri Lanka.
  22. Senanayake, H.G.M.H., & Rathnasiri M.S.H. (2022, November). The Effect of Big Five Personality Traits on Brand Evangelism: Evidence from Gen Z Smartphone Users in Sri Lanka, 3rd CINEC International Research Symposium, CINEC Campus, Malabe, Sri Lanka.
  23. Nethsarani, T.M.D., & Rathnasiri M.S.H. (2022, November). An Investigation of Consumer’s Online Shopping Intention towards Fashion Items after the Covid-19 Pandemic in Sri Lanka, 3rd CINEC International Research Symposium, CINEC Campus, Malabe, Sri Lanka.
  24. Sathru K.D., & Rathnasiri M.S.H. (2022, January). Impact of Service Quality on Customer Satisfaction in the Mobile Telecommunication Industry in Sri Lanka: A Novel Approach using Network and Functional Quality, 3rd Management Undergraduates’ Research Session, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2022.
  25. Chathurangani J.K.R.S., & Rathnasiri M.S.H. (2022, January). Impact of Perceived Risk on Female Consumers’ Online Purchase Intention towards Apparel Products: Evidence from Online Apparel Retail Market in Sri Lanka, 3rd Management Undergraduates’ Research Session, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka.
  26. Pramodinee K.A.N., & Rathnasiri M.S.H. (2022, January). Factors Influencing Intention to Use Mobile Commerce among Generation Y Consumers: With Special Reference to Western Province in Sri Lanka, 3rd Management Undergraduates’ Research Session, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka.
  27. Swarnika I.A.P., & Rathnasiri M.S.H. (2022, January). Factors Affecting Purchase Intention of Eco-Friendly Packaging: With Special Reference to FMCG Products in Western Province, Sri Lanka, 3rd Management Undergraduates’ Research Session, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka.
  28. Rathnasiri, M.S.H., & Hettiarachchi, W.N. (2019, October). A Systematic Literature Review on Perceived Service Quality and Customer Satisfaction in Fast Food Industry. 4th Interdisciplinary Conference of Management Researchers, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka.
  29. Hettiarachchi W.N., Liyanage L.S.N., & Rathnasiri M.S.H. (2019, October). Online Purchase Behavior of Apparel Products in Sri Lanka: An Application of the Theory of Planned Behaviour. 4th Interdisciplinary Conference of Management Researchers, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka.

Chapters and Books of Scholarly Work

  1. Rathnasiri, M. S. H., Dewasiri, N. J., Singh, R., Khan, S., & Soufiene, B. O. (2025). Transforming Healthcare Services in South Asia: Leveraging Blockchain Technology. In Using Blockchain Technology in Healthcare Settings, 63-75, CRC Press.
  2. Rathnasiri, M.S.H., Perera, P.R.C., De Silva, W.V., Jasingha, D., Dewasiri, N.J. (2025). Investigating Consumers’ Purchase Intention Through the Lens of Extended Theory of Planned Behaviour: Omnichannel Retailing Perspective. In: Panditharathna, R., Hyams-Ssekasi, D., Bamber, D. (eds) Contemporary Marketing Solutions. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-74657-4_6
  3. De Silva, W.V., Rathnasiri, M.S.H., Jasingha, D., Fernando, P.D.U. (2025). Understanding Customers’ Intention in Using Omnichannel: Assessing the Moderating Effect of Gender. In: Panditharathna, R., Hyams-Ssekasi, D., Bamber, D. (eds) Contemporary Marketing Solutions. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-74657-4_5
  4. Rathnasiri, M.S.H. (2025). Supply Chain Decarbonisation and its Impact on the Environment and Society. In: Singh, R., Joshi, A., Filho, W.L., Khan, S. (eds) Zero Carbon Industry, Eco-Innovation and Environmental Sustainability. World Sustainability Series. pp. 141 – 158, Springer, Cham. https://doi.org/10.1007/978-3-031-80220-1_9
  5. Dewasiri, N.J., Kaushalya, G.K.K., Rathnasiri, M.S.H., Walakumbura, S.H.M.L., Sood, K., & Ruwandika, J.D.K. (2025). Culture, Corporate Social Responsibility, and Organizational Competitive Performance: Evidence from the Sri Lanka Banking Sector, Green Management: A New Paradigm in the World of Business, Emerald Publishing, pp. 51-66.
  6. Gamage, T.C., Dewasiri, N.J., Gnanapala, A., & Rathnasiri, M.S.H. (2024). ICT Sector Development and its Contribution to Innovation and Economic Growth in South Asia: A Critique, Sergi, B.S., Tiwari, A.K. and Nasreen, S. (Ed.) Modeling Economic Growth in Contemporary India (Entrepreneurship and Global Economic Growth), Emerald Publishing Limited, Leeds, pp. 25-33. https://doi.org/10.1108/978-1-80382-751-320241002
  7. Rathnasiri, M.S.H., Dewasiri, N.J., Kumar, A.A. (2024). Policy Framework and Implementation Strategies for Sri Lanka’s Transition to a Net-Zero Economy. In: Singh, R., Khan, S., Kumar, A., Luthra, S., Chokshi, H. (eds) Net Zero Economy, Corporate Social Responsibility and Sustainable Value Creation. CSR, Sustainability, Ethics & Governance. Springer, Cham. https://doi.org/10.1007/978-3-031-55779-8_3
  8. Mishra, U., Rathnasiri, M.S.H., Dewasiri, N.J. (2024). Net-Zero Economy and Energy Sustainability: A Nepalese Perspective. In: Singh, R., Khan, S., Kumar, A., Luthra, S., Chokshi, H. (eds) Net Zero Economy, Corporate Social Responsibility and Sustainable Value Creation. CSR, Sustainability, Ethics & Governance. Springer, Cham. https://doi.org/10.1007/978-3-031-55779-8_9
  9. Dewasiri, N.J., Salwathura, S.A.M.J., Rathnasiri, M.S.H., Walakumbura, S.H.M.L., Ruwandika, J.D.K., Iddagoda, Y.A. and Sood, K. (2024), "The Moderating Impact of Personality and Demographic Factors on the Relationship Between Work–Life Balance and Well-Being of the Ayurvedic Doctors: Evidence From Sri Lanka", Sharma, R., Bhardwaj, I., Grima, S., Sachdeva, T., Sood, K. and Özen, E. (Ed.) Sustainable Development Goals: The Impact of Sustainability Measures on Wellbeing (Contemporary Studies in Economic and Financial Analysis, Vol. 113A), Emerald Publishing Limited, Leeds, pp. 93-110. https://doi.org/10.1108/S1569-37592024000113A006
  10. Karunarathna, K.S.S.N., Dewasiri, N.J., Rathnasiri, M.S.H., & Singh, R. (2024). What does Artificial Intelligence Powered ChatGPT Bring to Academia?: A Review, In Artificial Intelligence Enabled Management: An Emerging Economy Perspective by De Gruyter Berlin
  11. Dasanayaka, K.D.D.U., Rathnasiri, M.S.H., Jasinghe, D., Dewasiri, N.J., W.A.I.D., Wijerathna. and Singh, N. (2024), Perceived Service Quality and Customer Loyalty: A Study of Online Food Delivery Applications in Platform to Customer (P2C) Service Delivery in Sri Lanka, Singh, N., Kansra, P. and Gupta, S.L. (Ed.) Digital Influence on Consumer Habits: Marketing Challenges and Opportunities, Emerald Publishing Limited, Leeds, pp. 19-36. https://doi.org/10.1108/978-1-80455-342-820241002
  12. Dewasiri, N.J., Karunarathna, K.S.S.N., Rathnasiri, M.S.H., Dharmarathne, D.G. & Sood, K. (2024). Unleashing the Challenges of Chatbots and ChatGPT in the Banking Industry: Evidence from an Emerging Economy, Kumar, N., Sood, K., Özen, E. and Grima, S. (Ed.) The Framework for Resilient Industry: A Holistic Approach for Developing Economies (Emerald Studies in Finance, Insurance, and Risk Management), Emerald Publishing Limited, Leeds, pp. 23-37. https://doi.org/10.1108/978-1-83753-734-120241002
  13. Dewasiri, N.J., Karunarathna, K.S.S.N., Rathnasiri, M.S.H., Sood, K. and Saini, A. (2023). The Role of Health-Related Perceptions on Mobile Payment Adoption: Evidence from the Mobile Banking Industry in Sri Lanka, Sood, K., Balusamy, B. and Grima, S. (Ed.) Digital Transformation, Strategic Resilience, Cyber Security and Risk Management (Contemporary Studies in Economic and Financial Analysis, Vol. 111C), Emerald Publishing Limited, Leeds, pp. 67-86. https://doi.org/10.1108/S1569-37592023000111C004
  14. Dewasiri, N.J., Karunarathne, K.S.S.N., Menon, S., Jayarathne, P.G.S.A. and Rathnasiri, M.S.H. (2023). Fusion of Artificial Intelligence and Blockchain in the Banking Industry: Current Application, Adoption, and Future Challenges, Saini, A. and Garg, V. (Ed.) Transformation for Sustainable Business and Management Practices: Exploring the Spectrum of Industry 5.0, Emerald Publishing Limited, Leeds, pp. 293-307. https://doi.org/10.1108/978-1-80262-277-520231021
  15. Dewasiri, N.J., Pigera, A.K.M., Karunarathne, K.S.S.N. and Rathnasiri, M.S.H. (2023). Financial Services Employee Engagement and Attitude Toward Artificial Intelligence: Evidence From Sri Lanka, Saini, A. and Garg, V. (Ed.) Transformation for Sustainable Business and Management Practices: Exploring the Spectrum of Industry 5.0, Emerald Publishing Limited, Leeds, pp. 231-245. https://doi.org/10.1108/978-1-80262-277-520231017
  16. Dewasiri, N.J., Baker, H.K., Banda, Y.K.W. and Rathnasiri, M.S.H. (2022). The Dividend Decision Model: A Possible Solution for the Dividend Puzzle, Rana, S., Sakshi and Singh, J. (Ed.) Exploring the Latest Trends in Management Literature (Review of Management Literature, Vol. 1), Emerald Publishing Limited, Leeds, pp. 249-267. https://doi.org/10.1108/S2754-586520220000001013
  17. Dewasiri N.J., Karunarathne, K.S.S.N., Saini, A., & Rathnasiri, M.S.H. (2022). Perceived security risk, perceived privacy risk and perceived trust of mobile payments adopters and non-adopters: Impact of COVID-19 Pandemic, G. Singh, V. Garg, & R. Goel (Ed.), Promoting Inclusivity and Diversity Through Internet of Things in Organizational Settings, IGI Global. pp 82-106. https://doi.org/10.4018/978-1-6684-5575-3.ch005

Recognized National/International awards for learning, research and teaching

  1. Awarded as the Best Researcher 2024 of the Faculty of Management Studies in recognition of research excellence in the field of Marketing at the 29th Anniversary, University Day 2025, Sabaragamuwa University of Sri Lanka
  2. Outstanding Paper Award (Consumer Behaviour, Branding and Higher Education Track), 5th International Conference on Marketing Management: ICMM 2025, Sri Lanka
  3. Outstanding Paper Award (Digital Marketing and Social Media Strategies Track), 5th International Conference on Marketing Management: ICMM 2025, Sri Lanka
  4. Outstanding Paper Award (Environment, Sustainability and Ethical Practices in Marketing Track), 5th International Conference on Marketing Management: ICMM 2025, Sri Lanka
  5. Grand Winner, Highest Citations Award (Junior Category), Research Awards 2023, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
  6. Grand Winner, Highest H-Index Award (Junior Category), Research Awards 2023, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
  7. Dean’s Gold Medal for Top-Tier Publications in 2023, Research Awards 2023, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
  8. Grand Winner, Early Career Researcher Award 2022, Research Awards 2022, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
  9. 2nd Runner-up, Dean’s Research Award for the Best Research Performance 2022, Research Awards 2022, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
  10. Best Portfolio Award of the Faculty, Certificate Course in Teaching in Higher Education 2021/2022, Staff Development Centre, Sabaragamuwa University of Sri Lanka, 2023, Sri Lanka
  11. Best Paper Award, PIM Annual Research Conference, Postgraduate Institute of Management, University of Sri Jayewardenepura, 2022, Sri Lanka
  12. Outstanding Paper Award, 7th International Conference of Management Researchers, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, 2022, Sri Lanka

Editor-in-Chief of Journals/Editorial Board Member/Program Chair/Reviewer

Editor-in-Chief of Journals / Editorial Board Member

 

Reviewer

  • A Reviewer of the Agricultural Sciences Undergraduate Research Symposium 2025 (AgSURS 2025) organised by the Faculty of Agricultural Sciences, Sabaragamuwa University of Sri Lanka
  • A Reviewer of the Cogent Business and Management (Q2 / Web of Science): An International Journal published by Taylor & Francis AS
  • A Reviewer of the Learning Organization (Category Quartile: Q2 / Web of Science): An International Journal published by Emerald Group Publishing Ltd.
  • A Reviewer for the Asian Journal of Economics, Business and Accounting.
  • A Reviewer of the 6th Management Undergraduates’ Research Session (MURS 2024) organised by the Faculty of Management Studies, Sabaragamuwa University of Sri Lanka (29th November 2024)
  • A Reviewer of the 9th Interdisciplinary Conference of Management Researchers 2024 (ICMR 2024) organised by the Faculty of Management Studies, Sabaragamuwa University of Sri Lanka (27th November 2024 - 28th November 2024)
  • A Reviewer of the 8th CIPM International Research Symposium 2024, organised by the Chartered Institute of Personnel Management, Sri Lanka (17th May 2024)
  • A Reviewer of the 5th Management Undergraduates’ Research Session (MURS 2023) organised by the Faculty of Management Studies, Sabaragamuwa University of Sri Lanka (21st December 2023)
  • A Reviewer of the 4th International Conference on Marketing Management (ICMM 2023) organised by the Sri Lanka Institute of Marketing (SLIM) (14th December 2023)
  • A Reviewer of the 8th Interdisciplinary Conference of Management Researchers 2023 (ICMR 2023) organised by the Faculty of Management Studies, Sabaragamuwa University of Sri Lanka (19th – 20th December 2023)
  • A Reviewer of the 10th International Conference of Sabaragamuwa University of Sri Lanka (ICSUSL 2023) organised by the Centre for Research & Knowledge Dissemination, Sabaragamuwa University of Sri Lanka (6th – 8th December 2023)
  • A Reviewer of the 7th CIPM International Research Symposium 2023 organized by the Chartered Institute of Personnel Management, Sri Lanka (25th – 26th May 2023)
  • A Reviewer of the 4th Management Undergraduates’ Research Session (MURS) organized by the Faculty of Management Studies, Sabaragamuwa University of Sri Lanka (18th November 2022)
  • A Reviewer of the Post Conference Proceedings of 2nd Management Undergraduates’ Research Session (MURS) organized by the Faculty of Management Studies, Sabaragamuwa University of Sri Lanka (27th November 2020)
  • A Reviewer of the South Asian Journal of Marketing published by the Sri Lanka Institute of Marketing and Sabaragamuwa University of Sri Lanka with Emerald Publishing
  • A Reviewer of the South Asian Journal of Tourism and Hospitality published by the Faculty of Management Studies, Sabaragamuwa University of Sri Lanka
  • A Reviewer of the International Journal of KIU published by the KAATSU International University, Sri Lanka

Positions Held/Hold or service Rendering/Rendering (University Level/National Level/International Level)

Positions Held/Hold or Service Rendering at International Level

 

Positions Held/Hold or Service Rendering at National Level

  • Executive Committee Member of the Sri Lanka Institute of Marketing (SLIM) (2025-2026)
  • Conference Secretary, 4th International Conference on Marketing Management (ICMM 2023) organized by the Sri Lanka Institute of Marketing
  • Panelist, 3rd International Conference on Marketing Management (ICMM 2022) organized by the Sri Lanka Institute of Marketing (15th December 2022)
  • Resource Person at the Workshop on Organizational Behaviour in the Graduate Orientation Training Programme organized by University Grants Commission, Sri Lanka (28th September 2020)

 

Positions Held/Hold or Service Rendering at University Level

Undergraduate Teaching

Faculty of Management Studies Teaching

  • Marketing Management
  • International Marketing
  • Psychology & Sociology
  • B2B Marketing
  • Entrepreneurship & Small Business Management
  • Integrated Marketing Communication
  • Customer Relationship Management
  • Marketing for Financial Services
  • Organizational Behaviour
  • Micro Economics

 

Faculty of Applied Sciences Teaching

  • Food Marketing

 

Center for Open and Distance Learning (CODL, SUSL) External Teaching 

  • Organizational Behaviour
  • Marketing Management
  • Strategic Management

 

Faculty of Graduate Studies (FGS, SUSL) Teaching

  • Organizational Behaviour