SUSL Staff Directory

Mr. RAC Ushantha

Senior Lecturer


MA Marketing (London Met, UK), 2005

BSc Marketing Management (SUSL, Sri Lanka), 2003 

Certificate Course in Teaching in Higher Education (CTHE), 2013


Mr. Ushantha received his Bachelor of Science (BSc) in Marketing Management degree from the Department of Marketing Management, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka (SUSL) in 2003 and gained his Master of Arts (MA) in Marketing degree from the Department of Business and Service Sector Management, London Metropolitan University, United Kingdom in 2005. In 2008, he joined with the Department of Marketing Management in Faculty of Management Studies, SUSL as a Temporary Lecturer and was promoted as a Probationary Lecturer, Lecturer and Senior Lecturer Grade II in 2009, 2014 and 2016 respectively. Currently he is conducting lecturers on Consumer Behaviour, Services Marketing, Retail Marketing and Sustainable Marketing. He also conducts lectures on Food Marketing for the Department of Food and Technology in Faculty of Applied Sciences, SUSL and Tourism Marketing for the Diploma Course in Tourism and Hospitality offered by the Centre for Open and Distance Learning (CODL), SUSL.

Membership of Professional Bodies/Associations

  • Since 2012 Life Member: Sri Lanka Institute of Marketing (SLIM) 
  • Since 2012 Member: Institute of Management of Sri Lanka (IMSL) 

Research Interests

Service Quality, Physical Environment in Service Sector   

Current Research Projects

The effects of hotel service quality on customer loyalty: the mediating role of hotel image and emotional satsfaction   

Recent Publications

  • RAC Ushantha, AW Wijeratne & S Achchuthan, (2014). “An Assessment of Retail Service Quality: An Empirical Study of the RSQS in Sri Lankan Supermarkets”, Developing Country Studies, 4 (3), 78-90.
  • RAC Ushantha, AW Wijeratne & PAP Samantha, (2014). “Customers’ Perception on Service Quality towards Satisfaction: An Application of SERVPERF in State Sector Banks in Sri Lanka”, European Journal of Business and Management, 6 (4), 72-81.
  • N Sivathaasan, RAC Ushantha & S Achchuthan, (2014). “Dimensions of supermarket service quality: A Sri Lankan perspective”, Asian Journal of Empirical Research, 4 (7), 381-396.
  • RAC Ushantha & PAP Samantha, (2016). "A Quest for service quality in higher education: empirical evidence from Sri Lanka", Services Marketing Quarterly, 37(2),98-108.