Mr Ushantha received his Bachelor of Science (BSc) in Marketing Management degree from the Department of Marketing Management, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka (SUSL) in 2003 and gained his Master of Arts (MA) in Marketing degree from the Department of Business and Service Sector Management, London Metropolitan University, United Kingdom in 2005. In 2008, he joined the Department of Marketing Management in the Faculty of Management Studies, SUSL as a Temporary Lecturer and was promoted to Probationary Lecturer, Lecturer, Senior Lecturer Grade II and Senior Lecturer Grade I in 2009, 2014, 2016, 2020, respectively. Currently, he is conducting lectures on Consumer Behaviour, Services Marketing, Retail Marketing and Sustainable Marketing for undergraduates at the Department of Marketing Management. He also conducts lectures on Food Marketing for the Department of Food and Technology in the Faculty of Applied Sciences, SUSL and Tourism Marketing for the Diploma Course in Tourism and Hospitality offered by the Centre for Open and Distance Learning (CODL), SUSL. 

• Since 2012 Life Member: Sri Lanka Institute of Marketing (SLIM) 
• Since 2012 Member: Institute of Management of Sri Lanka (IMSL) 

Visitor experience in Tourism and Hospitality 

Influence of physical evidence on consumers' post-experience behaviour  

Visitors' experience in Wildlife Setting 

Publications in Refereed Indexed Journal

• RAC Ushantha & PAP Samantha, (2016). "A Quest for service quality in higher education: empirical evidence from Sri Lanka", Services Marketing Quarterly, 37(2), pp.98-108.

Publications in Refereed Non-Indexed Journal

• RAC Ushantha, AW Wijeratne & S Achchuthan, (2014). “An Assessment of Retail Service Quality: An Empirical Study of the RSQS in Sri Lankan Supermarkets”, Developing Country Studies, 4 (3), pp.78-90.

• RAC Ushantha, AW Wijeratne & PAP Samantha, (2014). “Customers’ Perception on Service Quality towards Satisfaction: An Application of SERVPERF in State Sector Banks in Sri Lanka”, European Journal of Business and Management, 6 (4), pp.72-81.

• N Sivathaasan, RAC Ushantha & S Achchuthan, (2014). “Dimensions of supermarket service quality: A Sri Lankan perspective”, Asian Journal of Empirical Research, 4 (7), pp.381-396.

Conference Proceedings: Publications as Full Paper

• ABI Munasinghe, RAC Ushantha & RMKT Rathnayake, 2019, The Impact of Perceived Risk on Online Purchase intention of Online Shoppers in Colombo District, 4^th Interdisciplinary Conference of Management Researchers (ICMR). Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya, Sri Lanka Belihuloya. 29 -30 October 2019. pp. 12 - 27.

• RAC Ushantha & CNR Wijesundara, 2016, Barriers to Community Participation in Tourism Businesses: A Case Study of Local Community in Arugam-Bay, 31st International Conference on Education and Social Science. 14th March, 2016. Bangkok, Thailand. International Society for Engineers and Researchers. pp. 86-90.

Conference Proceedings: Publications as an Abstract

• KPP Karunrathne & RAC Ushantha, 2020. Factors Affecting Consumers’ Online Retail Shopping Adoption: With Special Reference to Colombo District, 2^nd Management Undergraduates’ Research Session (MURS). 27^th November, 2020. Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya, Sri Lanka.

• LLML Karunarathne & RAC Ushantha, 2020. A Study on Young Consumers' Perception towards Actual Purchases of Organic Food: Mediating Effect of Consumers' Purchase Intention, 2^nd Management Undergraduates’ Research Session (MURS). 27^th November, 2020. Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya, Sri Lanka.

• AS Warnakulasooriya & RAC Ushantha, 2020.Impact of E-Service Quality on Customers' E-Satisfaction and Revisit Intention of Online Shopping: With Special Reference to Colombo District, 2^nd Management Undergraduates’ Research Session (MURS). 27^th November, 2020. Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya, Sri Lanka.

• LGT Madhumalika & RAC Ushantha, 2019.A Study on Consumers’ Awareness and Actual Purchase Decision of Organic Foods: With Special Reference to Retail Shoppers in Colombo District, 1^st Management Undergraduates’ Research Session (MURS). 31^st October 2019. Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya, Sri Lanka.

• VCJ Rupasinghe & RAC Ushantha, 2019. Factors Influencing on Initial Trust towards Internet Banking Adoption: With Special Reference to Generation “Y” Consumers in Colombo District, 1^st Management Undergraduates’ Research Session (MURS). 31^st October 2019. Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya, Sri Lanka.

• MRMA Jayasinghe, WAWS Rupasinghe & RAC Ushantha, 2019, The Relationship between Service Quality and Customer Satisfaction in Fitness Centers: Special Reference to Colombo Municipal Council. Asia International Conference on Multidisciplinary Research (AIMR), 10^th-11^th May 2019, Colombo Sri Lanka.

• MRMA Jayasinghe, WAWS Rupasinghe & RAC Ushantha, 2019, The Reason to Members Participation and Relationship between Service Quality and Customer Satisfaction in Fitness Centers: Special Reference to Colombo Municipal Council. 9^th Institute of Physical Education International Conference (IPEIC): “Creative innovations in Sports for Sustainable Development”, 19^th-21^st May 2019, The Emerald Hotel, Bangkok, Thailand.

• SDDH Rathnasiri, RAC Ushantha & RMKT Rathnayaka, 2018, The impact of store image attitudes on consumers’ store loyalty in Sri Lankan Supermarkets, 3^rd Interdisciplinary Conference of Management Researchers (ICMR). 23^rd to 25^th October, 2018. Pegasus Reef Hotel, Wattala, Sri Lanka.

• RPDT Maduwanthi, RAC Ushantha & RMKT Rathnayaka, 2018, The impact of store atmosphere on consumers’ patronage intention in Sri Lankan supermarkets, 3^rd Interdisciplinary Conference of Management Researchers (ICMR). 23^rd to 25^th October, 2018. Pegasus Reef Hotel, Wattala, Sri Lanka.

• EPCSS Kumara & RAC Ushantha, 2017, Relationship Marketing Practices and Customer Loyalty (With Special Reference to Easy Mart Super Market), 2^nd Interdisciplinary Conference of Management Researchers (ICMR), 19^th – 21^st October, 2017. Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya, Sri Lanka.

• SERTMLS Thennakoon & RAC Ushantha, 2015. A Study on the Impact of Automated Teller Machines (ATM) Service Quality on Customer Satisfaction: Special Reference to People’s Bank in Banadarawela. 5^th Annual Research Session. 17^th December, 2015. Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, Belihuloya, Sri Lanka Belihuloya. pp. 17.

• S. Achchuthan, T. Velnampy & RAC Ushantha, 2014. An Assessment of Green Purchase Intention among Management Undergraduates in Sri Lankan State Universities: A Pilot Study. 4^thAnnual Research Session. 17^th December, 2014. Belihuloya, Sri Lanka. Sabaragamuwa University of Sri Lanka. pp. 20.