Degree Programme - The Department of Marketing Management

The Department of Marketing Management offers BSc.  Honours in Marketing Management Degree (Four Year Degree)

 

 
  1. Scholarship & Intellectual Integrity: comprehensive understanding of fundamentals of the marketing discipline; ability to execute and implement scholarly conventions; ability to evaluate and interpret scholar and industry literatures; ability to conceptualize research imagination
  2. Practical & Strategic Sense: ability to recognize and apply marketing theories into diverse circumstances; identifying and understanding of current trends in marketing i.e. local & global; ability to identify & apply marketing strategies; ability to foresee the future marketing scenario
  3. Communication Skills: ability to use the target language (English) competently in the field of marketing; ability to acquire basic reading, writing listening and oral skills along with basic syntax; ability to linguistically interpret marketing data & literature
  4. ICT Literacy: ability to competent with e-resources; software handling (SPSS, Stata, Mini Tab, AMOS etc.); ability to use ICT to network and relationship building
  5. Mental Agility: quick learner; innovative decision maker
  6. Healthy Personality with Leadership & Interpersonal Skills: strong personality; self-motivated and a role model; empathy; team player (group cohesiveness)
  7. Numerical Skills: fundamental knowledge of basic mathematical operations; ability to analyse marketing data; ability to interpret marketing data; convincing ability
  8. Creativity & Innovativeness: entrepreneurial skills; ability to identify emerging marketing opportunities; ability to imagine innovative concepts for marketing solutions

 

Curriculum of the B.Sc.Honours in Marketing Management 

 

Course Code Course Unit Lecture Hrs. Tutorial and/or
Practical Hrs.
Credits
         
 

Year I Semester I

     

MM 1113

Principles of Management

45

15

03

MM 1123

Financial Accounting

45

15

03

MM 1134

Business Mathematics

60

15

04

MM 1142

Micro Economics

30

15

02

MM 1154

Introduction to ICT & Computer Applications

30

90

04

MM 1163

Business English I

45

15

03

         
 

Year I Semester II

     

MM 1213

Principles of Marketing

45

15

03

MM 1223

Business Statistics

45

15

03

MM 1232

Sociology & Psychology

30

15

02

MM 1242

Macro Economics

30

15

02

MM 1254

Database System & Network Technology

30

90

04

MM 1263

Business English II

45

15

03

         
 

Year II Semester I

     

MM 2113

Marketing Management

45

15

03

MM 2123

Organizational Behaviour

45

15

03

MM 2133

Human Resource Management

45

15

03

MM 2143

Managerial Economics

45

15

03

MM 2153

Management Accountancy

45

15

03

MM 2163

Business Communication I

45

15

03

         
 

Year II Semester II

     

MM 2213

Consumer Behaviour

45

15

03

MM 2222

Fine Arts for Marketing Profession

30

15

02

MM 2232

E-Marketing

30

15

02

MM 2243

Entrepreneurship & Small Business Management

45

15

03

MM 2253

Commercial Law

45

15

03

MM 2263

Business Communication II

45

15

03

         
 

Year III Semester I

     

MM 3113

Sales Management

45

15

03

MM 3123

Integrated Marketing Communications

45

15

03

MM 3133

Customer Relationship Management

45

15

03

MM 3143

Sustainable Marketing

45

15

03

MM 3153

Services Marketing

45

15

03

MM 3162

Agriculture Marketing

30

15

02

         
 

Year III Semester II

     

MM 3213

Strategic Management

45

15

03

MM 3223

Supply Chain Management

45

15

03

MM 3233

Operational Research

45

15

03

MM 3243

Retail Marketing

45

15

03

MM 3254

Marketing Research

60

15

04

         
 

Year IV Semester I

     

MM 4113

Strategic Marketing

45

15

03

MM 4123

Brand Management

45

15

03

MM 4132

Creative Marketing

30

15

02

MM 4143

International Marketing

45

15

03

MM 4153

Analytical Tools for Marketing Research

45

15

03

MM 4161

Proposal Development & Academic Writing

15

15

01

         
 

Year IV Semester II

     

MM 4215

Thesis

 

150

05

MM 4223

Internship

 

640

03