Why food Business Management


Food businesses operate in a rapidly changing environment where well informed and timely decision making is crucial to business doability and success of a food business venture.

 

What does it include


  • an understanding of the Sri Lankan  food industry in a global context
  • the economic, social and political challenges facing food businesses
  • importance of governments interventions in food markets
  • trends in food consumption and consumer behaviour
  • business and marketing strategy, branding and advertising in food industry
  • key principles of financial, human resource and value chain management
  • quality aspects and innovation in the food industry        
  • research methods to systematically explore real world food business issues     

Career prospects


Demand for well trained graduates in the business management and marketing functions of the food industry is strong. Potential employment areas include:

  • Business Management
  • Marketing
  • Market Research
  • New Product Development
  • Sales
  • Buying
  • Retail Management
  • Value Chain Management
  • Human Resource Management
  • Policy Analysis
  • Management Consultancy
  • Finance and Accounting In Food Industry

Structure of the degree program


First year, compulsory modules provide the essential foundation material in business management, marketing, economics and food science together with a range of modules describing the characteristics and problems of food businesses, the 'food chain' linking agriculture to the final consumer, and agricultural and food markets in Sri Lanka, Asia and the world.

Second and Third years, these elements are progressively developed, with the emphasis shifting towards a critical appreciation and application of the techniques and concepts covered onto the wide range of contemporary issues faced by the food sector's decision makers. A further important dimension is the study of how government policy impacts on agricultural and food markets and the businesses operating within them. In all three years students can select modules outside the main subject area of the degree.

Fourth year of the programme offers students with the opportunity to spend a year to gain experience in industry and complete a research project on a theme of student’s own choice within the scope of the degree.