Curriculum
Curriculum of the B.Sc.Honours in Marketing Management (OLD)
| Course Code | Course Unit | Lecture Hrs. | Tutorial and/or Practical Hrs. |
Credits |
|
Year I Semester I |
||||
|
MM 1113 |
Principles of Management |
45 |
15 |
03 |
|
MM 1123 |
Financial Accounting |
45 |
15 |
03 |
|
MM 1134 |
Business Mathematics |
60 |
15 |
04 |
|
MM 1142 |
Micro Economics |
30 |
15 |
02 |
|
MM 1154 |
Introduction to ICT & Computer Applications |
30 |
90 |
04 |
|
MM 1163 |
Business English I |
45 |
15 |
03 |
|
Year I Semester II |
||||
|
MM 1213 |
Principles of Marketing |
45 |
15 |
03 |
|
MM 1223 |
Business Statistics |
45 |
15 |
03 |
|
MM 1232 |
Sociology & Psychology |
30 |
15 |
02 |
|
MM 1242 |
Macro Economics |
30 |
15 |
02 |
|
MM 1254 |
Database System & Network Technology |
30 |
90 |
04 |
|
MM 1263 |
Business English II |
45 |
15 |
03 |
|
Year II Semester I |
||||
|
MM 2113 |
Marketing Management |
45 |
15 |
03 |
|
MM 2123 |
Organizational Behaviour |
45 |
15 |
03 |
|
MM 2133 |
Human Resource Management |
45 |
15 |
03 |
|
MM 2143 |
Managerial Economics |
45 |
15 |
03 |
|
MM 2153 |
Management Accountancy |
45 |
15 |
03 |
|
MM 2163 |
Business Communication I |
45 |
15 |
03 |
|
Year II Semester II |
||||
|
MM 2213 |
Consumer Behaviour |
45 |
15 |
03 |
|
MM 2222 |
Fine Arts for Marketing Profession |
30 |
15 |
02 |
|
MM 2232 |
E-Marketing |
30 |
15 |
02 |
|
MM 2243 |
Entrepreneurship & Small Business Management |
45 |
15 |
03 |
|
MM 2253 |
Commercial Law |
45 |
15 |
03 |
|
MM 2263 |
Business Communication II |
45 |
15 |
03 |
|
Year III Semester I |
||||
|
MM 3113 |
Sales Management |
45 |
15 |
03 |
|
MM 3123 |
Integrated Marketing Communications |
45 |
15 |
03 |
|
MM 3133 |
Customer Relationship Management |
45 |
15 |
03 |
|
MM 3143 |
Sustainable Marketing |
45 |
15 |
03 |
|
MM 3153 |
Services Marketing |
45 |
15 |
03 |
|
MM 3162 |
Agriculture Marketing |
30 |
15 |
02 |
|
Year III Semester II |
||||
|
MM 3213 |
Strategic Management |
45 |
15 |
03 |
|
MM 3223 |
Supply Chain Management |
45 |
15 |
03 |
|
MM 3233 |
Operational Research |
45 |
15 |
03 |
|
MM 3243 |
Retail Marketing |
45 |
15 |
03 |
|
MM 3254 |
Marketing Research |
60 |
15 |
04 |
|
Year IV Semester I |
||||
|
MM 4113 |
Strategic Marketing |
45 |
15 |
03 |
|
MM 4123 |
Brand Management |
45 |
15 |
03 |
|
MM 4132 |
Creative Marketing |
30 |
15 |
02 |
|
MM 4143 |
International Marketing |
45 |
15 |
03 |
|
MM 4153 |
Analytical Tools for Marketing Research |
45 |
15 |
03 |
|
MM 4161 |
Proposal Development & Academic Writing |
15 |
15 |
01 |
|
Year IV Semester II |
||||
|
MM 4215 |
Thesis |
150 |
05 |
|
|
MM 4223 |
Internship |
640 |
03 |